Alice Blue, is one of India’s top broking firms from South India specializing in the zero brokerage costs model. Alice Blue Group incorporated in 2006 and got MCX membership in 2007 under Alice Blue Commodity (P) Ltd. The broking house is a registered trading member of BSE, NSE, MCX, and NCDEX to allow trading & investment in various financial segments such as equities, futures & options, commodities, and currency. Further, being a registered DP with CDSL, Alice Blue also offers depository services to clients. Indian citizens can open a 2-in-1 account with Alice Blue, integrating their Alice Blue demat Account and Alice Blue Trading Account. Notably, the broker is one of the largest commodity broker in South India facilitates commodity trading on MCX and NCDEX.
Alice Blue is one of the best brokerage houses in the country that charges the lowest cost brokerage from clients to trade across different segments. The brokerage house has two different brokerage plans; one is traditional and Freedom 20, also referred as the Alice Blue F20 plan. Traditional plan is a percentage based brokerage plan whereas F20 plan is a flat fee brokerage plan. F20 discount brokerage plan is very popular because of the zero brokerage trading in equity delivery segment and the lowest trading cost across other segments such as intraday, futures & options, commodity, and currency.
The low-cost discount broker offers the best trading platforms to clients to provide them better trading experience. ANT (Analyse and Trade) is the cutting-edge 3rd party trading platform offered by Alice Blue. The brokerage firm provides a range of platforms such as ANT Mobi (Alice Blue Mobile App), ANT Desk (Trading software), ANT Meta (Trading terminal), and ANT Web (Online trading). Apart from this, it also provides various 3rd party trading tools for investment in IPO, mutual funds, smallcase, and others. Apart from this, the broking house also provides advisory facilities on Advisorymandi app where there are number of certified research analysts or advisors available to offer investment advice to customers.
Customers can also access offline services at Alice Blue as the broker has a widespread geographical presence with 1000+ partners and branches all over the country. Any client can visit the nearest branches of the broker and open Alice Blue account offline.
One of the lowest brokerage firm with 2-in-1 Alice Blue account including demat and trading account, offering free equity delivery trade and flat brokerage-fee for other segments.
Free delivery Trading, Free Lifetime Demat AMC. Sign up now.
Here we are comparing Alice Blue with its 5 close competitors on investment options.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | Yes | Yes | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes | Yes | Yes |
| MF SIP | Yes | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | No | No | No | No | No |
| Insurance | No | Yes | Yes | No | No |
»» Trading Account Opening Charges: Rs 310 for Equity and Rs 200 for Commodity
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Free
»» Demat Account AMC: Rs 400 PA
The broker has two different brokerage plans - Traditional Plan and F20 Plan. Brokerage fee under both these plans are provided below:
Other charges:
Benefits
For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.
Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Discount Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | Rs 20 | 0.1 to 0.5% | Rs 20 | Rs 20 | Rs 20 |
| Account Type | 2 in 1 | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 |
| Equity Delivery | Free | 0.5% or 50 paisa | Flat Fee Rs 20 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | 0.01% or Rs 20 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | 0.01% or Rs 20 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | 0.01% or Rs 20 whichever is lower | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | 0.01% or Rs 20 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | 0.01% or Rs 20 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | 0.01% or Rs 20 whichever is lower | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Rating |
Please refer unique and accurate Alice Blue Brokerage Calculator
Alice Blue exposure plan varies according to the brokerage plan whether traditional or Freedom plan (F20), provided below;
Check here the Alice Blue margin under its traditional plan
| Segments | MIS Intraday | Bracket Order | Cover Order | CNC-Delivery |
|---|---|---|---|---|
| Equity | 20X | 20X | NA | 3X |
| Future | 10X | 20X | 20X | 1X |
| Options Buy | 3X | NA | NA | 1X |
| Options Sell | 10X | NA | NA | 1X |
| MCX | 10X | 20X | 20X | 1X |
Check here the Alice Blue margin under its F20 plan
| Segments | MIS Intraday | Bracket Order | Cover Order | CNC-Delivery |
|---|---|---|---|---|
| Equity | 10X | 20X | NA | 3X |
| Future | 5X | 20X | 20X | 1X |
| Options Buy | 3X | NA | NA | 1X |
| Options Sell | 5X | NA | NA | 1X |
| MCX | 5X | 20X | 20X | 1X |
Alice Blue, the discount brokerage firm provides different kinds of accounts to facilitate Indian residents to do equity trading, F&O trading, commodity trading, and currency trading. The key account offerings by the broker include the following;
Alice Blue is a depository participant with CDSL to offer Alice Blue Demat Account facility to clients. The demat account enables people to hold securities i.e. shares, derivatives, and other financial instruments into dematerialized or electronic format.
