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ICICIDirect Review 2022

Rated 4 stars Rated 4/5 by Top Share Brokers Team
Last updated on: 15-Dec-2020
ICICI Securities Pvt Ltd. Review

Contact ICICIDirect

NRI Form⇒

ICICIDirect Review 2022 - Quick Summary

ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors but delivers with a fantastic platform, innovative offerings, and strong customer service. From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering. With these attributes, the company earns to be the largest stock broker in India.

Rated 4 stars

ICICIDirect Top Highlight for 2022

  • Largest Equity E-Broking House in India.
  • Seamless, Secure and Integrated 3-in-1 Account.
  • Share trading on both NSE and BSE.
  • Innovative offerings like Margin, MarginPlus, BTST, SPOT, Derivatives trading, NRI trading, mutual funds, IPOs and online life insurance.
  • Advance order types like Valid Till Cancel (VTC), CO and BO.
  • In-depth research and advisory services.
  • 24/7 customer service, virtual trading.
  • Easy-to-use website.
  • Dedicated Relationship Manager assigned to each client.
  • ICICIDirect offer 3-in-1 NRI Trading Account.

About ICICIDirect

The iconic brand ICICI Direct, award-winning online retail trading, and investment platform from ICICI Securities Limited is one with which nearly every investor is familiar. One of the best full-service brokers in India was founded in the year 2000 and as of now, ICICI Direct is home to a staggering 4 million+ in total clients. ICICI Securities is the brokerage arm of ICICI Group having ICICI Bank, a leading private sector bank in India.

ICICI Securities Ltd is a technology-based firm offering a wide range of financial services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. ICICI Direct allows the facility to invest in Equity, Derivatives, Currency Futures, Mutual Funds, IPOs along other services like Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance.

To facilitate the trade, ICICIDirect has a unique combination of 3-in-1 account which integrates ICICI Bank saving Account, ICICIDirect online Trading Account and ICICI Bank Demat Account. ICICI Demat services are offered through ICICI Bank. They are DP with NSDL and CDSL. Having a Demat account with ICICI is compulsory.

Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. is the first broker in India to introduce "Digitally Signed Contract Note" to its customers. Thus in golden time, ICICI Direct was "The Best Bank to Open Demat Account".

ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open an account, speak and understand their financial plans and goals. Through, you can trade on NSE and BSE.

The client can do cash trading, avail margin product, margin plus product and call & trade facility and can place market and limit order while using ICICI direct.

Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.

ICICIDirect Promotion Offer

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.

Simply leave your contact information with us and ICICI Direct representatives will contact you.

Request call back from ICICIDirect

ICICIDirect Brokerage Plan with closest competitors

Here we are comparing ICICIDirect with its 5 close competitors, who are currently market leader in brokerage industry.

Broker ICICIDirect 5paisa Zerodha Upstox Paytm Money
Service Type Full Service Broker Discount Broker Discount Broker Discount Broker Discount Broker
Brokerage Range 0.05 to .55% Rs 20 Rs 20 Rs 20 Rs 10
Account Type 3 in 1 2 in 1 3 in 1 3 in 1 2 in 1
Equity Delivery 0.55% or 55 paisa Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower Free
Equity Intraday 0.03% or 3 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 10 whichever is lower
Equity Futures 0.05% or 5 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 10 whichever is lower
Equity Options Rs 95 Per Lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 10
Commodity NA Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Currency Futures 0.05% or 5 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Currency Options Rs 25 Per Lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 10
Rated 4 stars
Rated 4 stars Rated 4.5 stars Rated 4.5 stars Rated 4 stars

Other Charges

  • Call & Trade Charges: First 20 call free and Rs 25 there onwards.
  • RMS Auto Square Off Charges: First 20 call free and Rs 25 there onwards.
  • Hidden Charges: Yes

For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.

Please refer unique and accurate ICICIDirect Brokerage Calculator

How to open ICICI Securities Pvt Ltd. Account online?

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:

Contact ICICIDirect

NRI Form⇒

Alternatives to ICICIDirect

 Demat Account
 Demat Account
 Demat Account
 Demat Account

ICICIDirect Mobile App and Trading Platforms

Rated 4.5 stars Trading Platforms Rated 4.5/5

ICICIdirect supports web-based, terminal-based trading and mobile app-based trading. (web-based platform) is a website based share trading site of ICICI Securities for convenient Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment, etc. This is one of the best online trading platforms in India. ICICI Direct started the first online trading platform with the web version.

