Aditya Birla Money Review - A Full Service Broker India 2019

Rated 3.5/5 by Top Share Brokers Team
Aditya Birla Money Review

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Aditya Birla Money is the well- established and bigger player in Stock Broker's field. From advisory services to research, active trading, customer service, ease of use and more, ABM understands what it means to provide a high-quality offering. ABM assets lies in its powerful Research and strong Tips and Recommendation.

Our independent review of Aditya Birla Money

Aditya Birla Money Ltd (Aditya Birla Money) formerly known as Apollo Sindhoori Capital Investments was incorporated in 2000. In 2009, the company become part of Aditya Birla Money Group and diversified their operations into broking business.

Aditay Birla Money Ltd deals into equity and derivatives market through BSE and NSE and trades into currency market through MCX-SX. Company also provides commodity trading on MCX and NCDEX through its subsidiary company, Aditya Birla Commodities Broking Ltd. Aditya Birla Money has its own DP service and registered as a DP with NSDL and CDSL.

The other services of the company includes mutual funds, life insurance and general insurance products, property services, fixed deposits etc. Research services of the company include fundamental report, technical report, derivative report, and commodity report and portfolio analysis among others.

The company also offers distribution of structured products, mutual funds, company deposits, alternate investments, property service and wealth management service catering to HNI customers through Aditya Birla Money Mart Ltd. They also offers general and life insurance product through its subsidiary company.

Aditya Birla Money has PAN India presence with over 800 branches and franchisee network.

On customer service, Aditya Birla Money has taken their customers very lightly. They don't have centralized query resolution process; they want investors to visit local branch office first. They have provided request a call back feature, toll free number and few email id's but lacking behind with online support, online query resolution. They don't want to disclose their brokerage plans.

Why to choose Aditya Birla Money as your stock broker?

  • Investment and trading advisory services based on technical, fundamental and market research.
  • All investment options - Equities, IPO, Mutual Funds, ETFs, F&O, Currencies & Commodities.
  • 800 + Branches
  • Free Call & Trade service
  • Integrated Trading, Back-office & DP platform
LikesWhat we like about Aditya Birla Money

More than 800+ branches , Award Winning Research, Robust online platform and Mobile trade, fund transfer facility from more than 11 banks; highly skilled dedicated advisory

DislikesWhat we dislike about Aditya Birla Money

Minimum brokerage charges, Inconsistent eMail/Online Support, hidden charges and catches in Brokerage plans, no brokerage plans available onsite

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What are the Investments Options available with Aditya Birla Money?

Aditya Birla Money - Equity Cash and F&O
Aditya Birla Money - Currency F&O
Aditya Birla Money - Commodity Trading
Aditya Birla Money - Mutual Funds
Aditya Birla Money - ETF
Aditya Birla Money - Online IPO
Aditya Birla Money - Bonds Investment
Aditya Birla Money - Debt Investment
Aditya Birla Money - Banking Service
Aditya Birla Money - Insurance Service
Aditya Birla Money - MF SIP Investment

How is Aditya Birla Money with closest competitors?

Here we are comparing Aditya Birla Money with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Aditya Birla Money Sharekhan 5paisa Zerodha SAMCO
Service Type Full Service Broker Full Service Broker Discount Broker Discount Broker Discount Broker
Brokerage 0.03 to .30% 0.1 to 0.5% Rs 10 Rs 20 20 Rs
Account Type 2 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Monthly Plans No No No No No

Please refer unique and accurate Aditya Birla Money Brokerage Calculator

Alternatives to Aditya Birla Money


Aditya Birla Money Brokerage Plans Review - 2019

Brokerage and Commission Rated 3.5/5

    Aditya Birla Money Brokerage plan is quite simple and competitive. The broker charges .30% for trading in equity cash, .03% for trading in Intraday and Future. Option trading can be done at Rs 50 per lot.

    The equity delivery brokerage of .30% is significantly less expensive than all the big brokers, such as ICICIDirect, Sharekhan, HDFC Securities, etc.

    For Intraday and future traders, the brokerage rate of .03% is very competitive that cannot be overlooked. Its the cheapest in the full service Broker Industry.

    Option Trading @ Rs 50 per lot with Aditya Birla Money is justified because there are brokers in the Industry who charges even Rs 100 per lot.

    To avail all this brokerage rates, you should have Demat account(compulsory) with ABML along with trading account. Currency Option and Future trading rates are between Rs 10-15 according to contracts.

    • Trading Account Opening Charges - Rs 750
    • Demat Account Opening Charges -Zero
    • Trading AMC - Nil
    • Demat AMC - Nil

    Minimum Brokerage: The minimum brokerage charged by Aditya Birla Money is Rs 20 per Contract or 1 paisa per share whichever is higher subject to a maximum of 2.5% per share.

    ABML claims to have competitive brokerage rates but they want you to approach them personally for any brokerage related queries. The Broker serves their clients personally as they have sub-brokers office available across the country. They don't want to disclose their brokerage online, they want to serve each customer as different as per their financial needs as well as their brokerage are negotiable. Calling or personally visiting them may help here.

    • Tele. Nos. 1-800-300-299999
    • E-mail : [email protected]
    • Website:

Aditya Birla Money Brokerage Charges - I-Decide Trading Plan (Percentage Based)

Brokerage Plan I-Decide Trading Plan (Percentage Based)
Flat Fee NA
Equity Delivery 0.3% or 30 paisa
Equity Intraday 0.03% or 3 paisa
Equity Futures 0.03% or 3 paisa
Equity Options Rs 50 Per Lot
Currency Futures 0.03% or 3 paisa
Currency Options Rs 20 Per Lot
Commodity 0.03% or 3 paisa

For complete brokerage charges and trading plans detail please visit Aditya Birla Money Brokerage Charges.

What are the various Product and Services offered by Aditya Birla Money?

Product & Services Rated 4/5
Aditya Birla Money - 3 in 1 Account
Aditya Birla Money - Multiple Plans
Aditya Birla Money - Monthly Plan
Aditya Birla Money - Yearly Plan
Aditya Birla Money - Portfolio
Aditya Birla Money - Charting
Aditya Birla Money - Automated Trading
Aditya Birla Money - AMO Order
Aditya Birla Money - Allow GTC Order
Aditya Birla Money - SMS Alerts
Aditya Birla Money - Margin Trade Funding
Combined Ledger for Equity and Commodity
Aditya Birla Money - NRI Trading

How to Open Trading and Demat Account with Aditya Birla Money?

For online trading with Aditya Birla Money, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with Aditya Birla Money:

  • Fill an online application form. Click here to fill the Aditya Birla Money contact form.
  • Website:
  • Contact Phone Number/helpline: 1800 300 29999
  • Contact email: [email protected]
  • Registered Office: Aditya Birla Money, Indian Rayon Compound,Veraval, Gujarat 362266
  • Corporate Office: Aditya Birla Money,Ali Centre, No. 53, Greams Road,Chennai 600006

Contact Aditya Birla Money


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What are the Customer Support options availabel with Aditya Birla Money?

Customer Support Rated 3.5/5
Aditya Birla Money - Phone Support
Aditya Birla Money - Toll Free Number
Aditya Birla Money - Email Support
Aditya Birla Money - Branch Offices
Aditya Birla Money - Live Chat
Aditya Birla Money - 24/7 Support

What are the trading platform offered by Aditya Birla Money?

Trading Platforms Rated 3.5/5

    ADM offers terminal based, web based and mobile app based trading to its customers. Other then trading platform ADM is providing a Portfolio Tracker and online analytical for better decision making.

    ABM Desktop App - ABM is using OMNESYS NEST Trader as their primary desktop trading terminal.

    Key feature of NEST trading platform are:

    • Real-time market data and live price quotes of NSE, BSE, CDS, MCX and NCDEX
    • Live Alert - Receive live stock recommendations on your trading screen as pop-up alerts
    • Advanced Charting - Displays 21-day intraday charts, historical charts and over 50 indicators
    • Market Movers - Shows Value leaders, Volume Leaders, Top Stock Gainers and Losers
    • Option Chain - Option chains are the easiest form of presentation as the clients can understand how the strikes prices perform and they can compare between call option and put options of the same strike and different strikes as well in a single window.
    • Market Monitor - Portrays 52 week high/low, Day's high & day's low, Upper and Lower Circuit breakers
    • Online fund transfer - Pay in and Pay out
    • Access all account related information like Portfolio Tracker, Capital Gains, Statement of Accounts, DP Holdings and back office Report
    • And many more like
      • Basket Order Placement
      • Exercise Window
      • Trade Modify/Cancel
      • Options Calculator
      • Hourly Statistics
      • Heat Map
      • VWAP Calculator
      • TOP N Calculator

    ABM Web Trade - "ABM Classic" is a power-packed online trading platform, which provides you with Live streaming quotes (Sensex movements) and research calls, and integrated fund transfer system along with multiple watch list facility.

    Key feature of ABM classic:

    • Single login for Trading, Back-office & DP
    • Integrated Market Watch (A single platform for multiple exchanges BSE - Cash, and NSE - Cash & F&O, Commodity & Currency & MFSS)
    • Live streaming quotes,Predefined Market watch
    • Various order types- Normal, Basket, spread, Cover Order & After-market Orders
    • Integrated real time Portfolio Tracker
    • Hot functional keys similar to Brokers Terminal
    • Easy order entry for Equities and Derivatives
    • Simplified tracking of Orders, Trades and Positions
    • Online fund transfer facility from around 11 banks
    • Ability to set and receive alerts via E-Mail
    • Viewing of real-time positions, limits and holdings
    • Stock Market News and recommendations on the market watch screen
    • Comprehensive research reports
    • Completely customizable streaming Market Watch
    • Single-click 360 stock information
    • Tools & Calculators

    Aditya Birla Money Mobile Invest pro- ABM's Mobile Invest pro is a premium trading application.

