Alice Blue Review 2021

Rated 4/5 by Top Share Brokers Team
Alice Blue Review

Contact Alice Blue

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Started in 2006, Alice Blue is one of the cheapest discount brokers in India and the largest commodity broker in South India. The broker offers online trading in equity, derivatives, commodity, and currency segment. It is also a DP with CDSL to offer depository services through Alice Blue Demat Account.

On the brokerage front, Freedom 20/F20 and Trade Pro (% based brokerage) are the two Alice Blue brokerage plans. Its F20 flat discount brokerage plan offers free delivery trading and charges flat Rs. 20 per order brokerage on trading in other segments like equity intraday, F&O, MCX, and currency. However, the Trade Pro plan charges a fixed percentage brokerage on the trading value.

The low-cost discount broker has ANT (Analyse and Trade) flagship trading platform including ANT Mobi (Alice Blue Mobile App), ANT Web, and ANT Desk (Trading software). ANT Meta terminal software allows trade analysis while ANT Scanner is available on the web and mobile app to filter stocks. It further provides several 3rd party trading tools on the "Trade Store" such as Alice Blue Mutual Fund App, Alice Algo, Algo Bridge, Sensibull, small case, etc.

It has 17 branches and 1000+ partners and franchise offices all over the country to provide offline services to customers. Customers can visit the nearest branches and open an offline account with Alice Blue. Check out "Alice Blue Review" including account opening fee, brokerage charges, trading platforms, and margin/exposure.

Alice Blue Review 2021 - Quick Summary

Lowest brokerage discount broker offering free delivery trading and flat brokerage of Rs. 20 per order in other segments through the ANT trading platform.


Benefits

  • Member of BSE, NSE, and MCX to offer equity, F&O, commodity, and currency trading.
  • F20 flat discount brokerage plan charges flat Rs. 20 per order or 0.01% whichever is lower.
  • Zero brokerage delivery trading.
  • Free Alice Blue Demat Account at zero account opening charges.
  • Instant and paperless account opening process.
  • Free access to ANT Flagship trading platform: ANT Web, ANT Desk, ANT Meta, and ANT Mobi.
  • Free direct mutual fund investment through Alice Blue Mutual Funds App or ANT Web.
  • Alice Blue Trade Store has many trading tools for traders and investors.
  • Advanced orders: Bracket order (BO), cover order (CO), and Aftermarket order (AMO).
  • Number one commodity broker in South India.
  • The network of 17 branches and 1000+ partner offices.

Considerations

  • Alice Blue doesn't offer NRI trading.
  • A 3-in-1 account opening facility is not available.
  • Alice Blue Mutual Fund App is not available on the App Store.
  • 3rd party trading tools are not free and charge a subscription fee.
  • Does not offer fixed income products like bonds.

Special Offer

Free delivery Trading, Free Lifetime Demat AMC. Sign up now.

Request call back from Alice Blue

Alice Blue Investment Options Compare

Here we are comparing Alice Blue with its 5 close competitors on investment options.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Equity Trading Type Yes Yes Yes Yes Yes
Currency Trading Yes Yes Yes Yes Yes
Commodity Trading Yes Yes Yes Yes Yes
Mutual Funds Yes Yes Yes Yes Yes
MF SIP Yes Yes Yes Yes No
ETF Investment Yes Yes Yes Yes Yes
Banking No No No No No
Insurance No Yes Yes No No

Alice Blue Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 4.5/5

Alice Blue Account Opening Charges

      »»  Trading Account Opening Charges: Equity: Rs. 310, Commodity (MCX): Rs. 200, Equity + Commodity: Rs. 500
      »»  Trading Account AMC: Free
      »»  Demat Account Opening Charges: Free
      »»  Demat Account AMC: Rs 400 PA

Alice Blue Brokerage

Alice Blue has two brokerage plans - Flat Rs. 20 brokerage model and Trade Pro brokerage model that charges a fixed percentage brokerage on the trading value across segments.

Alice Blue Brokerage charges

Segment Freedom 20 Flat discount brokerage plan Trade Pro/percentage based brokerage plan
Equity Delivery Free or 0 brokerage 0.10%
Equity Intraday Rs. 20 per order or 0.01% whichever is lower 0.01%
Equity Future Rs. 20 per order or 0.01% whichever is lower 0.01%
Equity Options Rs.20 per order Rs.20 per lot
Commodity Futures (MCX) Rs. 20 per order or 0.01% whichever is lower Rs.20 per lot
Commodity Options (MCX) Rs. 20 per order Rs.20 per lot
Currency Future Rs. 20 per order or 0.01% whichever is lower Rs. 10 per lot
Currency Option Rs. 20 per order Rs. 10 per lot

Other charges

  • Alice Blue Bracket order charges: 4 per executed order + GST
  • Call & Trade: 20 per order
  • Instant Payment Gateway charges: Rs. 9 each fund transfers.

