Alice Blue Review - Low Cost Discount Broker 2018

Last Updated - 2018-12-04

Rated 4/5 based on 52 customer reviews

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Why Alice Blue?

  • Equity Delivery trading is free. No Brokerage for Equity Delivery.
  • Trading across Equities, Futures, Options, Currencies and Commodities on NSE, BSE and MCX.
  • Max Rs 20 per trade across Equity Intraday, Future, Option, Currency, and Commodity.
  • Zero AMC for Demat Account.
  • ANT – Robust platform to trade across all segments and exchanges.
  • E-KYC – Paperless & quick account opening.
Special Offer: Free delivery Trading, Free Lifetime Demat AMC Sign up now .
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Alice Blue Review - 2018

    Alice Blue, is one of India’s top broking firms from South India specializing in the zero brokerage costs model. Alice Blue Group incorporated in 2006 and got MCX membership in 2007 under Alice Blue Commodity (P) Ltd. Alice Blue Financial service Pvt Ltd is member of NSE, BSE, MCX_SX from 2017. The broker lets you trade online across equity delivery, intraday, equity derivatives, currency and commodity by having a membership of NSE, BSE, MCX-SX, MCX, NCDEX through their online trading platform via single sign-on. Alice Blue is also a registered member of CDSL and is eligible to provide Depository Participant (DP) services.

    The broker house is based in Erode, Tamil Nadu and has the corporate office in Bangalore. Promoters have 12+ years of experience in equity and commodity market. Alice Blue has branch offices in Tamil Nadu (Chennai, Coimbatore, Madurai, Erode, Karur), Kerala (Trivandrum), Telangana (Hyderabad), Karnataka (Bangalore), Maharashtra (Mumbai, Pune, Nagpur), West Bengal (Kolkata), Odisha (Bhubaneswar), Bihar (Patna), Delhi (New Delhi) and 1000+ partner/franchise network make Alice blue present across all major cities in India.

    Alice Blue began its journey as a full-service broker and now moved to discount brokerage space. The Company has a stronghold in commodity tradingin South India. The brokerage charges of Rs 20 Rs per trade for Commodity, Currency derivatives, Equity derivatives, Equity Intraday, and Free Delivery Trade make the trading cheap and simple for investors and traders.

    On Technology – ANT – Analyze and Trade is the cutting-edge trading platform from Alice Blue, available in desktop, Web and Mobile app. Traders and investors can use the sophisticated charting tools on Alice Blue ANT Web and Mobile platforms in order to analyze the markets and make profits. It also offers analysis, superior charting, customized strategies, easy monitoring and many more features same as Zerodha Kite and Upstox Pro.

    Alice Blue focuses on educating and training people about the financial markets and how to profit through them. E-learning or Alice Blue Knowledge Base has been creating content to educate clients towards successful investors/traders. The Knowledgebase has everything from basics of the stock markets to options trading strategies to introducing algorithmic trading to experts in the industry.

    Customer Support- For online share broker like Alice Blue, providing decent customer service is essential for maintaining and retaining the customers. Alice Blue will not disappoint you in terms of customer service which you get by the means of email, phone, and online support.

    When compared to other discount brokers like Zerodha, 5paisa, Upstox, SAMCO that exist in Discount Brokerage Industry from 5-6 years, Alice Blue is a newbie moved to discount brokerage segment or online business model in 2017, till now the company was in focus of offline or partner/branches base business model. With a strong network of partners, it will be easy for the broker to capture the discount brokerage market with ease.

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From innovative tools to free trade opportunity to education and prioritizing customer service, Alice Blue, the cheapest stock broker provide clients everything they need and more to succeed in Indian share market.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service


  • Low cost brokerage structure, no hidden charges.
  • Rs 20 trading plan for all segments and free delivery trading.
  • Free of cost trading platform.
  • After Market Order (AMO), Cover Order and Bracket Order are available on both web and mobile.


  • Alice Blue doesn't provide tips and recommendations.
  • Margin funding and margin against shares is not available.
  • Doesn't provide facility to invest online in Mutual Funds.

Exclusive OfferExclusive Offer

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Alice Blue with closest competitors
Broker Alice Blue Zerodha ICICIDirect Sharekhan ProStocks
Service Type Discount Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage Rs 20 Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 2 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Please refer unique and accurate Alice Blue Brokerage Calculator

Alice Blue Brokerage Charges - 2018

    Alice Blue's brokerage plan is simple and attractive, competing neck to neck with Zerodha, Upstox, SAMCO, Fyers. Trading in Equity Delivery is completely free and for all other segments you have to pay Max Rs 20 per order executed.

    Company Offers 2 different type of account- the Offline Account from Branch/Partners network,  the Online Account which is for online users, no local branch support. Both Accounts have Call & Trade facility and free online tools to do unlimited trades on your own comfort.

    Alice Blue Brokerage Plan

    • Equity Delivery Based Trades: Rs 0 (Free)
    • Equity Intraday Trades: 0.01% or Rs.20 per executed order (Whichever is lower)
    • Equity Future: 0.01% or Rs.20 per executed order (Whichever is lower)
    • Equity Options: Rs 20 per executed order (Irrespective of the Turnover)
    • Currency Futures and Options: 0.01% or Rs.20 per executed order (Whichever is lower)
    • Commodity Futures: 0.01% or Rs.20 per executed order (Whichever is lower)

    Account Opening Charges

    • Trading Account Opening Charges (One Time): Rs 310 for Equity, Derivatives (FnO) and Currency and Rs 120 for Commodity
    • Demat Account Opening Charges (One Time): Free
    • Trading Annual maintenance charges (AMC): Free
    • Demat Account Annual Maintenance Charges (AMC): Free Lifetime AMC

    Other Charges

    • Call and Trade feature is available at 20 Rs per call.
    • Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at an additional charge of 25 Rs per contract + Courier charges.
    • Instant payment gateway charges for over 20+ banks - Rs 9 per fund transfer. Max transfer limit to 2 Lakhs Rs per day.
    • Money withdrawals charges apply as per RBI guidelines.
    • Standard NSE charges, transaction charges and statutory levies are charged.
    • Free Trade SMS

    For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.

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Alice Blue Brokerage Charges - Max 20 Rs Per Order Plan
Brokerage Plan Max 20 Rs Per Order Plan
Flat Fee NA
Equity Delivery Free
Equity Intraday 0.01% or Rs 20 whichever is lower
Equity Futures 0.01% or Rs 20 whichever is lower
Equity Options 0.01% or Rs 20 whichever is lower
Currency Futures 0.01% or Rs 20 whichever is lower
Currency Options 0.01% or Rs 20 whichever is lower
Commodity 0.01% or Rs 20 whichever is lower

Margin With Alice Blue

  • Alice Blue Delivery Margin: Up to 4x margin on margin funding with 24% PA interest.
  • Alice Blue Margin for Equity Intraday: Up to 20x leverage for equity category A Scripts and 10x for category B scripts.
  • Alice Blue Margin for Equity Futures:  Up to 2x leverage for equity futures intraday.
  • Alice Blue Exposure for Options Margin: -Up to 10x for Index Options Selling and 3x for Index Buying, no leverage on other options buying.
  • Alice Blue Exposure for Equity CO: Up to 30x leverage for Equity CO
  • Alice Blue Exposure for Futures CO: Up to 3.5x leverage on Equity Futures CO
  • Alice Blue Margin for Commodity: Alice Blue Offer up to 30x margin in Non-Agri commodities with CO orders and 10x for MIS orders.

Account Opening with Alice Blue

For online trading with Alice Blue, an investor has to open a simple 2-in-1 account (Trading and Demat). Account opening is the paperless process with Alice Blue. You just need your Aadhaar Card Number and PAN Number to open an account online. Following are the ways to open an account with Alice Blue:

  • Website: - Contact Sales Team
  • Alice Blue customer care contact: 08061575500
  • Contact email: [email protected]
  • Registered Office: Alice Blue, 85/2, 3rd Floor, Royal Building, Sathy Road,Erode– TN - 638003
  • Corporate Office: Alice Blue, No. 153/2, 3rd Floor, M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore – 560063

Alice Blue NRI Account

Alice Blue also offers NRI Accounts. The company has a stronghold in NRI services, so you will get an end to end solution for NRI Investment. To open an NRI account you can contact Alice Blue. 

Contact Alice Blue

Are you a day trader?

Alice Blue Web, Mobile app and Desktop base trading platform - 2018

    Alice Blue provides terminal based, web-based and mobile app based trading platforms to its users. Their signature platforms is called “ANT” which is available in desktop, web and mobile app version. The base platform of ANT is TradeLab which is rebranded for Alice Blue. This is the same software platform used by brokers in India like Zerodha, Religare, SASOnline, Master Trust and many more.

    Backend technologies used by ANT is OMNESYS NEST suite of products. OMNESYS NEST is one of the most popular and powerful backend systems in Indian Financial Market. Around 200+ brokerages house in India uses Omnesys Risk Management System (RMS), Omnesys Order Management System (OMS) and Omnesys API’s.

    So by tying up with Tradelab and Omnesys, Alice Blue is using the best trading technology and risk management software.

    “ANT Desk” Alice Blue Desktop : “ANT DESK” is official trading terminal for Alice Blue. This trading terminal is one stop shop for your trading need from advance charting to quick order placement, 10 years Historical Data, Pattern Finder, Semi Algos, Strategies & Backtesting, portfolio, fund transfer, margin report, Expert Advisors, News Alerts and Market Watch, Customizable interface, Multi-Monitor support, customizable hotkeys and shortcuts. ANT Desk is a fast, secure, reliable, and flexible way of trading in equity, currency, and commodities.

    “ANT Web”  : With more and more people moving towards online trading, Alice Blue has turned their web-based platform into the most sophisticated, easy to use and cutting-edge tool which helps traders and investors to calculate fast and place trades in live markets quickly. Alice Blue Pro web is a lightweight browser-based trading platform that can be accessed using the internet on your computer, laptop or tablet without having to download anything.  Trading with ANT Web means that you can say Goodbye to large .exe files that crowd your desktop.

    Key Features of Alice Blue ANT Web are:

    • Fast market feeds.
    • Trade on all exchanges & all segments with a single sign-in.
    • Real-time quotes, multiple watch lists.
    • Instant Notifications.
    • Bank transfer available with 20+ banks.
    • Real-time margin alert for margin changes.
    • One click trades.
    • Keyboard shortcuts like desktop, you can use shortcuts to trade in the browser.
    • Account balance, historical reports, daily order status reports and much more.
    • Customize and save platform layouts.

    ANT Mobile App: ANT (Analyse & Trade) Mobile app is the easiest way to trade in Indian Stock Market at your convenience. App is available in Andriod and iOS version. You can Trade in BSE, NSE, MCX using single sign-on on ANT Mobile App.

    • Easily search for stocks even the complex ones.
    • Use cutting-edge charting tools, 6 types of charts with 69 technical indicators & 11 analytical Indicators.
    • Trade from Charts.
    • Complete trading history.
    • Access all NSE/BSE cash, Futures and Options, Currencies and Commodities scripts.
    • Set unlimited no of price alerts for instant updates.
    • Daily Reports and Research Reports.
    • Create unlimited customized watch-lists.
    • Receive real-time market feeds to stay on top of your scrips.
    • Order Type – CNC, Normal Orders, AMO, BO and CO.
    • Higher leverage for CO orders.

    For detail review of mobile app and download please visit Alice Blue Mobile App.

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Alice Blue Membership Information

  • Alice Blue Financial Services NSE Membership: INZ000155928
  • Alice Blue Financial Ltd BSE Membership: INZ000156038
  • Alice Blue Commodities Ltd MCX Membership: INZ000067533
  • CDSL: IN-DP-CDSL- 12080400/ IN-DP-CDSL- 12020600

Alice Blue Product and Services Features

Alice Blue - 3 in 1 Account help
Alice Blue - Multiple Plans help
Alice Blue - Monthly Plan help
Alice Blue - Yearly Plan help
Alice Blue - Portfolio help
Alice Blue - Charting help
Alice Blue - Automated Trading help
Alice Blue - AMO Order help
Alice Blue - Allow GTC Order help
Alice Blue - SMS Alerts help
Alice Blue - Margin Trade Funding help
Combined Ledger for Equity and Commodityhelp
Alice Blue - NRI Trading help

Offering of Investments by Alice Blue

Alice Blue - Equity Cash and F&O help
Alice Blue - Currency F&O help
Alice Blue - Commodity Trading help
Alice Blue - Mutual Funds help
Alice Blue - ETF help
Alice Blue - Online IPO help
Alice Blue - Bonds Investment help
Alice Blue - Debt Investment help
Alice Blue - Banking Service help
Alice Blue - Insurance Service help
Alice Blue - MF SIP Investment help

Alice Blue Trading Platforms & Tools Options

Alice Blue - Desktop Platform (Windows) help
Alice Blue - Desktop Platform (Mac) help
Alice Blue - Web Platform help
Alice Blue - Stock Alerts via Email help
Alice Blue - Stock Alerts via SMS help
Alice Blue - Virtual Trading help
Alice Blue - Watch-lists, streaming real-time quotes help
Alice Blue - Mobile App help
Alice Blue - Android Tablet App help
Alice Blue - Android App help
Alice Blue - iPhone App help
Alice Blue - iPad App help
Alice Blue - Mobile Trading Site help

Customer Service Offered by Alice Blue

Alice Blue - Phone Support help
Alice Blue - Toll Free Number help
Alice Blue - Email Support help
Alice Blue - Branch Offices help
Alice Blue - Live Chat help
Alice Blue - 24/7 Support help

Alice Blue Research and Market Reports

Alice Blue - Daily Market Report help
Alice Blue - Free Tips help
Alice Blue - Quarterly Results help
Alice Blue - New Alerts help
Alice Blue - Mutual Funds Research help
Alice Blue - Research Equity Reports help
Alice Blue - ETF Research help

Final thought about Alice Blue

Alice Blue is a technology-focused online broking firm that leads by example. The broker separates itself from the competition with its innovative trading ideas as well as continuously focuses on providing hi-tech tools and platform. Alice Blue's new brokerage plan of free trading in equity delivery for casual traders puts them in the newly emerging category- "Free Broker".  Trading platform ”ANT – Analyse and Trade” from Alice Blue is adding more value addition for fast and speedy trading.

If you like what you have read and want to choose Alice Blue or any other broker, leave your contact information with us and we will guide you.

Alice Blue User Reviews


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Free Direct Mutual Fund Investment

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Max Rs 20 Per Trade for Equity Intraday, F&O, Currency & Commodity
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Trade in Cash and F&O at Just Rs 10. Save 95% on Brokerage.

Instant - Online Account Opening
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Rs 0 account opening fee on Online Trading and a Demat Account
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High Leverage

Max Rs 20 Per Trade for Equity Intraday, F&O, Currency & Commodity
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Flat Fee - Rs 15 Per Trade

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