The full Service Broker,ICICIDirect brokerage plan is bit complex in nature.The broker offers two tier commission structure: flat rate percentage and variable percentage depending upon volume.

ICICIDirect brokerage charges for Equity Delivery, flat rate plan of .55% is high but almost in line when compared to its closest full service brokers like sharekhan offering .50%, Indiabulls securities at .30%, SBI Securities at .50%.

ICICIDirect Intraday Brokerage runs at .275% for flat rate and range from .375% for less than Rs 10 lakh to .125% for above Rs 5 crore for variable plan. It is highest in the Industry where Sharekhan, Reliance, HDFC Securities charges .10%, .05%, .10% for Intraday trade respectively.

For ICICIDirect Futures Brokerage, broker is charging .05 to .03% which comes in average range from its competitors where Sharekhan(.1% - Higher),HDFC Securities(.05% - Average),Reliance Securities(.04% Lower),Geojit(0.03% Lower).

For ICICIDirect Options Brokerage, broker is charging Rs 95 to 35 which is falling in higher range bucket sharing space with other neighbor Full service brokers,where HDFC(Rs 100 Per lot)and Sharekhan(Rs 100 Per lot or 2.5% whichever is higher). Reliance Securities (Rs 70 Per Lot) and Ventura(RS 50 Per Lot) are on lower side in industry.

Currency Future - ICICIDirect is offering third lowest among full service brokers with Rs 25 Per contract which is lower side, where sharekhan is charging Rs30 which is slightly higher and Geojit is offering between 10 to 15 Rs as lowest.

Currency Option - ICICIDirect is offering .05 to .03% as average range, where sharekhan is charging .10% which is higher range and HDFC Securities is offering Rs 23/Per lot on lowest side.

ICICIDirect Brokerage Plan details

ICICIDirect Bullet Brokerage Plan or ICICIDirect Free Brokerage Plan

This plan is valid on Intraday Margin plus Trades which are square off in 5 minutes. When you close your intraday trade in 5 minutes, you dont have to pay any brokerage. In Such case you can save on high brokerage and do multile trades in low price movement.

Advantage of ICICIDirect Margin Plus - Bullet Brokerage Plan

• You will get high margin – for Rs 20000 trade you need Rs 1000 as margin amount.
• Zero Brokerage or Free Brokerage plan.
• Stop Loss order.
• Profit order – or Bracket order, you can fix your profit and place profit order with Stop Loss order.

I-Secure Plan

This is a fixed brokerage plan irrespective of turnover volume best suited for casual traders.

• Equity Delivery - .55% Flat
• Equity Intraday - .275% Flat

I-Saver Plan

This is the plan with variable brokerages as per your trading volume. The brokerage will be high if trading volume is low and brokerage will be less if trading volume is high.So this plan works well if your trading volume is high.

• Equity Delivery- .75% to .25% [depending on volume]
  • Less then Rs 10 Lakhs - 0.75%
  • Between Rs 10 lakhs to 25 Lakhs - 0.70%
  • Between Rs 25 lakhs to 50 Lakhs - 0.55%
  • Between Rs 50 lakhs to 1 Crore - 0.45%
  • Between Rs 1 Crore to 2 Crores - 0.35%
  • Between Rs 1 Crores to 5 Crores - 0.30%
  • Above Rs 5 Crores - 0.25%
• Equity Intraday - .375% to .125% [Turnover on trading Per Calendar Quater]
  • Less then Rs 10 Lakhs - 0.375%
  • Between Rs 10 lakhs to 25 Lakhs - 0.350%
  • Between Rs 25 lakhs to 50 Lakhs - 0.275%
  • Between Rs 50 lakhs to 1 Crore - 0.225%
  • Between Rs 1 Crore to 2 Crores - 0.175%
  • Between Rs 1 Crores to 5 Crores - 0.150%
  • Above Rs 5 Crores - 0.125%
• ICICIDirect Futures and Options Brokerage, Currency F&O Brokerage rates are same in I-Secure and I-Saver plan, please refer below:
  • Equity Futures & Currency Futures - 0.05% to .03% [Turnover Per Month]
    • Less then Rs 5 Crores - 0.05%
    • Between Rs 5 Crores to 10 Lakhs - 0.040%
    • Between Rs 10 Crores to 20 Lakhs - 0.035%
    • Above Rs 20 Crores - 0.03%
  • Equity Future second leg of Intraday square off Rs 15.
  • Currency Future second leg of Intraday square off Rs 10
  • Equity Options - Flat Rs 95 to 35 Per contract lot.
  • Brokerage on second leg of Intraday square off- Rs 15
  • Currency Options - Flat Rs 25 to 10 Per lot
  • Brokerage on second leg of Intraday square off Rs 10.

ICICIDirect Minimum brokerage charged

• The minimum brokerage charges are Rs 35 or 2.5% whichever is lower for stocks valued more than Rs 10.
• For stocks valued upto Rs 10, the minimum brokerage would be 5 paisa per share.

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:

• Drop your phone number for account opening
• Website: http://www.icicidirect.com/
• Contact Phone Number: Please visit nearest ICICI Bank Branch
• Contact email: [email protected]

Investors while with ICICI Direct are in safe hands as it is the well reputed name in India with their presence in banking sector, Life Insurance, General Insurance and capital market.

But in today's changing Brokerage Industry where flat rate brokers or discount brokers are emerging, with availability of high speed internet, increased use of computers/mobile and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

As far as the brokerage goes,it is a costly deal for casual inventor and day traders, because they will fall either in higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from .75% to .25% and minimum brokerage charges ranges from Rs 35 or 2.5% with ICICI as compared to discount brokers like Zerodha,which is only Rs 20 or.01%, you may have to think twice before choosing a broker.

Customized solution, 3-in-1 account, Fund availability, best offering and stable trading platform is key of ICICI Direct. ICICIDirect Direct Zero Brokerage plan or ICICIDirect Bullet Plan is one step twoards giving some quick offers to traders. High Margin with Margin Plus prdocut is one more key advantage. For biggners no dought ICICI Direct is the best choice. For Traders and/or experiance investor ICICI Direct is still a costly deal.