For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.

Alice Blue with closest competitors

Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Service Type Discount Broker Full Service Broker Discount Broker Discount Broker Discount Broker
Brokerage Range Rs 20 0.1 to 0.5% Rs 20 Rs 20 Rs 20
Account Type 2 in 1 2 in 1 2 in 1 3 in 1 2 in 1
Equity Delivery Free 0.5% or 50 paisa Flat Fee Rs 20 Free 0.2% or Rs 20 whichever is lower
Equity Intraday 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Futures 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options 0.01% or Rs 20 whichever is lower 2.5% of Premium or Rs 250 per lot whichever is high Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Currency Futures 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Currency Options 0.01% or Rs 20 whichever is lower 2.5% of Premium or Rs 30 per lot whichever is high Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Rating

Please refer unique and accurate Alice Blue Brokerage Calculator


Alice Blue Margin Details

Alice Blue exposure or margin across segments varies as per the brokerage plans whether it is flat Rs. 20 plan or Trade Pro plan. Check the margin offered by Alice blue here.

Alice Blue Margin

Segment Margin
Equity CNC/delivery: 3x| MIS/Intraday: 10x| Bracket order: 20x| Cover order: NA
Equity Futures CNC/delivery: 3x| MIS/Intraday: 10x| Bracket order: 20x| Cover order: NA
Equity Options CNC/delivery: 1x| MIS/Intraday: 1x (buy), 4x (sell)| Bracket order: NA| Cover order: 2x (buy)
Commodity CNC/delivery: 1x| MIS/Intraday: 4x| Bracket order: 4x| Cover order: 4x
Currency CNC/delivery: 1x| MIS/Intraday: 4x| Bracket order: NA| Cover order: NA

Open Trading and Demat Account with Alice Blue

Alice Blue discount broker offers a 2-in-1 account (Demat and trading account) opening facility to residents to trade across multiple exchanges.

Alice Blue Demat Account

    Alice Blue is a DP with CDSL to offer depository services to customers. Open Free Demat account at zero account opening charges and keep shares and mutual funds at one place in the dematerialized form. Alice Blue Demat AMC charges are Rs. 400 PA.

Alice Blue Trading Account

    The trading account facilitates online trading across multiple segments like equity, derivative, commodity, and currency. Clients can open the Alice Blue 2-in-1 account to enjoy a seamless trading experience.

Alice Blue Commodity Trading Account

    Alice Blue is the number one commodity broker in South India that offers online trading in commodities on MCX through opening Alice Blue Commodity Account. The broker charges Rs. 210 commodity trading account opening fee to trade on MCX.

How to Open Alice Blue Account?

There are three ways to open Alice Blue 2-in-1; demat and trading account, here are the details;

  • Open Alice Blue account instantly online following E-KYC based 100% paperless account opening process.
  • Open account offline through submitting duly filled demat and trading account opening form.
  • Request a callback by simply providing your name, e-mail, and mobile number.

Contact Alice Blue

Name 

 Phone 
Email   State 
City    NRI Form ⇒

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Alice Blue Trading Platform and Tools

Trading Platforms Rated 4/5

    Alice Blue provides free access to the ANT (Analyse and Trade) trading platform developed by TradeLab. The discount broker offers all kinds of platforms including mobile trading applications, web platform, trading terminal, or desktop trading software. The broker further provides a range of 3rd party trading tools available on the Alice Blue Trade Store.

    ANT Mobi [Alice Blue Mobile App]

      Alice Blue Mobile App is for mobile device users to facilitate trade-on-the-go service. ANT Mobi is an installable mobile app on Android and iOS and has 69+ technical indicators, high-performance charts, Trade from the chart, historical data, 6 types of chart, and ANT Scanner to filter stocks.

    ANT Desk [Desktop Trading Software]

      Alice Blue desktop trading software, "ANT Desk" is a fully customizable and feature-rich trading platform designed for professional traders. Advanced charting, fast trade execution, multi-chart watch list, historical data, etc. are some of the key features of the ANT Desk platform.

    ANT Web [Web Trading Platform]

      ANT Web is an advanced light-weight online trading platform accessible on modern web browsers and operating systems. The browser-based web trading platform offers a range of sophisticated and intuitive features i.e. customized watch lists, superior charting, one-click trading, price alerts, and notifications, etc. ANT Scanner is also available on the ANT Web to filter stocks across sectors.

