ICICIDirect Review 2021

Rated 4 stars Rated 4/5 by Top Share Brokers Team
ICICI Securities Pvt Ltd. Review

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The iconic brand ICICI Direct, award-winning online retail trading, and investment platform from ICICI Securities Limited is one with which nearly every investor is familiar. One of the best full-service brokers in India was founded in the year 2000 and as of now, ICICI Direct is home to a staggering 4 million+ in total clients. ICICI Securities is the brokerage arm of ICICI Group having ICICI Bank, a leading private sector bank in India.

ICICI Securities Ltd is a technology-based firm offering a wide range of financial services including investment banking, institutional broking, retail broking, private wealth management, and financial product distribution. ICICI Direct allows the facility to invest in Equity, Derivatives, Currency Futures, Mutual Funds, IPOs along other services like Fixed Deposits, Loans, Tax Services, New Pension Systems, and Insurance.

To facilitate the trade, ICICIDirect has a unique combination of 3-in-1 account which integrates ICICI Bank saving Account, ICICIDirect online Trading Account and ICICI Bank Demat Account. ICICI Demat services are offered through ICICI Bank. They are DP with NSDL and CDSL. Having a Demat account with ICICI is compulsory.

Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. is the first broker in India to introduce "Digitally Signed Contract Note" to its customers. Thus in golden time, ICICI Direct was "The Best Bank to Open Demat Account".

ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open an account, speak and understand their financial plans and goals. Through, you can trade on NSE and BSE.

The client can do cash trading, avail margin product, margin plus product and call & trade facility and can place market and limit order while using ICICI direct.

Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.

ICICIDirect Review 2021 - Quick Summary

ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors but delivers with a fantastic platform, innovative offerings, and strong customer service. From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering. With these attributes, the company earns to be the largest stock broker in India.


  • Largest Equity E-Broking House in India.
  • Seamless, Secure and Integrated 3-in-1 Account.
  • Share trading on both NSE and BSE.
  • Innovative offerings like Margin, MarginPlus, BTST, SPOT, Derivatives trading, NRI trading, mutual funds, IPOs and online life insurance.
  • Advance order types like Valid Till Cancel (VTC), CO and BO.
  • In-depth research and advisory services.
  • 24/7 customer service, virtual trading.
  • Easy-to-use website.
  • Dedicated Relationship Manager assigned to each client.
  • ICICIDirect offer 3-in-1 NRI Trading Account.


  • Minimum brokerage charges.
  • No commodity trading.
  • High brokerage, compare to discount brokers.
  • Not a good fit for small and penny stock traders.

Special Offer

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.

Simply leave your contact information with us and ICICI Direct representatives will contact you.

Request call back from ICICIDirect

ICICIDirect Investment Options Compare

Here we are comparing ICICIDirect with its 5 close competitors on investment options.

Broker ICICIDirect Sharekhan 5paisa Zerodha SAMCO
Equity Trading Type Yes Yes Yes Yes Yes
Currency Trading Yes Yes Yes Yes Yes
Commodity Trading No Yes Yes Yes Yes
Mutual Funds Yes Yes Yes Yes Yes
MF SIP Yes Yes Yes Yes No
ETF Investment Yes Yes Yes Yes Yes
Banking Yes No No No No
Insurance Yes Yes Yes No No

ICICIDirect Brokerage Plan, Fees and Charges

Rated 2.5 stars Brokerage and Commission Rated 2.5/5

ICICIDirect Account Opening Charges

  »»  Trading Account Opening Charges: Free
  »»  Trading Account AMC: Free
  »»  Demat Account Opening Charges: Free
  »»  Demat Account AMC: Rs 600 PA (Waived for 1st year)

ICICIDirect Brokerage

The full-Service Broker, ICICIDirect brokerage plan is a bit complex in nature. The broker offers two-tier commission structure: flat rate percentage and variable percentage depending upon volume.

    ICICI Direct Neo - Zero Brokerage Plan

    ICICI Direct Securities has launched a Zero brokerage plan called ICICI Direct Neo pricing Plan to offer free futures trading to customers while equity intraday trading, margin trading, currency and commodity trading is charged at a flat fee of Rs. 20 per order. The plan is available at a one-time subscription fee of Rs. 299. + GST.

    Segment Brokerage charges
    Equity Futures Trading zero brokerage
    Options Trading Rs. 20 per order
    Equity intraday trading Rs. 20 per order
    Currency Futures & options Rs. 20 per order
    Commodity Futures & options Rs. 20 per order

    To know more on ICICI Direct Securities Neo - Zero brokerage plan, Click here

    I-Secure Plan

    I-Secure Plan of ICICI Direct is a percentage based brokerage plan and dependent on the trade value. If the client’s trade value is less the below mentioned amount, then minimum brokerage needs to paid.

