Axis Direct Review - A Full Service Broker India 2018


Last Updated - 2018-12-04

Rated 3.5/5 based on 92 customer reviews

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Why Axis Direct?

  • Seamless 3 in 1 Account
  • NRI Investment solution
  • In-depth Research, multiple platforms
  • Learning and Education Center
  • Track and trade in real time with Swift Trade
  • 1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
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Axis Direct Review - 2018

    Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. The Broker has a membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The mainstream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. But the broker doesn’t offer services to trade in currency and commodity segment.

    As the Broker is in collaboration with the Bank, they are the key partner for marketing of Axis Bank’s products offerings such as – Home Loans, Auto Loans, Personal Loans, Loan Against Property, Loan Against Shares and Loans for SME, Credit and Prepaid Cards.

    AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account which is a perfect combination of Axis Bank Savings Account, Axis Direct Trading Account and Axis Direct Demat Account, all rolled into one.

    ASL has a well-connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first-time users. For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.

    AxisDirect provides institutional-quality research which is powered by the expertise of Enam. It also provides access to reports and consensus estimates from global research providers like Reuters, The Screener, and Recognia to help you make informed and wiser decisions. Axis direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.

    Axis Securities/ Axis Direct become first-ever bank-sponsored broking firm to start trading in commodities (MCX) from Aug 2018. September 2017, SEBI allowed brokers to operate both stock and commodity derivatives businesses under a single entity.

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Overall

Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Brokering Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

LikesLikes

Seamless trade through 3 in 1 account, quality research, intutitive and powerful trading tools, robust trading platforms.

DislikesDislikes

doesn’t offer services to trade in commodity and currency segment, pay for software usage.

Exclusive OfferExclusive Offer

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Axis Direct with closest competitors
Broker Axis Direct Zerodha ICICIDirect Sharekhan ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage 0.05% to 0.5% Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 3 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Rating
Please refer unique and accurate Axis Direct Brokerage Calculator

Axis Direct Brokerage Charges - 2018

    Axis Direct has two plan to offer to its clients for online trading.

    Fixed Plan: Fixed Plan Brokerage is simple and easy to understand. Axis Direct is right in line with its closest full-service competitors. Its .50% for equity trades is slightly less expensive than ICICI (.55%) while same as Kotak Securities, HDFC and SBI Securities (.50%).

    Intraday is cheaper at .05% than ICICI (.275%) HDFC (.10%) and same as Kotak, Reliance and Religare. Future trade at .05% is also average in industry.

    Option Trade at Rs 10 per lot is very chep with Axis direct.

    Account opening charges for fixed plan is Rs 999 with free 20 Call and Trade and Rs 20 from 21st call.

    Investment Plus Plan: In this plan you gat complimantory delivery turnover of Rs 3,00,000 for 6 month and there after .50% delivery brokerage.

    Intraday is cheaper at .05%.

    Future trade at .05% is also average in industry.

    Option Trade at Rs 10 per lot.

    Account opening charges for Investment Plus Plan is free first month free call and trade service. After first month first 20 call free PM and Rs 20 from 21st call

    Now or Never Plan: In this plan you gat complimantory delivery turnover of Rs 12,00,000 for 1 year and there after .25% delivery brokerage.

    Intraday is cheaper at .03%.

    Future trade at .03% is also average in industry.

    Option Trade at Rs 10 per lot.

    Account opening charges for Now or Never Plan is free with Free DirectTrade desktop trading platform which cost Rs 2999 for 3 months.

    Equity Options Trades

    Zero Rs Option Trading - 1 paisa per lot options trading if square off on same day, Rs 10 per lot when carry f/w options trade.

    Commodities Trades

    Axis Direct Futures Commodities Charges - .03 or 3 paisa and Options Commodities Charges - Rs 50 Per Lot.

    • Trading Account Opening Charges including Saving Account, Trading Account and Demat Account : Rs 999
    • Trading Annual maintenance charges (AMC): Rs 0
    • Demat Account Opening Charges (One Time): Rs 0
    • Demat Account Annual Maintenance Charges (AMC): Rs 650 (Rs 0 for 1st year)

    For complete brokerage charges and trading plans detail please visit Axis Direct Brokerage Charges.

    Latest information on Axis Direct account opening, Axis Direct account, Axis Direct brokerage charges, Axis Direct brokerage fees, Axis Direct account opening charges, Axis Direct account opening fee, Axis Direct brokerage plans, Axis Direct charges, Axis Direct fees, Axis Direct free account, Axis Direct new account opening, Axis Direct new account, Axis Direct nri account, Axis Direct open account, Axis Direct offer, Axis Direct registration, Axis Direct register, Axis Direct trading charges and Axis Direct account closure.

Axis Direct Brokerage Charges - Fixed Brokerage Plan (Percentage Based)
Brokerage Plan Fixed Brokerage Plan (Percentage Based)
Flat Fee
Equity Delivery 0.5% or 50 paisa
Equity Intraday 0.05% or 5 paisa
Equity Futures 0.05% or 5 paisa
Equity Options Rs 10 Per Lot
Currency Futures 0.05% or 5 paisa
Currency Options Rs 20 Per Lot
Commodity NA


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Axis Direct Web, Mobile app and Desktop base trading platform - 2018

    AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to enpower you to identify investment opportunities suited to your needs.

    Axisdirect offers terminal based, web based and mobile app based trading platform to its clients. But there is software usage charges that client has to bear to use DirectTrade and SwiftTrade Platforms.

    DIRECTTrade:This is lightening fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real time monitoring, live streaming quotes, auto refreshing, multiple market watch, single platform, advance charting etc.

    This software can be used by paying Rs 2999 yearly or Rs 1599 half yearly.

    AxisDirect.in:AxisDirect.in, you will find 'T' buttons. These are called One-click Trade buttons to help you place quick orders from just about any part of the website. The Trade Passport feature available on AixsDirect.in provides a detachable floating order panel that always stays above all other webpages. This allows you to place a trade no matter which website you are browsing.

    Swift trade:This light-weight trading platform offers functionality of trading terminal in a web browser. Real time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.

    This software can be used by paying Rs 299 quarterly.

    Axis Direct Mobile App :Axis Direct Mobile App gives you precision to trade smartly on phone with real time streaming quotes, multiple watch-list, intra-day chart and many more.

    AxisDirect Lite:This is a lighter trading platform that can be used at a slower internet connection and can be accessed through mobile phone also. Especially good for people on the move.

    For detail review of mobile app and download please visit Axis Direct Mobile App.

    Information about Axis Direct app, Axis Direct app download,Axis Direct account login, Axis Direct back office, Axis Direct demat account login, Axis Direct desktop app, Axis Direct exe download, Axis Direct demo, Axis Direct mobile app download,Axis Direct mobile app review, Axis Direct official website, Axis Direct software download, Axis Direct trading platform, Axis Direct trading terminal, Axis Direct trading app and Axis Direct web trading login.



Axis Direct Membership Information

  1. Axis Securities Limited NSE Membership:
    • Capital Market (CM) - INB231481632
    • Future & Options (F&O) - INF231481632
    • Currency Derivatives (CDS) - INE231481632
  2. Axis Securities Limited BSE Membership:
    • Capital Market (CM) - INB011481638
    • Derivatives - INF011481638
  3. Axis Securities Limited MCX Membership:
    • MCX-SX : INB261481635
  4. Axis Securities Limited Depository:
    • Depository Participant : CDSL-IN-DP-CDSL-693-2013
  5. Axis Securities Limited Support Details:
    • Toll Free Number : Resident Indian 1800-210-0808/022-61480808
    • Customer care Email:[email protected] (Resident India)
    • Email for NRI :[email protected]
    • Grievances: [email protected]
    • Office Address:
      • Unit No. 2,Phoenix Market City, 15,
      • LBS Road,
      • Near Kamani Junction,
      • Kurla (West),
      • Mumbai- 400 070

Axis Direct Product and Services Features

Axis Direct - 3 in 1 Account help
Yes
Axis Direct - Multiple Plans help
Yes
Axis Direct - Monthly Plan help
No
Axis Direct - Yearly Plan help
No
Axis Direct - Portfolio help
Yes
Axis Direct - Charting help
Yes
Axis Direct - Automated Trading help
No
Axis Direct - AMO Order help
Yes
Axis Direct - Allow GTC Order help
Yes
Axis Direct - SMS Alerts help
Yes
Axis Direct - Margin Trade Funding help
Yes
Combined Ledger for Equity and Commodityhelp
Yes
Axis Direct - NRI Trading help
Yes

Offering of Investments by Axis Direct

Axis Direct - Equity Cash and F&O help
Yes
Axis Direct - Currency F&O help
Yes
Axis Direct - Commodity Trading help
Yes
Axis Direct - Mutual Funds help
Yes
Axis Direct - ETF help
Yes
Axis Direct - Online IPO help
Yes
Axis Direct - Bonds Investment help
Yes
Axis Direct - Debt Investment help
Yes
Axis Direct - Banking Service help
Yes
Axis Direct - Insurance Service help
Yes
Axis Direct - MF SIP Investment help
Yes

Axis Direct Trading Platforms & Tools Options

Axis Direct - Desktop Platform (Windows) help
Yes
Axis Direct - Desktop Platform (Mac) help
No
Axis Direct - Web Platform help
Yes
Axis Direct - Stock Alerts via Email help
No
Axis Direct - Stock Alerts via SMS help
No
Axis Direct - Virtual Trading help
No
Axis Direct - Watch-lists, streaming real-time quotes help
Yes
Axis Direct - Mobile App help
Yes
Axis Direct - Android Tablet App help
Yes
Axis Direct - Android App help
Yes
Axis Direct - iPhone App help
Yes
Axis Direct - iPad App help
Yes
Axis Direct - Mobile Trading Site help
Yes

Customer Service Offered by Axis Direct

Axis Direct - Phone Support help
Yes
Axis Direct - Toll Free Number help
Yes
Axis Direct - Email Support help
Yes
Axis Direct - Branch Offices help
Yes
Axis Direct - Live Chat help
Yes
Axis Direct - 24/7 Support help
No

Axis Direct Research and Market Reports

Axis Direct - Daily Market Report help
Yes
Axis Direct - Free Tips help
Yes
Axis Direct - Quarterly Results help
Yes
Axis Direct - New Alerts help
Yes
Axis Direct - Mutual Funds Research help
Yes
Axis Direct - Research Equity Reports help
Yes
Axis Direct - ETF Research help
Yes

Final thought about Axis Direct

Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity and Derivative segment mainly. The Broker has a little bit of everything from research reports, to education to trading tools and platforms. The Broker is backed up by the Bank which is also a plus and Broker also offer NRI Services. So overall a one stop solution for all your trading needs but at a cost higher than Discount Brokers.

If you like what you have read and want to choose Axis Direct or any other broker, leave your contact information with us and we will guide you.

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Axis Direct User Reviews

avatar
6. MV JANARDHANAN  Oct 12, 2018 7:05:57 PM IST Reply
ARE YOU A DISCOUNT BROKER
avatar
6.1. CA Sachin jain  Oct 13, 2018 10:17:00 AM IST
No, Axis direct is an online brokerage service of Axis Bank, but they are not discount broker.
avatar
5. g bharat  Jan 23, 2018 3:29:19 PM IST Reply
U guys charge heavily for brokerage charges and very worst with service compared to others

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
5.1. Munira Diwan  Mar 25, 2018 6:10:50 PM IST
u r right
avatar
4. MD AMIN  Feb 9, 2018 7:12:33 PM IST Reply
Your trading platform is very nice, but the brokerage is on the high side. The brokerage is too high .
avatar
3. Rahul Kumar Pandey  Oct 6, 2017 10:40:53 AM IST Reply
Worst experience ever by using axis direct if you want unnecessary loss then you choose Axis direct

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
2. Prakash  Sep 30, 2017 7:18:42 PM IST Reply
I like trading platform

Ratings:

Brokerage - Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
1. Bharat marathe  Apr 26, 2017 2:13:15 PM IST Reply
1) Very bad service 2 ) high dp charges 3) mobile app is worst 4) you cant trade intraday so you have to hold so that they get their charges they don''t care whether the investor face the loss. Very bad experience.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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