    Key feature of ABM Invest pro:

    • Real-time Stock Quotes - Real time, streaming price quotes broadcast updates by the tick, with detailed information including 'Market Best Picture' for any company scrip.
    • Instant Buy/Sell - Never miss a trading opportunity, trade instantly on equity and derivatives of NSE & BSE
    • Convenience of Voice & Touch - Avail the added convenience of voice activated company search and quote search functionality
    • Alerts - Set and receive price & trade alerts and tap opportunities any time anywhere
    • Positions & Portfolio tracker - Monitor open positions and track of your investment portfolio with the built in linkages to your trade/ order book with modify & cancel options, Positions & Holdings portfolio
    • Premium Research - Get access to premium segmented research and advisory corner through Trade tracker & Calls chamber, ranging from Intraday, BTST, Momentum calls to fundamental picks and Future & Options strategies. Buy /Sell stocks at a single click
    • Account Summary - Account information module to view your personal information, communication details, bank, DP and exchanges enabled to trade

    ABM Portfolio Tracker - Its one stop shop for your entire portfolio and below given key features:

    • Live tracking of portfolio performance
    • Buy and sell feature built-in with the module
    • Profit & loss, dividend report
    • transaction update and gain/loss report real time
    • Tax returns report
    • Holding view option with average cost for decision making
    • Single login with ABM classic

    ABM Trade Metri(s)ks - This is one of the best analytics tool for making better trading decision. The reports benchmark your trade parameters against the best practices in the industry helping you make better trading decisions.

    Key feature of ABM Trade Metri(s)ks:

    • Success Ratio - Gives an analysis of profit trades or loss trades for a selected period.
    • Average P&L per Trade - Calculates average P&L of trades by dividing the total trading P/L generated by the number of P/L trades.
    • Profit to Loss Ratio -Provides the result of average profits per trade against average losses per trade.
    • Average Trades per Margin brought in - Gives an insight into the trade margin utilisation.
    • Average Exposure Ratio - Shows the exposure/position against the margin available for the respective trade.
    • In-depth understanding of your trading patterns, Better trading decisions, Improved trading style, More scientific trading

    For detail review of mobile app and download please visit Aditya Birla Money Trading Platform Review.

What are the Trading Platforms & Tools Options available with Aditya Birla Money?

Aditya Birla Money - Desktop Platform (Windows)
Aditya Birla Money - Desktop Platform (Mac)
Aditya Birla Money - Web Platform
Aditya Birla Money - Stock Alerts via Email
Aditya Birla Money - Stock Alerts via SMS
Aditya Birla Money - Virtual Trading
Aditya Birla Money - Watch-lists, streaming real-time quotes
Aditya Birla Money - Mobile App
Aditya Birla Money - Android Tablet App
Aditya Birla Money - Android App
Aditya Birla Money - iPhone App
Aditya Birla Money - iPad App
Aditya Birla Money - Mobile Trading Site

Aditya Birla Money Membership Information

  1. Aditya Birla Money NSE Membership:
    • Capital Market (CM) - INB231347031
    • Future & Options (F&O) - INF231347031
    • Currency Derivatives (CDS) - INE231347031
  2. Aditya Birla Money BSE Membership:
    • Capital Market (CM) - INB011347037
    • Future & Options (F&O) - INF011347037
    • Derivatives - INE011347037
  3. Aditya Birla Money Depository:
    • Depository Participant : NSDL/CDSL : IN-DP-17-2015
  4. Aditya Birla Money Support Details:
    • url:
    • Toll Free Number/Contact Number : 1800 300 29999
    • Customer care Email:[email protected]
    • Grievances: [email protected]
    • Office Address:
      • Indian Rayon Compound,,Gujarat.
      • Veraval - 362 266,
      • Gujarat

Final thought about Aditya Birla Money

Aditya Birla Money is a big name in share brokerage Industry with over 800+ branches and partners network, powerful online trading tools, Research based investment advice, portfolio manager and multiple investment options. ABM is best suited for newbies in the market who can get help from its branches in your neighborhood but only at the cost of paying high brokerage. The challenge ABM and all other full service brokers are facing with emerge of new discount brokers in market is inevitable and has to compete hard to stay in business.

If you like what you have read and want to open an trading and demat account with Aditya Birla Money, leave your contact information with us and we will guide you.

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Find out how Aditya Birla Money stacks up against other brokers

Aditya Birla Money User Reviews

6. Nirmala  Feb 22, 2019 4:08:43 PM IST Reply
I like to know the information abt the qualifications required to become stock broker
5. Ganesh  Feb 3, 2018 1:51:58 PM IST Reply


Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
4. suvro  Oct 31, 2017 4:08:33 PM IST Reply
Fantastic Broker in Kolkata...superb service, superfast platform...Great Brand


Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
3. Atul Mishra  Sep 9, 2017 1:47:49 PM IST Reply
Don''t have professional people in their staff. False commitment and less knowledge about their charges.
Report section is very poor. Reports are confusing, even the ABML branch person are confused about reports.


Brokerage - Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
2. Kiran  Jul 12, 2017 1:27:56 PM IST Reply
Been with ABM since last one year amazing service and investment tips


Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
1. Menka  Apr 14, 2017 2:20:17 PM IST Reply
the worst customer service i have ever seen


Brokerage - Above Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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