Last Updated - 2018-12-04
Rated 3.5/5 based on 9 customer reviews
Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Brokering Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited.
Seamless trade through 3 in 1 account, commodity trading, quality research, intutitive and powerful trading tools, robust trading platforms.
pay for software usage.
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Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
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Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. The Broker has a membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The mainstream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. But the broker doesn’t offer services to trade in currency and commodity segment.
As the Broker is in collaboration with the Bank, they are the key partner for marketing of Axis Bank’s products offerings such as – Home Loans, Auto Loans, Personal Loans, Loan Against Property, Loan Against Shares and Loans for SME, Credit and Prepaid Cards.
AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account which is a perfect combination of Axis Bank Savings Account, Axis Direct Trading Account and Axis Direct Demat Account, all rolled into one.
ASL has a well-connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first-time users. For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.
AxisDirect provides institutional-quality research which is powered by the expertise of Enam. It also provides access to reports and consensus estimates from global research providers like Reuters, The Screener, and Recognia to help you make informed and wiser decisions. Axis direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.
Axis Securities/ Axis Direct become first-ever bank-sponsored broking firm to start trading in commodities (MCX) from Aug 2018. September 2017, SEBI allowed brokers to operate both stock and commodity derivatives businesses under a single entity.
Here we are comparing Axis Direct with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Axis Direct | Zerodha | ICICIDirect | Sharekhan | ProStocks |
| Service Type | Full Service Broker | Discount Broker | Full Service Broker | Full Service Broker | Discount Broker |
| Brokerage | 0.05% to 0.5% | Rs 20 | 0.05 to .55% | 0.1 to 0.5% | Rs 15 |
| Account Type | 3 in 1 | 2 in 1 | 3 in 1 | 2 in 1 | 2 in 1 |
| Monthly Plans | No | No | No | No | Yes |
| Rating |
Axis Direct has three plan to offer to its clients for online trading, company offer many different plans. Please find below the list of plans and there details.
AxisDirect [email protected] plan allow you to trade in Equity Intraday, Equity Delivery, Equity Futures and Equity Options in Maximum of Rs 20 per executed order. For exiting Axis Bank customers o Average Quarterly balance of Rs 75,000 need to be maintain. For Non Axis Bank Customers - Plan maintenance charge Rs 250 PM need to be paid. Minimum one trade per quater is required in this plan.
This plan has many terms and condition, so please read our detail article on [email protected] Plan.
Fixed Plan Brokerage is simple and easy to understand. Axis Direct is right in line with its closest full-service competitors.
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| Brokerage Plan | Fixed Brokerage Plan (Percentage Based) |
| Flat Fee | NA |
| Equity Delivery | 0.5% or 50 paisa |
| Equity Intraday | 0.05% or 5 paisa |
| Equity Futures | 0.05% or 5 paisa |
| Equity Options | Rs 10 Per Lot |
| Currency Futures | 0.05% or 5 paisa |
| Currency Options | Rs 20 Per Lot |
| Commodity | Futures - .03 or 3 paisa, Options - Rs 50 Per Lot |
For complete brokerage charges and trading plans detail please visit Axis Direct Brokerage Charges.
AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to enpower you to identify investment opportunities suited to your needs.
Axisdirect offers terminal based, web based and mobile app based trading platform to its clients. But there is software usage charges that client has to bear to use DirectTrade and SwiftTrade Platforms.
DIRECTTrade:This is lightening fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real time monitoring, live streaming quotes, auto refreshing, multiple market watch, single platform, advance charting etc.
This software can be used by paying Rs 2999 yearly or Rs 1599 half yearly.
AxisDirect.in:AxisDirect.in, you will find 'T' buttons. These are called One-click Trade buttons to help you place quick orders from just about any part of the website. The Trade Passport feature available on AixsDirect.in provides a detachable floating order panel that always stays above all other webpages. This allows you to place a trade no matter which website you are browsing.
Swift trade:This light-weight trading platform offers functionality of trading terminal in a web browser. Real time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.
This software can be used by paying Rs 299 quarterly.
Axis Direct Mobile App :Axis Direct Mobile App gives you precision to trade smartly on phone with real time streaming quotes, multiple watch-list, intra-day chart and many more.
AxisDirect Lite:This is a lighter trading platform that can be used at a slower internet connection and can be accessed through mobile phone also. Especially good for people on the move.
For detail review of mobile app and download please visit Axis Direct Trading Platform Review.
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Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity and Derivative segment mainly. The Broker has a little bit of everything from research reports, to education to trading tools and platforms. The Broker is backed up by the Bank which is also a plus and Broker also offer NRI Services. So overall a one stop solution for all your trading needs but at a cost higher than Discount Brokers.
If you like what you have read and want to open an trading and demat account with Axis Direct, leave your contact information with us and we will guide you.