    I-Secure Plan - Equity Delivery and Intraday

    The minimum brokerage for transactions upto ₹6364 on stocks quoting more than ₹ 10 is ₹ 35 per trade or 2.5% of the trade value whichever is lower. Brokerage on stocks quoting upto ₹10 would be levied at ₹0.05 per share.

    Equity Delivery Brokerage trade value exceeding ₹6364- .55% or 55 paisa
    Equity Intraday Brokeragetrade value exceeding ₹6364 - .27% or 27 paisa

    Brokerage in Margin and Margin Plus

    The minimum brokerage for transactions upto ₹ 50000 is ₹ 25 or 2.5% whichever is lower.

    Trade TypeValue
    For trade value exceeding ₹50000.05% or 5 paisa

    Brokerage in Future, Future Plus and Future Plus Stop Loss

    Trade TypeValue
    Brokerage.05% or 5 paisa
    Flat Brokerage on other leg of Intraday square off₹ 50

    Brokerage in Options & Option Plus

    Trade TypeValue
    BrokerageRs 95 per lot
    Flat Brokerage on other leg of Intraday square off₹ 50 per lot

    Brokerage in Currency Futures

    Trade TypeValue
    Brokerage.05% or 5 paisa
    Flat Brokerage on other leg of Intraday square off₹ 10 per lot

    Brokerage in Currency Options

    Trade TypeValue
    Brokerage₹ 25 per lot
    Brokerage on Second leg of Intraday square off₹ 10 pet lot

    ICICIDirect Life- time Prepaid Brokerage Plan

    Lifetime Prepaid Brokerage Plan is the pay and use subscription-based plan. Customer needs to pay a fixed amount at the beginning of the plan and gets the discounted brokerage for 15 years. The amount paid is used for the brokerage. Client can choose from 6 different subscription amount.

    Prepaid ChargesAmt With GSTEquity Delivery BrokerageEquity Intraday & Futures BrokerageEquity Options BrokerageCurrency F&O Brokerage
    10,00011,8000.25%0.025%₹35 Per LotFree
    25,00029,5000.22%0.022%₹22 Per LotFree
    50,00059,0000.18%0.018%₹18 Per LotFree
    1,00,0001,18,0000.15%0.015%₹15 Per LotFree
    2,00,0002,36,0000.12%0.012%₹12 Per LotFree
    3,00,0003,54,0000.09%0.009%₹10 Per LotFree


    • Brokerage can be lowered if your trading volume is high.
    • Brokerage also depends on prepaid amount so can be lowered if you choose to pay high prepaid amount.


    • Costly deal for casual inventor and day traders as they will fall either in higher bucket of brokerage or constraint of minimum brokerage.
    • Brokerage is dependent on the trade value.
    • Brokerage structure is complex to understand for newbie in the market.

    Other Charges

    • GST is charged at 18% on total value of brokerage.
    • Securities Transaction Tax (STT) at 0.1% on turnover.
    • SEBI turnover charges at 0.0001% on turnover.

    ICICI Direct Account Types 3-in-1 Account

      It is a 3-in-1 integrated savings, trading and demat Account with ICICI Bank and ICICI Securities limited.

      Insta Account

      It is an online and paperless mutual Fund Investment Account. It can be used with any  existing bank account.

For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.

ICICIDirect with closest competitors

Here we are comparing ICICIDirect with its 5 close competitors, who are currently market leader in brokerage industry.

Broker ICICIDirect Sharekhan 5paisa Zerodha SAMCO
Service Type Full Service Broker Full Service Broker Discount Broker Discount Broker Discount Broker
Brokerage Range 0.05 to .55% 0.1 to 0.5% Rs 20 Rs 20 Rs 20
Account Type 3 in 1 2 in 1 2 in 1 3 in 1 2 in 1
Equity Delivery 0.55% or 55 paisa 0.5% or 50 paisa Flat Fee Rs 20 Free 0.2% or Rs 20 whichever is lower
Equity Intraday 0.03% or 3 paisa 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Futures 0.05% or 5 paisa 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Rs 95 Per Lot 2.5% of Premium or Rs 250 per lot whichever is high Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity NA 0.1% or 10 paisa Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Currency Futures 0.05% or 5 paisa 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Currency Options Rs 25 Per Lot 2.5% of Premium or Rs 30 per lot whichever is high Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Rated 4 stars
Rated 4 stars Rated 4 stars Rated 4.5 stars Rated 4 stars

Please refer unique and accurate ICICIDirect Brokerage Calculator

Open Trading and Demat Account with ICICI Securities Pvt Ltd.

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:

Contact ICICIDirect

Alternatives to ICICIDirect


ICICIDirect Trading Platform and Tools

Rated 4.5 stars Trading Platforms Rated 4.5/5

ICICIdirect supports web-based, terminal-based trading and mobile app-based trading. (web-based platform) is a website based share trading site of ICICI Securities for convenient Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment, etc. This is one of the best online trading platforms in India. ICICI Direct started the first online trading platform with the web version.

    ICICI Direct Trade Racer (trading terminal)

      The power-packed trading platform of ICICIdirect provides the investor with live streaming quotes, research calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility. This is a software-based trading platform and needs to download exe file to trade with Trade Racer.

    ICICI Direct Mobile (mobile app)

      ICICIdirect has "I mobile trader app" which is one of the best mobile app for trading and investment. This mobile app allows to trade in equity, future, and option, view latest quotes, track your portfolio and market movement, get live research calls and place an order. ICICI Direct Mobile is available in both Android and iOS version.


  • The web-based trading platform is the most advanced and feature-rich trading platform in India.
  • The web-based platform can be accessed even at the low band-width.
  • Access to multiple investment products like IPOs, mutual funds, bonds, securities through the same platform.
  • Video tutorials, demos, download forms, FAQs, branch locators are readily available on site.
  • Advance order types like Good Till Canceled (GTC) and After Market Order (AMO).


  • Trading tools like brokerage calculator, margin calculator missing.
  • Algo trading, options strategy are missing.

For detail review of mobile app and download please visit ICICIDirect Trading Platform Review.

ICICIDirect Trading Platform Compare

Here we are comparing ICICIDirect with its 5 close competitors on Trading Platform.

Broker ICICIDirect Sharekhan 5paisa Zerodha SAMCO
Desktop Windows Yes Yes Yes Yes Yes
Desktop Mac Yes No No No No
Web Trading Yes Yes Yes Yes Yes
Android Tablet App Yes Yes Yes Yes Yes
Android Mobile App Yes Yes Yes Yes Yes
iPhone App (iOS Mobile App) Yes Yes Yes Yes No
iPad App Yes Yes Yes Yes No
Mobile Site Yes Yes Yes Yes Yes

Final thought about ICICIDirect

Rated 4 stars Rated 4/5 by 266 users

ICICI Securities, the 2nd largest retail stock brokerage firm in India offers a wide range of trading and investment services to retail and institutional customers. Customized solutions, integrated 3-in-1 account, stable trading platforms are important features of ICICI Direct. Investors while with ICICI Direct are in safe hands as it is the well-reputed name in India and the group has a presence in the banking sector, Life Insurance, General Insurance, and capital market.

But in today's changing brokers Industry where discount brokers are emerging and with the availability of high-speed internet, increased use of computers /mobile and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

Request call back from ICICIDirect

Last updated on: 2020-12-15

Reference Topics



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ICICI Securities Pvt Ltd. User Reviews

37. Vinay Jain 10/23/2021 1:50:37 AM Reply
Charges are very high, Platform is very old.


Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Customer Service - Average
Overall Experience - Average
36. Madhavan Parthasarathy 8/27/2021 9:55:31 AM Reply
STAY AWAY from this company, particularly if you are an NRI. Their online platform is painfully complicated and the customer service is shockingly poor. My so called relationship manager was slow to respond, and when he did, provided false information and pretended HE was doing a favor. Automatic emails from the company had conflicting information, which was infuriating. Most demeaning, an email asking me, and NRI living in the US, to submit proof that the shares I sold were held for the long term, in person, hard copies, while they know I had the account open for 5 years and they could just have looked at the old holding statements. Disrespecting the consumer, and uncecessary bureaucracy iare particularly salient hallmarks of this company.
35. Rajive Sharma 5/9/2021 10:36:04 AM Reply
ICICI direct is the most useless and most complicated website for stock trading. You need a 5 years training course to use it. Their customer support is most pathetic and most of the staff is incompetent. Better use Zerodha or Angel broking.
34. Vipin 1/7/2021 3:32:39 PM Reply
Worst broking house with Pathetic platform and illiterate customer care. 90% of the time CC is not reachable. Platform is also not stable and useless.
33. Kritika goswami 11/5/2019 2:04:03 PM Reply
Myth of high brokerage is reduced when we choose some good plans and infact in all brokerage companies there''s almost same charges but they are hidden


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
32. Kuldeep kumar 4/30/2019 7:15:39 PM Reply
31. jagmohan sharma 3/16/2019 1:25:31 PM Reply
I''m a NRI holding Icici bank account can I open demate account from abroad .I want to convert my physical share in in demate
30. Suriya Raja Guru Selvan 3/8/2019 1:26:30 AM Reply
I''''m looking forward to trade using ICICI platform. I''''m an NRI.
29. jiteshjain 2/20/2019 5:58:55 PM Reply
Your Message how i start in share market
28. Anil ganpat shinde 2/17/2019 4:36:40 PM Reply
How many brokraage