Started in 2006, Alice Blue is one of the cheapest discount brokers in India and the largest commodity broker in South India. The broker offers online trading in equity, derivatives, commodity, and currency segment. It is also a DP with CDSL to offer depository services through Alice Blue Demat Account.
On the brokerage front, Freedom 15/F15 and Trade Pro (% based brokerage) are the two Alice Blue brokerage plans. Its F15 flat discount brokerage plan offers free delivery trading and charges flat Rs. 15 per order brokerage on trading in other segments like equity intraday, F&O, MCX, and currency. However, the Trade Pro plan charges a fixed percentage brokerage on the trading value.
The low-cost discount broker has ANT (Analyse and Trade) flagship trading platform including ANT Mobi (Alice Blue Mobile App), ANT Web, and ANT Desk (Trading software). ANT Meta terminal software allows trade analysis while ANT Scanner is available on the web and mobile app to filter stocks. It further provides several 3rd party trading tools on the "Trade Store" such as Alice Blue Mutual Fund App, Alice Algo, Algo Bridge, Sensibull, small case, etc.
It has 17 branches and 1000+ partners and franchise offices all over the country to provide offline services to customers. Customers can visit the nearest branches and open an offline account with Alice Blue. Check out "Alice Blue Review" including account opening fee, brokerage charges, trading platforms, and margin/exposure.
Lowest brokerage discount broker offering free delivery trading and flat brokerage of Rs. 15 per order in other segments through the ANT trading platform.
Free delivery Trading, Free Lifetime Demat AMC. Sign up now.
Here we are comparing Alice Blue with its 5 close competitors on investment options.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | Yes | Yes | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes | Yes | Yes |
| MF SIP | Yes | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | No | No | No | No | No |
| Insurance | No | Yes | Yes | No | No |
»» Trading Account Opening Charges: Equity: Rs. 310, Commodity (MCX): Rs. 200, Equity + Commodity: Rs. 500
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Free
»» Demat Account AMC: Rs 400 PA
Alice Blue has two brokerage plans - Flat Rs. 15 brokerage model and Trade Pro brokerage model that charges a fixed percentage brokerage on the trading value across segments.
| Segment | Freedom 15 Flat discount brokerage plan | Trade Pro/percentage based brokerage plan |
|---|---|---|
| Equity Delivery | Free or 0 brokerage | 0.10% |
| Equity Intraday | Rs. 15 per order or 0.01% whichever is lower | 0.01% |
| Equity Future | Rs. 15 per order or 0.01% whichever is lower | 0.01% |
| Equity Options | Rs. 15 per order | Rs. 20 per lot |
| Commodity Futures (MCX) | Rs. 15 per order or 0.01% whichever is lower | Rs. 20 per lot |
| Commodity Options (MCX) | Rs. 15 per order | Rs. 20 per lot |
| Currency Future | Rs. 15 per order or 0.01% whichever is lower | Rs. 10 per lot |
| Currency Option | Rs. 15 per order | Rs. 10 per lot |
Other charges
For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.
Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Discount Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | Rs 20 | 0.1 to 0.5% | Rs 20 | Rs 20 | Rs 20 |
| Account Type | 2 in 1 | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 |
| Equity Delivery | Free | 0.5% or 50 paisa | Flat Fee Rs 20 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | 0.01% or Rs 15 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | 0.01% or Rs 15 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | Rs 15 per executed order | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | 0.01% or Rs 15 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | 0.01% or Rs 15 whichever is lower | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | Rs 15 per executed order | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Rating |
Please refer unique and accurate Alice Blue Brokerage Calculator
Alice Blue exposure or margin across segments varies as per the brokerage plans whether it is flat Rs. 15 plan or Trade Pro plan. Check the margin offered by Alice blue here.
| Segment | Margin |
|---|---|
| Equity | CNC/delivery: 3x| MIS/Intraday: 8x| Bracket order: upto 10x| Cover order: NA |
| Equity Futures | CNC/delivery: 1x| MIS/Intraday: 2x| Bracket order: 2x| Cover order: 2x |
| Equity Options | CNC/delivery: 1x| MIS/Intraday: 2x (buy), 2x (sell)| Bracket order: NA| Cover order: Upto 4x (buy) |
| Commodity | CNC/delivery: 1x| MIS/Intraday: 2x| Bracket order: 2x| Cover order: 2x |
| Currency | CNC/delivery: 1x| MIS/Intraday: 2x| Bracket order: 2x| Cover order: 2x |
Alice Blue discount broker offers a 2-in-1 account (Demat and trading account) opening facility to residents to trade across multiple exchanges.
Alice Blue is a DP with CDSL to offer depository services to customers. Open Free Demat account at zero account opening charges and keep shares and mutual funds at one place in the dematerialized form. Alice Blue Demat AMC charges are Rs. 400 PA.
The trading account facilitates online trading across multiple segments like equity, derivative, commodity, and currency. Clients can open the Alice Blue 2-in-1 account to enjoy a seamless trading experience.
Alice Blue is the number one commodity broker in South India that offers online trading in commodities on MCX through opening Alice Blue Commodity Account. The broker charges Rs. 210 commodity trading account opening fee to trade on MCX.
There are three ways to open Alice Blue 2-in-1; demat and trading account, here are the details;
Alice Blue provides free access to the ANT (Analyse and Trade) trading platform developed by TradeLab. The discount broker offers all kinds of platforms including mobile trading applications, web platform, trading terminal, or desktop trading software. The broker further provides a range of 3rd party trading tools available on the Alice Blue Trade Store.
Alice Blue Mobile App is for mobile device users to facilitate trade-on-the-go service. ANT Mobi is an installable mobile app on Android and iOS and has 69+ technical indicators, high-performance charts, Trade from the chart, historical data, 6 types of chart, and ANT Scanner to filter stocks.
Alice Blue desktop trading software, "ANT Desk" is a fully customizable and feature-rich trading platform designed for professional traders. Advanced charting, fast trade execution, multi-chart watch list, historical data, etc. are some of the key features of the ANT Desk platform.
ANT Web is an advanced light-weight online trading platform accessible on modern web browsers and operating systems. The browser-based web trading platform offers a range of sophisticated and intuitive features i.e. customized watch lists, superior charting, one-click trading, price alerts, and notifications, etc. ANT Scanner is also available on the ANT Web to filter stocks across sectors.
It is the widely used trading platform to trade across segments like stocks, commodities, and currency. ANT Meta terminal offers access to 120+ markets, 50+ technical charts and indicators, and automated trading techniques.
As the name itself, it is a feature to scan or filter stocks across sectors. It provides details on Top gainers, top losers, 52 week high/lows, Upper/Lower circuit breakers, and more.
Alice Blue BOT is a Back office Transformation software to provide all trading and transaction details to customers. Customers can access the BOT software through ANT Web or download the BOT mobile app available on the Play store for android phones. Users can also transfer money (add and withdrawal) to and from their Alice Blue account via BOT.
For detail review of mobile app and download please visit Alice Blue Trading Platform Review.
Here we are comparing Alice Blue with its 5 close competitors on Trading Platform.
| Broker | Alice Blue | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | No | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | Yes | Yes | Yes | Yes | No |
| iPad App | Yes | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
Alice Blue is one of the best discount brokers in India offering the lowest brokerage online trading with 0 brokerage delivery trading and a maximum of Rs. 15 per order brokerage in other segments. It further allows customers to buy direct mutual funds at zero commission through Alice Blue Mutual Funds App. Trading on multiple exchanges, free access to the ANT flagship trading platform, high intraday margin, BO and CO, and trading tools like small case, Alice Algo, etc. are the reasons to open an account with Alice Blue.
If you like what you have read and want to open an trading and demat account with Alice Blue, leave your contact information with us and we will guide you.
Last updated on 2021-05-07
It is a very shameful thing...