    ANT Meta

      It is the widely used trading platform to trade across segments like stocks, commodities, and currency. ANT Meta terminal offers access to 120+ markets, 50+ technical charts and indicators, and automated trading techniques.

    ANT Scanner

      As the name itself, it is a feature to scan or filter stocks across sectors. It provides details on Top gainers, top losers, 52 week high/lows, Upper/Lower circuit breakers, and more.

    Alice Blue BOT

      Alice Blue BOT is a Back office Transformation software to provide all trading and transaction details to customers. Customers can access the BOT software through ANT Web or download the BOT mobile app available on the Play store for android phones. Users can also transfer money (add and withdrawal) to and from their Alice Blue account via BOT.

    For detail review of mobile app and download please visit Alice Blue Trading Platform Review.

Alice Blue Trading Platform Compare

Here we are comparing Alice Blue with its 5 close competitors on Trading Platform.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Desktop Windows Yes Yes Yes Yes Yes
Desktop Mac No No No No No
Web Trading Yes Yes Yes Yes Yes
Android Tablet App Yes Yes Yes Yes Yes
Android Mobile App Yes Yes Yes Yes Yes
iPhone App (iOS Mobile App) Yes Yes Yes Yes No
iPad App Yes Yes Yes Yes No
Mobile Site Yes Yes Yes Yes Yes

Final thought about Alice Blue

Rated 4/5 by 20 users

Alice Blue is one of the best discount brokers in India offering the lowest brokerage online trading with 0 brokerage delivery trading and a maximum of Rs. 20 per order brokerage in other segments. It further allows customers to buy direct mutual funds at zero commission through Alice Blue Mutual Funds App. Trading on multiple exchanges, free access to the ANT flagship trading platform, high intraday margin, BO and CO, and trading tools like small case, Alice Algo, etc. are the reasons to open an account with Alice Blue.

If you like what you have read and want to open an trading and demat account with Alice Blue, leave your contact information with us and we will guide you.

Last updated on 2021-01-29


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Alice Blue User Reviews

avatar
83. Manojkumar PV 2/11/2021 7:25:37 PM Reply
I am Manoj Kumar PV, I have an account in Alice Blue. I like to trade Alice Robotic Trade.. I have so many doubts about it. My language is Malayalam, nobody support this language in Kerala.

It is a very shameful thing...
avatar
82. VIKRAM UJJAINKAR 1/1/2021 7:47:28 AM Reply
Alice Blue good broker Always try to provide best service to customer

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Above Average
avatar
81. Bharat 12/15/2020 10:13:42 AM Reply
Alice Blue is a CHEATING COMPANY.
They jointly cheated me of Rs. 2000/- by making me wrongly pay for TRADEX Algo subscription.
Immediately after payment I realised that Tradex is not what I wanted and asked for refund. But no reply from both companies - Alice Blue and Trade - until now.
I have been following up for almost two months now and still the refund has not come.
BOTH COMPANIES HAVE BECOME SILENT. DO NOT EVER TRUST EITHER.
avatar
80. Bharat 12/5/2020 6:00:47 PM Reply
Alice blue is not giving API keys as promised, no customer service whatsoever
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79. Dinesh 8/27/2020 6:04:50 AM Reply
Very very worst broker. Never open account with this third class broker.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
78. Jegadeesh 8/5/2020 9:43:28 AM Reply
Its much better than Zerotha, especially the customer care..

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
77. REJI NP 6/18/2020 10:29:46 PM Reply
Alice Blue Broker Review and Discussion- Please check SL.NO 67 to 76
Please improve, because of i am waiting for new account open
Regards
Reji
avatar
76. Purushottam 6/10/2020 9:00:15 PM Reply
Worst broker in managing upcoming customers. High regret to try opening account in Alice blue. Regional contact, support mail ID and all other point of contact are really worse. Paid for services but unable update bank account details since their site is not updated for all IFSC codes. Really Pathetic service.
avatar
75. Kushal Rawat 5/24/2020 2:55:10 PM Reply
aliceblue is third class broker, customer service is very poor always in waiting, mobile app never works properly. not at all recommended to trade through in aliceblue. autosquare off my position without my knowledge in intraday and brokerage and charges are much higher than other broker.
avatar
74. Deepak Ahuja 5/24/2020 3:29:36 AM Reply
You will lose all your Hard earned money becoz of their Waste Systems. They are Placing orders without your knowledge and saying it as Technical error. If you ask they will simply tell you to Mail and the exact response is what I Got placed here " Due to some Technical issue it has been Happen and the position has been carry forward.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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