Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd and part of Axis Group. The Broker has membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The mainstream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits, tax planning and PMS services. Axis Direct becomes first-ever bank-sponsored broking firm to start trading in commodities (MCX).
As the Broker is in collaboration with the Bank, they are the key partner for the marketing of Axis Bank's product offerings such as Home Loans, Auto Loans, Personal Loans, Loan against Property, Loan against Shares and Loans for SME, Credit and Prepaid Cards.
AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account. The account is a perfect combination of Savings Account, Trading Account and Demat Account, all rolled into one.
AxisDirect also offers Non-Discretionary Portfolio Management Services (NDPMS) that enables you to create an Equity Portfolio with the help of an AxisDirect fund management team. The objective of PMS is to create long-term wealth and short term income generation.
ASL has a well-connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first-time users. For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.
AxisDirect provides institutional-quality research ideas and offers investment reports, trading reports, mutual fund reports and sector and economy reports on a timely basis. Wise Advisor is an investment tool by AxisDirect to get Model Portfolio, Equity small cases, and mutual fund advisor.
Axis Direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.
Their new brokerage plan of [email protected] per executed order is available for equities and equity derivatives only.
Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Broking Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited. The broker offers a single-window solution for all your investment needs.
Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
Simply leave your contact information with us and Axis Direct representatives will contact you.
Here we are comparing AxisDirect with its 5 close competitors on investment options.
| Broker | AxisDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | Yes | Yes | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes | Yes | Yes |
| MF SIP | Yes | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | Yes | No | No | No | No |
| Insurance | Yes | Yes | Yes | No | No |
»» Trading Account Opening Charges: Rs 999
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Rs 650
»» Demat Account AMC: Rs 750 PA (Waived for 1st year)
Axis Direct offers two brokerage plans to its clients for online trading. The plans and their details are as follows.
AxisDirect [email protected] plan allows you to trade in Equity Intraday, Equity Delivery, Equity Futures, and Equity Options @ 2.5% or Rs 20 whichever is minimum per executed order. For existing Axis Bank customers, an average quarterly balance of Rs 75,000 needs to be maintained. For non-Axis Bank customers, plan maintenance charge Rs 250 per month needs to be paid. Minimum one trade per quarter is required in this plan.
Fixed brokerage plan of Axis Direct is right in line with its closest full-service competitors. Equity Delivery is @0.5% (50 paisa), Equity Intraday, Equity Futures and Currency Futures trading @0.05% (5paisa), Options trading @ Rs 10 per lot, Commodity Futures @0.03% (3paisa) and commodity options @Rs 50 per lot and Currency Options @ Rs 20 per lot.
AxisDirect most popular account type is 3-in-1 account but the company offer various account.
This is the most popular account by AxisDirect having Bank + Trading + Demat account. You will get a free mutual fund account with this. Advantage of 3-in-1 account is you don't have to wait for fund transfer and its free. The broker also offers Encash with this where you can get funds on the same day when you sell your holdings. You don't have to wait for T+2 days.
AxisDirect offers an online trading account to trade in equity, derivatives, currencies on NSE and BSE. One can opt only for a trading account if you don't need a bank or Demat account.
Demat account is required to hold all your holdings, Invest in IPO and Mutual Funds. You can opt for only Demat account with any of the Axis Bank branches.
You can only trade in commodity futures on MCX with AxisDirect. You don't need Demat account when you trade in commodities, so you can opt for commodity account only.
If you are not interested in trading, you can opt for an online mutual fund account with Axis bank. You can access the account over Axis Bank net banking portal. Mutual fund investment is free with Axis direct.
For complete brokerage charges and trading plans detail please visit AxisDirect Brokerage Charges.
Here we are comparing AxisDirect with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | AxisDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Full Service Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | 0.05% to 0.5% | 0.1 to 0.5% | Rs 20 | Rs 20 | Rs 20 |
| Account Type | 3 in 1 | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 |
| Equity Delivery | 0.5% or 50 paisa | 0.5% or 50 paisa | Flat Fee Rs 20 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | 0.05% or 5 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | 0.05% or 5 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | Rs 10 Per Lot | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | Futures - .03 or 3 paisa, Options - Rs 50 Per Lot | 0.1% or 10 paisa | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | 0.05% or 5 paisa | 0.1% or 10 paisa | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | Rs 20 Per Lot | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Rating |
Please refer unique and accurate AxisDirect Brokerage Calculator
AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to empower you to identify investment opportunities suited to your needs.
AxisDirect offers terminal based, web-based and mobile app-based trading platform to its clients. But there are software usage charges that the client has to bear to use DirectTrade and SwiftTrade platforms.
This is a lightning-fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real-time monitoring, live streaming quotes, auto-refreshing, multiple market watch, single platform, advance charting, etc.
The subscription fee of Rs 2999 yearly is waived off.
This light-weight trading platform offers the functionality of the trading terminal in a web browser. Real-time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.
This software can be used by paying Rs 299 quarterly.
Axis Direct Mobile App gives you the precision to trade smartly on phone with real-time streaming quotes, multiple watch-lists, intra-day chart and many more.
For detail review of mobile app and download please visit AxisDirect Trading Platform Review.
Here we are comparing AxisDirect with its 5 close competitors on Trading Platform.
| Broker | AxisDirect | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | No | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | Yes | Yes | Yes | Yes | No |
| iPad App | Yes | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity, derivative and commodities segment. The broker has everything from research reports, to education to trading tools and platforms. The broker is backed up by the Bank so you will get information about the unlimited service from bank like loan, FD, other investment options. The broker also offer NRI services. So overall a one-stop solution for all your trading needs but at a cost higher than discount brokers offerings.
If you like what you have read and want to open an trading and demat account with AxisDirect, leave your contact information with us and we will guide you.
Last updated on 2019-07-31
Axis directs is in brokerage business from 2005. Company has a strong presence in India with its bank network. The company offers brokerage service as well as offer various product from its banking business which includes insurance, loan, mutual fund and so on. The company is known for its 3-in-1 account and best bank for open demat account.
Axis Direct is a broking firm, part of Axis Bank in India. The broker is in business since 2005. The company offers various service including equity, currency and commodity trading. The company also offers PMS and mutual fund service. Axis Direct is known for its research service.
When you open an account with Axis Direct, usually you open 3-in-1 account. Axis direct offers you bank account, trading account, and Demat account. It’s come with a free mutual fund account. Axis direct started offering a commodity trading account. You need to choose a commodity option when opening an account. Other than this you can opt for PMS. Lum-sum and SIP of Mutual Fund investment can be done via Axis Direct or Axis Bank account. With Axis Bank account you can invest in IPO. The Bonds, Gov Securities, ETFs, Company Fixed Deposit and tax planning are few other services which you can use with Axis Direct account. The broker also provides margin funding facility.
With ENCASH order of Axis Direct, you don’t have to wait for T+2 days for your funds when you sell a delivery script. Usually, encase orders are settled on the same day – i.e share will be debited from your account post-market close (around 5 pm) and the fund will be released on the same time to your trading/bank account.
Even I have maintained quarterly balance of Rs 75, 000/- in my account. they are still charging the brokerage at 0.8% on purchasing and 0.8% on selling.
Customer service is very poor.
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Very Poor