The discount brokerage firm facilitates clients to open an Alice Blue trading account to carry out equity trading, F&O trading, commodity trading, and currency trading. Clients can open a 2-in-1 account with Alice Blue to link together the demat as well as a trading account.
Alice Blue, being a registered trading member of MCX and NCDEX provides commodity trading services to clients. Customers can open a Commodity Trading Account with Alice Blue to trade in different commodities such as agriculture, energy, precious metal i.e. gold, silver, etc.
The broker offers all kinds of trading platforms including online website trading, trading terminal, mobile app, and trading software. Alice Blue platforms are called “ANT” (Analyze and Trade) which is available on desktop, web and mobile app version. The base platform of ANT is TradeLab, which is rebranded for Alice Blue. This is the same software platform used by other brokers in India like Zerodha, Religare, SASOnline, Master Trust and many more. Backend technologies used by ANT is OMNESYS NEST suite of products. OMNESYS NEST is one of the most popular and powerful backend systems in the Indian Financial Market. Around 200+ brokerages house in India uses Omnesys Risk Management System (RMS), Omnesys Order Management System (OMS) and Omnesys API.
So by tying up with Tradelab and Omnesys, Alice Blue is using the best trading technology and risk management software. The highly advanced platforms enable traders to make smarter decisions by providing superior charting, faster trade execution, live market watch, intelligent alerts, dedicated customer desk, and many more.
It is the Alice Blue mobile app that is easily accessible on tablet or Android smartphone. The mobile trading application by Alice Blue enables people to place trades in equity, commodity, and currency on mobile phones. The mobile application is combined with multiple features i.e. market watch lists, live market data, powerful charting, modern analytical tools, and many others.
ANT Desk is the fully customizable trading software that can be downloaded on a computer or laptop. It is a one-stop-shop that comes with many advanced features including but not restricted to interacting charting, powerful charting, 10 years of historical data, real-time quote and market news, and risk management tools.
Alice Blue ANT Web is a web trading platform that is compatible with all devices such as a computer, laptops, tablet or mobile devices. The online web trading portal facilitates customers to place equity trading, commodity trading, and currency trading. The browser-enabled web trading portal comes with a range of sophisticated and intuitive features i.e. customized watch lists, superior charting, trade from the charts, price alerts and notifications, etc.
ANT Meta is the trading terminal offered by Alice Blue. The downloadable trading terminal is the most responsive portal that provides a number of features such as powerful charting, technical charts and indicators, user-defined watch lists, automated trading, dedicated customer support, and many others.
Benefits
Considerations
For detail review of mobile app and download please visit Alice Blue Trading Platform Review.
Here we are comparing Alice Blue with its 5 close competitors on Trading Platform.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | No | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | Yes | Yes | Yes | Yes | No |
| iPad App | Yes | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
Alice Blue is one of the best brokerage firms in the country due to the cheapest brokerage charges from clients. The broker allows zero brokerage equity delivery trade and flat fee of Rs. 20 each order across other segments under F20 brokerage plan. On the technology front, the broking house provides world-class technology such as ANT Mobi, ANT Meta, ANT Desk and ANT Web. However, the only limitation is that the brokerage house has limited offerings and doesn’t provide a 3-in-1 account, loan, bonds, and other financial products. If you’re among the ones who prefers the lowest brokerage, then definitely, Alice Blue is a good choice.
If you like what you have read and want to open an trading and demat account with Alice Blue, leave your contact information with us and we will guide you.
Last updated on 2020-08-21
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor