Last Updated - 2018-12-04
Rated 4/5 based on 46 customer reviews
From innovative tools to free trade opportunity to education and prioritizing customer service, Alice Blue, the cheapest stock broker provide clients everything they need and more to succeed in Indian share market.
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Alice Blue, is one of India’s top broking firms from South India specializing in the zero brokerage costs model. Alice Blue Group incorporated in 2006 and got MCX membership in 2007 under Alice Blue Commodity (P) Ltd. Alice Blue Financial service Pvt Ltd is member of NSE, BSE, MCX_SX from 2017. The broker lets you trade online across equity delivery, intraday, equity derivatives, currency and commodity by having a membership of NSE, BSE, MCX-SX, MCX, NCDEX through their online trading platform via single sign-on. Alice Blue is also a registered member of CDSL and is eligible to provide Depository Participant (DP) services.
The broker house is based in Erode, Tamil Nadu and has the corporate office in Bangalore. Promoters have 12+ years of experience in equity and commodity market. Alice Blue has branch offices in Tamil Nadu (Chennai, Coimbatore, Madurai, Erode, Karur), Kerala (Trivandrum), Telangana (Hyderabad), Karnataka (Bangalore), Maharashtra (Mumbai, Pune, Nagpur), West Bengal (Kolkata), Odisha (Bhubaneswar), Bihar (Patna), Delhi (New Delhi) and 1000+ partner/franchise network make Alice blue present across all major cities in India.
Alice Blue began its journey as a full-service broker and now moved to discount brokerage space. The Company has a stronghold in commodity tradingin South India. The brokerage charges of Rs 20 Rs per trade for Commodity, Currency derivatives, Equity derivatives, Equity Intraday, and Free Delivery Trade make the trading cheap and simple for investors and traders.
On Technology – ANT – Analyze and Trade is the cutting-edge trading platform from Alice Blue, available in desktop, Web and Mobile app. Traders and investors can use the sophisticated charting tools on Alice Blue ANT Web and Mobile platforms in order to analyze the markets and make profits. It also offers analysis, superior charting, customized strategies, easy monitoring and many more features same as Zerodha Kite and Upstox Pro.
Alice Blue focuses on educating and training people about the financial markets and how to profit through them. E-learning or Alice Blue Knowledge Base has been creating content to educate clients towards successful investors/traders. The Knowledgebase has everything from basics of the stock markets to options trading strategies to introducing algorithmic trading to experts in the industry.
Customer Support- For online share broker like Alice Blue, providing decent customer service is essential for maintaining and retaining the customers. Alice Blue will not disappoint you in terms of customer service which you get by the means of email, phone, and online support.
When compared to other discount brokers like Zerodha, 5paisa, Upstox, SAMCO that exist in Discount Brokerage Industry from 5-6 years, Alice Blue is a newbie moved to discount brokerage segment or online business model in 2017, till now the company was in focus of offline or partner/branches base business model. With a strong network of partners, it will be easy for the broker to capture the discount brokerage market with ease.
Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Alice Blue | Zerodha | ICICIDirect | Sharekhan | ProStocks |
| Service Type | Discount Broker | Discount Broker | Full Service Broker | Full Service Broker | Discount Broker |
| Brokerage | Rs 20 | Rs 20 | 0.05 to .55% | 0.1 to 0.5% | Rs 15 |
| Account Type | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 | 2 in 1 |
| Monthly Plans | No | No | No | No | Yes |
| Rating |
Alice Blue's brokerage plan is simple and attractive, competing neck to neck with Zerodha, Upstox, SAMCO, Fyers. Trading in Equity Delivery is completely free and for all other segments you have to pay Max Rs 20 per order executed.
Company Offers 2 different type of account- the Offline Account from Branch/Partners network, the Online Account which is for online users, no local branch support. Both Accounts have Call & Trade facility and free online tools to do unlimited trades on your own comfort.
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| Brokerage Plan | F20 Plan |
| Flat Fee | NA |
| Equity Delivery | Free |
| Equity Intraday | 0.01% or Rs 20 whichever is lower |
| Equity Futures | 0.01% or Rs 20 whichever is lower |
| Equity Options | 0.01% or Rs 20 whichever is lower |
| Currency Futures | 0.01% or Rs 20 whichever is lower |
| Currency Options | 0.01% or Rs 20 whichever is lower |
| Commodity | 0.01% or Rs 20 whichever is lower |
For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.
For online trading with Alice Blue, an investor has to open a simple 2-in-1 account (Trading and Demat). Account opening is the paperless process with Alice Blue. You just need your Aadhaar Card Number and PAN Number to open an account online. Following are the ways to open an account with Alice Blue:
Alice Blue also offers NRI Accounts. The company has a stronghold in NRI services, so you will get an end to end solution for NRI Investment. To open an NRI account you can contact Alice Blue.
Alice Blue provides terminal based, web-based and mobile app based trading platforms to its users. Their signature platforms is called “ANT” which is available in desktop, web and mobile app version. The base platform of ANT is TradeLab which is rebranded for Alice Blue. This is the same software platform used by brokers in India like Zerodha, Religare, SASOnline, Master Trust and many more.
Backend technologies used by ANT is OMNESYS NEST suite of products. OMNESYS NEST is one of the most popular and powerful backend systems in Indian Financial Market. Around 200+ brokerages house in India uses Omnesys Risk Management System (RMS), Omnesys Order Management System (OMS) and Omnesys API’s.
So by tying up with Tradelab and Omnesys, Alice Blue is using the best trading technology and risk management software.
“ANT Desk” Alice Blue Desktop : “ANT DESK” is official trading terminal for Alice Blue. This trading terminal is one stop shop for your trading need from advance charting to quick order placement, 10 years Historical Data, Pattern Finder, Semi Algos, Strategies & Backtesting, portfolio, fund transfer, margin report, Expert Advisors, News Alerts and Market Watch, Customizable interface, Multi-Monitor support, customizable hotkeys and shortcuts. ANT Desk is a fast, secure, reliable, and flexible way of trading in equity, currency, and commodities.
“ANT Web” : With more and more people moving towards online trading, Alice Blue has turned their web-based platform into the most sophisticated, easy to use and cutting-edge tool which helps traders and investors to calculate fast and place trades in live markets quickly. Alice Blue Pro web is a lightweight browser-based trading platform that can be accessed using the internet on your computer, laptop or tablet without having to download anything. Trading with ANT Web means that you can say Goodbye to large .exe files that crowd your desktop.
ANT Mobile App: ANT (Analyse & Trade) Mobile app is the easiest way to trade in Indian Stock Market at your convenience. App is available in Andriod and iOS version. You can Trade in BSE, NSE, MCX using single sign-on on ANT Mobile App.
For detail review of mobile app and download please visit Alice Blue Trading Platform Review.
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Alice Blue is a technology-focused online broking firm that leads by example. The broker separates itself from the competition with its innovative trading ideas as well as continuously focuses on providing hi-tech tools and platform. Alice Blue's new brokerage plan of free trading in equity delivery for casual traders puts them in the newly emerging category- "Free Broker". Trading platform ”ANT – Analyse and Trade” from Alice Blue is adding more value addition for fast and speedy trading.