    ICICI Direct Trade Racer (trading terminal)

      The power-packed trading platform of ICICIdirect provides the investor with live streaming quotes, research calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility. This is a software-based trading platform and needs to download exe file to trade with Trade Racer.

    ICICI Direct Mobile (mobile app)

      ICICIdirect has "I mobile trader app" which is one of the best mobile app for trading and investment. This mobile app allows to trade in equity, future, and option, view latest quotes, track your portfolio and market movement, get live research calls and place an order. ICICI Direct Mobile is available in both Android and iOS version.


  • The web-based trading platform is the most advanced and feature-rich trading platform in India.
  • The web-based platform can be accessed even at the low band-width.
  • Access to multiple investment products like IPOs, mutual funds, bonds, securities through the same platform.
  • Video tutorials, demos, download forms, FAQs, branch locators are readily available on site.
  • Advance order types like Good Till Canceled (GTC) and After Market Order (AMO).


  • Trading tools like brokerage calculator, margin calculator missing.
  • Algo trading, options strategy are missing.

For detail review of mobile app and download please visit ICICIDirect Trading Platform Review.

ICICIDirect Trading Cons

  • Minimum brokerage charges.
  • No commodity trading.
  • High brokerage, compare to discount brokers.
  • Not a good fit for small and penny stock traders.

ICICIDirect Customer Care info

Final thought about ICICIDirect

Rated 4 stars Rated 4/5 by 266 users

ICICI Securities, the 2nd largest retail stock brokerage firm in India offers a wide range of trading and investment services to retail and institutional customers. Customized solutions, integrated 3-in-1 account, stable trading platforms are important features of ICICI Direct. Investors while with ICICI Direct are in safe hands as it is the well-reputed name in India and the group has a presence in the banking sector, Life Insurance, General Insurance, and capital market.

But in today's changing brokers Industry where discount brokers are emerging and with the availability of high-speed internet, increased use of computers /mobile and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

Request call back from ICICIDirect

Last updated on: 2020-12-15

Reference Topics

ICICI Securities Pvt Ltd. User Reviews

37. Vinay Jain Oct 23 2021 01:50:37 AM Reply
Charges are very high, Platform is very old.


Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Customer Service - Average
Overall Experience - Average
36. Madhavan Parthasarathy Aug 27 2021 09:55:31 AM Reply
STAY AWAY from this company, particularly if you are an NRI. Their online platform is painfully complicated and the customer service is shockingly poor. My so called relationship manager was slow to respond, and when he did, provided false information and pretended HE was doing a favor. Automatic emails from the company had conflicting information, which was infuriating. Most demeaning, an email asking me, and NRI living in the US, to submit proof that the shares I sold were held for the long term, in person, hard copies, while they know I had the account open for 5 years and they could just have looked at the old holding statements. Disrespecting the consumer, and uncecessary bureaucracy iare particularly salient hallmarks of this company.
35. Rajive Sharma May 09 2021 10:36:04 AM Reply
ICICI direct is the most useless and most complicated website for stock trading. You need a 5 years training course to use it. Their customer support is most pathetic and most of the staff is incompetent. Better use Zerodha or Angel broking.
34. Vipin Jan 07 2021 03:32:39 PM Reply
Worst broking house with Pathetic platform and illiterate customer care. 90% of the time CC is not reachable. Platform is also not stable and useless.
33. Kritika goswami Nov 05 2019 02:04:03 PM Reply
Myth of high brokerage is reduced when we choose some good plans and infact in all brokerage companies there''s almost same charges but they are hidden


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
32. Kuldeep kumar Apr 30 2019 07:15:39 PM Reply
31. jagmohan sharma Mar 16 2019 01:25:31 PM Reply
I''m a NRI holding Icici bank account can I open demate account from abroad .I want to convert my physical share in in demate
30. Suriya Raja Guru Selvan Mar 08 2019 01:26:30 AM Reply
I''''m looking forward to trade using ICICI platform. I''''m an NRI.
29. jiteshjain Feb 20 2019 05:58:55 PM Reply
Your Message how i start in share market
28. Anil ganpat shinde Feb 17 2019 04:36:40 PM Reply
How many brokraage