AxisDirect Review 2019

Rated 3.5/5 by Top Share Brokers Team
AxisDirect Review

Contact AxisDirect

Name 

 Phone 
Email   City 
State   

Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd and part of Axis Group. The Broker has membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The mainstream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits, tax planning and PMS services. Axis Direct becomes first-ever bank-sponsored broking firm to start trading in commodities (MCX).

As the Broker is in collaboration with the Bank, they are the key partner for the marketing of Axis Bank's product offerings such as Home Loans, Auto Loans, Personal Loans, Loan against Property, Loan against Shares and Loans for SME, Credit and Prepaid Cards.

AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account. The account is a perfect combination of Savings Account, Trading Account and Demat Account, all rolled into one.

AxisDirect also offers Non-Discretionary Portfolio Management Services (NDPMS) that enables you to create an Equity Portfolio with the help of an AxisDirect fund management team. The objective of PMS is to create long-term wealth and short term income generation.

ASL has a well-connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first-time users. For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.

AxisDirect provides institutional-quality research ideas and offers investment reports, trading reports, mutual fund reports and sector and economy reports on a timely basis. Wise Advisor is an investment tool by AxisDirect to get Model Portfolio, Equity small cases, and mutual fund advisor.

Axis Direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.

Their new brokerage plan of [email protected] per executed order is available for equities and equity derivatives only.

Review Summary

Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Broking Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited. The broker offers a single-window solution for all your investment needs.


Benefits

  • Seamless 3-in-1 Account.
  • Offer portfolio management services.
  • In-depth research, multiple platforms.
  • Offer courses, demos, webinars, articles, and tutorials by experts.
  • Track and trade in real-time with Swift Trade.
  • Commodity trading facility available.
  • Offers Relationship Manager services for investment advice and managing portfolios.

Considerations

  • Pay for software usage.
  • Discount plan has minimum balance requirements.

Special Offer

Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.

Simply leave your contact information with us and Axis Direct representatives will contact you.

Request call back from AxisDirect

AxisDirect Investment Options Compare

Here we are comparing AxisDirect with its 5 close competitors on investment options.

Broker AxisDirect Sharekhan 5paisa Zerodha SAMCO
Equity Trading Type Yes Yes Yes Yes Yes
Currency Trading Yes Yes Yes Yes Yes
Commodity Trading Yes Yes Yes Yes Yes
Mutual Funds Yes Yes Yes Yes No
MF SIP Yes Yes Yes Yes No
ETF Investment Yes Yes Yes Yes Yes
Banking Yes No No No No
Insurance Yes Yes Yes No No

AxisDirect Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 3.5/5

AxisDirect Account Opening Charges

      »»  Trading Account Opening Charges: Rs 999
      »»  Trading Account AMC: Free
      »»  Demat Account Opening Charges: Rs 650
      »»  Demat Account AMC: Rs 750 PA (Waived for 1st year)

AxisDirect Brokerage

Axis Direct offers two brokerage plans to its clients for online trading. The plans and their details are as follows.

AxisDirect [email protected] plan

AxisDirect [email protected] plan allows you to trade in Equity Intraday, Equity Delivery, Equity Futures, and Equity Options @ 2.5% or Rs 20 whichever is minimum per executed order. For existing Axis Bank customers, an average quarterly balance of Rs 75,000 needs to be maintained. For non-Axis Bank customers, plan maintenance charge Rs 250 per month needs to be paid. Minimum one trade per quarter is required in this plan.

Benefits

  • Lowest brokerage plan offered by any b
  • Max Rs 20 per executed order.
  • No limitation of order size and no hidden charges.

Considerations

  • Axis Bank customer needs to maintain a minimum balance of Rs 75,000 per quarter.
  • For Non-Axis Bank customers, a monthly charge of Rs 250 has to be paid.
  • Need to do one trade per quarter to stay in the plan, else will be moved to the standard plan.
  • A plan change to default brokerage plan automatically with the shortfall of average quarterly balance and Rs 500 is charged for changing plans.
  • The same plan is not applicable for trading in currencies and commodities.

Fixed Brokerage Plan

Fixed brokerage plan of Axis Direct is right in line with its closest full-service competitors. Equity Delivery is @0.5% (50 paisa), Equity Intraday, Equity Futures and Currency Futures trading @0.05% (5paisa), Options trading @ Rs 10 per lot, Commodity Futures @0.03% (3paisa) and commodity options @Rs 50 per lot and Currency Options @ Rs 20 per lot.

  • Its 0.5% for equity trades is slightly less expensive than ICICI Direct (.55%) while same as Kotak Securities, HDFC and SBI Securities (0.5%).
  • Intraday is cheaper at 0.05% than ICICI (0.275%) HDFC (0.1%) and same as Kotak, Reliance, and Religare.
  • Options Trade at Rs 10 per lot is very cheap with Axis direct.

Other Charges

  • First 20 Call and Trade free per month, above it is charged at Rs 20 per executed order.
  • A payment gateway charge for Non-Axis Bank customers is Rs 9 plus GST. Free for Axis bank account holders.
  • Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at an additional charge of Rs 25 per contract + courier charges.
  • DP charges for delivery based equity selling at 0.04% or Rs 25 whichever is higher per transaction.
  • Delay payment interest up to 18%.

AxisDirect Account Type

AxisDirect most popular account type is 3-in-1 account but the company offer various account.

  • 3-in-1 Account

    This is the most popular account by AxisDirect having Bank + Trading + Demat account. You will get a free mutual fund account with this. Advantage of 3-in-1 account is you don't have to wait for fund transfer and its free. The broker also offers Encash with this where you can get funds on the same day when you sell your holdings. You don't have to wait for T+2 days.

  • AxisDirect Trading Account

    AxisDirect offers an online trading account to trade in equity, derivatives, currencies on NSE and BSE. One can opt only for a trading account if you don't need a bank or Demat account.

  • AxisDirect Demat Account

    Demat account is required to hold all your holdings, Invest in IPO and Mutual Funds. You can opt for only Demat account with any of the Axis Bank branches.

  • AxisDirect Commodity Account

    You can only trade in commodity futures on MCX with AxisDirect. You don't need Demat account when you trade in commodities, so you can opt for commodity account only.

  • Mutual Fund Account

    If you are not interested in trading, you can opt for an online mutual fund account with Axis bank. You can access the account over Axis Bank net banking portal. Mutual fund investment is free with Axis direct.

For complete brokerage charges and trading plans detail please visit AxisDirect Brokerage Charges.

AxisDirect with closest competitors

Here we are comparing AxisDirect with its 5 close competitors, who are currently market leader in brokerage industry.

Broker AxisDirect Sharekhan 5paisa Zerodha SAMCO
Service Type Full Service Broker Full Service Broker Discount Broker Discount Broker Discount Broker
Brokerage Range 0.05% to 0.5% 0.1 to 0.5% Rs 10 Rs 20 Rs 20
Account Type 3 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Equity Delivery 0.5% or 50 paisa 0.5% or 50 paisa Flat Fee Rs 10 Free 0.2% or Rs 20 whichever is lower
Equity Intraday 0.05% or 5 paisa 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Futures 0.05% or 5 paisa 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Rs 10 Per Lot 2.5% of Premium or Rs 250 per lot whichever is high Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Commodity Futures - .03 or 3 paisa, Options - Rs 50 Per Lot 0.1% or 10 paisa Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Currency Futures 0.05% or 5 paisa 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Currency Options Rs 20 Per Lot 2.5% of Premium or Rs 30 per lot whichever is high Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Rating

Please refer unique and accurate AxisDirect Brokerage Calculator


Contact AxisDirect

Name 

 Phone 
Email   City 
State   

Alternatives to AxisDirect

 comparison
 comparison
 comparison
 comparison

AxisDirect Trading Platform and Tools

Trading Platforms Rated 3.5/5

    AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to empower you to identify investment opportunities suited to your needs.

    AxisDirect offers terminal based, web-based and mobile app-based trading platform to its clients. But there are software usage charges that the client has to bear to use DirectTrade and SwiftTrade platforms.

    Direct Trade

    This is a lightning-fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real-time monitoring, live streaming quotes, auto-refreshing, multiple market watch, single platform, advance charting, etc.

    The subscription fee of  Rs 2999 yearly is waived off.

    Swift Trade 3.0

    This light-weight trading platform offers the functionality of the trading terminal in a web browser. Real-time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.

    This software can be used by paying Rs 299 quarterly.

    Axis Direct Mobile App

    Axis Direct Mobile App gives you the precision to trade smartly on phone with real-time streaming quotes, multiple watch-lists, intra-day chart and many more.

    Considerations

    • AxisDirect Mobile App is not user-friendly. Users don’t like navigation of the app.
    • Performance of the app is very slow.
    • No guest access.

    For detail review of mobile app and download please visit AxisDirect Trading Platform Review.

AxisDirect Trading Platform Compare

Here we are comparing AxisDirect with its 5 close competitors on Trading Platform.

Broker AxisDirect Sharekhan 5paisa Zerodha SAMCO
Desktop Windows Yes Yes Yes Yes Yes
Desktop Mac No No No No No
Web Trading Yes Yes Yes Yes Yes
Android Tablet App Yes Yes Yes Yes Yes
Android Mobile App Yes Yes Yes Yes Yes
iPhone App (iOS Mobile App) Yes Yes Yes Yes No
iPad App Yes Yes Yes Yes No
Mobile Site Yes Yes Yes Yes Yes

Final thought about AxisDirect

Rated 3.5/5 by 20 users

Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity, derivative and commodities segment. The broker has everything from research reports, to education to trading tools and platforms. The broker is backed up by the Bank so you will get information about the unlimited service from bank like loan, FD, other investment options. The broker also offer NRI services. So overall a one-stop solution for all your trading needs but at a cost higher than discount brokers offerings.

If you like what you have read and want to open an trading and demat account with AxisDirect, leave your contact information with us and we will guide you.

Last updated on 2019-07-31


AxisDirect FAQs

  1. 1 .How is axis direct?

    Axis directs is in brokerage business from 2005. Company has a strong presence in India with its bank network. The company offers brokerage service as well as offer various product from its banking business which includes insurance, loan, mutual fund and so on. The company is known for its 3-in-1 account and best bank for open demat account.

    Discuss this question

  2. 2 .What is axis direct?

    Axis Direct is a broking firm, part of Axis Bank in India. The broker is in business since 2005. The company offers various service including equity, currency and commodity trading. The company also offers PMS and mutual fund service. Axis Direct is known for its research service.

    Discuss this question

  3. 3 .What is cover in axis direct?

    When you open an account with Axis Direct, usually you open 3-in-1 account. Axis direct offers you bank account, trading account, and Demat account. Itís come with a free mutual fund account. Axis direct started offering a commodity trading account. You need to choose a commodity option when opening an account. Other than this you can opt for PMS. Lum-sum and SIP of Mutual Fund investment can be done via Axis Direct or Axis Bank account. With Axis Bank account you can invest in IPO. The Bonds, Gov Securities, ETFs, Company Fixed Deposit and tax planning are few other services which you can use with Axis Direct account. The broker also provides margin funding facility.

    Discuss this question

  4. 4 .What is encash order in Axis Direct?

    With ENCASH order of Axis Direct, you donít have to wait for T+2 days for your funds when you sell a delivery script. Usually, encase orders are settled on the same day Ė i.e share will be debited from your account post-market close (around 5 pm) and the fund will be released on the same time to your trading/bank account.

    Discuss this question

Compare 3 Brokers

Compare AxisDirect

Find out how AxisDirect stacks up against other brokers

AxisDirect User Reviews

avatar
9. Nagendra Singh 11/6/2019 11:57:38 AM Reply
Nice to meet you
avatar
8. Raghu 10/11/2019 11:08:14 AM Reply
Very bad, You need to monitor a lot in the ledger to find out all other charges

Ratings:

Account Opening Charges: Online - 500/- Offline - 1000/-

Brokerage - Flat 20/- (if you choose one India plan with monthly charges of 250/- if your non axis bank) if your axis 3 in 1 account for this brokerage you need to average balance of 75000/- quarterly in your axis bank account

Account Maintenance Fees - Average (400+18%GST) yearly

Pledge of Shares: Worst, Very High Charges pledge is based on the % of
amount of share value, not fixed as compared to zerodha or upstox

Website Usability - Worst. I couldn''t describe in words how bad the website

Customer Service - Okay (Long waiting)

Overall Experience - Below Average

Payout Request/Money Withdraw: Worst ,Non axis account holders need to call customer care for money withdrawal request

Advantage : Pledged shares can be used to for option selling / futures trading with out 50:50 collateral + cash requirement. This is one and only advantage.

Trading Portal ease of use: Very difficult.
avatar
7. S pal 8/17/2019 10:15:27 PM Reply
I maintained 3-1 account with you. I was told the timing of square off (intraday) was 2.45 p. m. But here I find the timing was 3.15 p. m.. Please update which one is right.
Regards
avatar
7.1. admin 8/19/2019 10:25:55 AM
Hello Sir, Official timing given by Axis Direct is 2:45 PM for Intraday Trades Auto Square Off. Zerodha, Upstox, SAMCO other major discount brokers have given window for 3:15 PM. The time window was given by Axis Direct to be on the safer side and way early, but it depends on the broker to broker.
avatar
6. MV JANARDHANAN 10/12/2018 8:05:57 PM Reply
ARE YOU A DISCOUNT BROKER
avatar
6.1. CA Sachin jain 10/13/2018 11:17:00 AM
No, Axis direct is an online brokerage service of Axis Bank, but they are not discount broker.
avatar
5. g bharat 1/23/2018 4:29:19 PM Reply
U guys charge heavily for brokerage charges and very worst with service compared to others

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
5.1. Munira Diwan 3/25/2018 7:10:50 PM
u r right
avatar
4. MD AMIN 2/9/2018 8:12:33 PM Reply
Your trading platform is very nice, but the brokerage is on the high side. The brokerage is too high .
avatar
3. Rahul Kumar Pandey 10/6/2017 11:40:53 AM Reply
Worst experience ever by using axis direct if you want unnecessary loss then you choose Axis direct

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
2. Prakash 9/30/2017 8:18:42 PM Reply
I like trading platform

Ratings:

Brokerage - Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
1. Bharat marathe 4/26/2017 3:13:15 PM Reply
1) Very bad service 2 ) high dp charges 3) mobile app is worst 4) you cant trade intraday so you have to hold so that they get their charges they don''t care whether the investor face the loss. Very bad experience.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

Enquire AxisDirect Trading Account:

Name 

 Phone 
Email   City 
State   






Search topsharebrokers.com:

Translate topsharebrokers.com: