The iconic brand ICICI Direct, award-winning online retail trading, and investment platform from ICICI Securities Limited is one with which nearly every investor is familiar. One of the best full-service brokers in India was founded in the year 2000 and as of now, ICICI Direct is home to a staggering 4 million+ in total clients. ICICI Securities is the brokerage arm of ICICI Group having ICICI Bank, a leading private sector bank in India.
ICICI Securities Ltd is a technology-based firm offering a wide range of financial services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. ICICI Direct allows the facility to invest in Equity, Derivatives, Currency Futures, Mutual Funds, IPOs along other services like Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance.
To facilitate the trade, ICICIDirect has a unique combination of 3-in-1 account which integrates ICICI Bank saving Account, ICICIDirect online Trading Account and ICICI Bank Demat Account. ICICI Demat services are offered through ICICI Bank. They are DP with NSDL and CDSL. Having a Demat account with ICICI is compulsory.
Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. ICICIdirect.com is the first broker in India to introduce "Digitally Signed Contract Note" to its customers. Thus in golden time, ICICI Direct was "The Best Bank to Open Demat Account".
ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open an account, speak and understand their financial plans and goals. Through ICICIdirect.com, you can trade on NSE and BSE.
The client can do cash trading, avail margin product, margin plus product and call & trade facility and can place market and limit order while using ICICI direct.
Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.
ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors but delivers with a fantastic platform, innovative offerings, and strong customer service. From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering. With these attributes, the company earns to be the largest stock broker in India.
Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
Simply leave your contact information with us and ICICI Direct representatives will contact you.
Here we are comparing ICICIDirect with its 5 close competitors on investment options.
| Broker | ICICIDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | No | Yes | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes | Yes | No |
| MF SIP | Yes | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | Yes | No | No | No | No |
| Insurance | Yes | Yes | Yes | No | No |
»» Trading Account Opening Charges: Free
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Free
»» Demat Account AMC: Rs 600 PA (Waived for 1st year)
The full Service Broker,ICICIDirect brokerage plan is bit complex in nature.The broker offers two tier commission structure: flat rate percentage and variable percentage depending upon volume.
I-Secure Plan of ICICI Direct is a percentage based brokerage plan and dependent on the trade value. If the client’s trade value is less the below mentioned amount, then minimum brokerage needs to paid.
The minimum brokerage for transactions upto ₹6364 on stocks quoting more than ₹ 10 is ₹ 35 per trade or 2.5% of the trade value whichever is lower. Brokerage on stocks quoting upto ₹10 would be levied at ₹0.05 per share.
| Segment | Value |
|---|---|
| Equity Delivery Brokerage | trade value exceeding ₹6364- .55% or 55 paisa |
| Equity Intraday Brokerage | trade value exceeding ₹6364 - .27% or 27 paisa |
The minimum brokerage for transactions upto ₹ 50000 is ₹ 25 or 2.5% whichever is lower.
| Trade Type | Value |
|---|---|
| For trade value exceeding ₹50000 | .05% or 5 paisa |
| Trade Type | Value |
|---|---|
| Brokerage | .05% or 5 paisa |
| Flat Brokerage on other leg of Intraday square off | ₹ 50 |
| Trade Type | Value |
|---|---|
| Brokerage | Rs 95 per lot |
| Flat Brokerage on other leg of Intraday square off | ₹ 50 per lot |
| Trade Type | Value |
|---|---|
| Brokerage | .05% or 5 paisa |
| Flat Brokerage on other leg of Intraday square off | ₹ 10 per lot |
| Trade Type | Value |
|---|---|
| Brokerage | ₹ 25 per lot |
| Brokerage on Second leg of Intraday square off | ₹ 10 pet lot |
Lifetime Prepaid Brokerage Plan is the pay and use subscription-based plan. Customer needs to pay a fixed amount at the beginning of the plan and gets the discounted brokerage for 15 years. The amount paid is used for the brokerage. Client can choose from 6 different subscription amount.
| Prepaid Charges | Amt With GST | Equity Delivery Brokerage | Equity Intraday & Futures Brokerage | Equity Options Brokerage | Currency F&O Brokerage |
|---|---|---|---|---|---|
| 10,000 | 11,800 | 0.25% | 0.025% | ₹35 Per Lot | Free |
| 25,000 | 29,500 | 0.22% | 0.022% | ₹22 Per Lot | Free |
| 50,000 | 59,000 | 0.18% | 0.018% | ₹18 Per Lot | Free |
| 1,00,000 | 1,18,000 | 0.15% | 0.015% | ₹15 Per Lot | Free |
| 2,00,000 | 2,36,000 | 0.12% | 0.012% | ₹12 Per Lot | Free |
| 3,00,000 | 3,54,000 | 0.09% | 0.009% | ₹10 Per Lot | Free |
It is a 3-in-1 integrated savings, trading and demat Account with ICICI Bank and ICICI Securities limited.
It is an online and paperless mutual Fund Investment Account. It can be used with any existing bank account.
For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.
Here we are comparing ICICIDirect with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | ICICIDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Full Service Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | 0.05 to .55% | 0.1 to 0.5% | Rs 20 | Rs 20 | Rs 20 |
| Account Type | 3 in 1 | 2 in 1 | 2 in 1 | 2 in 1 | 2 in 1 |
| Equity Delivery | 0.55% or 55 paisa | 0.5% or 50 paisa | Flat Fee Rs 20 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | 0.03% or 3 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | 0.05% or 5 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | Rs 95 Per Lot | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | NA | 0.1% or 10 paisa | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | 0.05% or 5 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | Rs 25 Per Lot | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Rating |
Please refer unique and accurate ICICIDirect Brokerage Calculator
For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:
ICICIdirect supports web-based, terminal-based trading and mobile app-based trading.
ICICIdirect.com is a website based share trading site of ICICI Securities for convenient Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment, etc. This is one of the best online trading platforms in India. ICICI Direct started the first online trading platform with the web version.
The power-packed trading platform of ICICIdirect provides the investor with live streaming quotes, research calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility. This is a software-based trading platform and needs to download exe file to trade with Trade Racer.
ICICIdirect has "I mobile trader app" which is one of the best mobile app for trading and investment. This mobile app allows to trade in equity, future, and option, view latest quotes, track your portfolio and market movement, get live research calls and place an order. ICICI Direct Mobile is available in both Android and iOS version.
For detail review of mobile app and download please visit ICICIDirect Trading Platform Review.
Here we are comparing ICICIDirect with its 5 close competitors on Trading Platform.
| Broker | ICICIDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | Yes | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | Yes | Yes | Yes | Yes | No |
| iPad App | Yes | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
ICICI Securities, the 2nd largest retail stock brokerage firm in India offers a wide range of trading and investment services to retail and institutional customers. Customized solutions, integrated 3-in-1 account, stable trading platforms are important features of ICICI Direct. Investors while with ICICI Direct are in safe hands as it is the well-reputed name in India and the group has a presence in the banking sector, Life Insurance, General Insurance, and capital market.
But in today's changing brokers Industry where discount brokers are emerging and with the availability of high-speed internet, increased use of computers /mobile and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.
If you like what you have read and want to open an trading and demat account with ICICIDirect, leave your contact information with us and we will guide you.
Last updated on 2019-11-19
Ratings:
Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent