Last Updated - 2018-12-04
Rated 3/5 based on 99 customer reviews
A Brokerage firm with extensive reach through its wide network of branches and sub brokers. Though not very open in terms of brokerage charges.
margin funding available; Advanced Charting tools; after market order
Hidden brokerage Charges, charges for using some of the platforms, minimum brokerage charges
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Established in 1994, Anand Rathi Shares and Stock Broking limited (ARSSL) is one of India’s leading financial services firm offering Wealth Management, Investment Banking, Corporate Finance & Advisory, Brokerage & Distribution services in the areas of equities, commodities, mutual funds, structured products, insurance, corporate deposits, bonds & loans to institutions, corporations, high-net worth individuals and families.
The firm has a vast footprint across India and also in select international locations such as Dubai.All the offerings are supported by powerful research teams. The Anand Rathi Group is member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Multi-Commodity Exchange (MCX), National Commodity Exchange (NCDEX), United Stock Exchange (USE), Central Depository Services Ltd. (CDSL), National Securities Depository Limited (NSDL) and ARN holder.
The firm has a vast footprint across India and also in select international locations such as Dubai. The Broker is catering to 3.6 lac+ Clients through 120+ own branches and 12 Regional Offices with a strength of 1000+ business associates and 668 sub brokers. Commodity trading is taken care under separate firm called Anand Commodities Limited.
Opening an Investment Account with AnandRathi offers Trading Account, Demat Account and Bank A/c of your choice. Trading and demat Account opening is absolutely free for now which is Rs 750 otherwise.
On customer care side, the Broker is no more no less than any other full service broker. They have toll free no, email and live chat support. With them, you have access to in-depth research & information for effective decision making.
Here we are comparing Anand Rathi with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Anand Rathi | Zerodha | ICICIDirect | Sharekhan | ProStocks |
| Service Type | Full Service Broker | Discount Broker | Full Service Broker | Full Service Broker | Discount Broker |
| Brokerage | 0.05 to 0.5% | Rs 20 | 0.05 to .55% | 0.1 to 0.5% | Rs 15 |
| Account Type | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 | 2 in 1 |
| Monthly Plans | No | No | No | No | Yes |
| Rating |
Anand Rathi has Advance Brokerage Scheme to offer to its clients. It has two parts.
Classic : It has no subscription fee, only you need to pay account opening charges of Rs 750.The Brokerage for equity Delivery is .50% with minimum brokerage of 10 p per scrip. The brokerage for Intraday and Future is .05% with minimum brokerage of 5p per scrip. Option trade is at Rs 75 or 2%. Brokerage for commodity future and currency future is also .05% for this plan.
Advance : This comes with subscription fee but no account opening charges. You also get some value added services for free attached to it.The brokerage goes down as as you pay higher subscription fee for particular time period. You need to contact broker to know brokerage for this plan in detail.
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| Brokerage Plan | Classic Plan (Percentage Based) |
| Flat Fee | NA |
| Equity Delivery | 0.5% or 50 paisa |
| Equity Intraday | 0.05% -0.015% |
| Equity Futures | 0.05% or 5 paisa |
| Equity Options | 0.5% of Premium or Rs 20 per lot whichever is high |
| Currency Futures | 0.05% or 5 paisa |
| Currency Options | 0.5% of Premium or Rs 20 per lot whichever is high |
| Commodity | 0.05% or 5 paisa |
For complete brokerage charges and trading plans detail please visit Anand Rathi Brokerage Charges.
For online trading with AnandRathi, investor has to open an account. Following are the ways to open an account with AnandRathi
Anand Rathi provides you with some of the unique & innovative web based, application based, mobile based platforms for quick & seamless trading experience.
[email protected] lite: This is a web based trading platform which enables you to track markets, trade online in equity, commodity & currency segments, invest in IPO, access to research, transaction reports, online portfolio even at low bandwidth availability.
Trade Mobi: It is a smartphone app for Blackberry and Android devices that provides you the facility to trade online in NSE Cash, F& O, currency, BSE Cash and NCDEX.Its features are features quotes, trade, alerts, index watch, market watch.
Trade on Move: This platform allows you to place order on phone. You get Order Entry and Account information and get advice from trade on move executive. You can invest in all segments through it. You can also place after market order (AMO) through it.
Trade Express : This is the low bandwidth, browser based system for casual investors to invest in all segments with features like live streaming quotes, multiple market watch, market depth window etc.
[email protected] X'pro: It is an EXE based desktop software designed for active traders who transact frequently to capture favorable short-term price movements. It requires superior bandwidth connectivity.
Trade X'pro+: These are some tools related to investment services, trading advice, news and trading offered by AnandRathi to its clients. The various tools are Nest Starter Pack, option strategy, sim trade, technical screener, nest plus Portfolio, web chart, trade plus plugin.
For detail review of mobile app and download please visit Anand Rathi Trading Platform Review.
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The broker is spread far and wide in India through its extensive sub Brokership and branches across India. The Broker is also innovative in terms of tools and platforms offering multiple platforms for convenient trading and tools to succeed in trading in each and every segment. Overall, a good broker with offerings for every investor type.
If you like what you have read and want to start trading, leave your contact information with us and we will guide you.
Also, on trading through App, only one scrip is visible at a time. Hence, for an investor having hundreds of scrips, it is very cumbersome to see rate of each stock and take by your /sell decision.
While , with the same handset and same font, 5 scrips are visible of Zerodha, which enhances your decision and minimises eye fatigue.
When Contracts are printed with other normal printer, it is very light and not readable. May be, one has to change the font. But, noone is in a position to listen.
While downloading excel file of holdings, many unnecessary fields are given. 2 columns lie overall gain/loss and % are shown in same column. For a person to do analysis, he /she has to cut paste all the figures to make 2separate columns, one for overall loss and other for % loss. If there are 100 scrips, whenever you want to do analysis, you have to do it hundred times. I have written mail. But, like other mails, they are neglected. It feels management listens to VOICE OF CUSTOMER it will increase customer base or will be very popular among subscribers. But, unfortunately, young chaps answering the though call centre are either not interested or don''''''''t understand customer care problems. Surprisingly, officers or top management is also not interested to listen customers, who is spending much time or suggestions.I am thinking of writing CVo Mr Sedani , VP or Mr Amit Rathi, MD. But, Will it work? I am doubtful.
Ratings:
Brokerage - Average
Account Maintenance Fees - Above Average
Website Usability - Average
Customer Service - Above Average
Overall Experience - Average