Chennai based Aditya Birla Money Limited (ABML), a subsidiary of Aditya Birla Capital Limited, is engaged in the business of stock broking by offering to trade in equity, derivatives, and currency on NSE and BSE; portfolio management services, DP services, e-insurance repository solutions, investments in Debt instruments and Mutual funds and distribution of other financial products. ABML is listed on Bombay Stock Exchange Limited (BSE) and National Stock Exchange of India Limited (NSE) since 2008 and is registered as a stock- broker with SEBI. The broker holds PMS license from SEBI for its portfolio management services and offers Discretionary (D-PMS) & Non-Discretionary (ND-PMS) Portfolio Management services to HNI and corporate investors.
The company also provides commodity trading on MCX and NCDEX through its subsidiary company, Aditya Birla Commodities Broking Ltd. Aditya Birla Money has its own DP service and registered as a DP with NSDL and CDSL.
ABML also holds SEBI license as a research analyst and an investment advisory. It also holds an ARN code issued by AMFI and is registered with CDSL as an e-Repository for holding insurance policies in electronic form.
Research services of ABM include the fundamental reports, technical reports, derivative reports, mutual fund research, and commodity research and portfolio analysis among others.
Aditya Birla Money has PAN India presence with over 41 branches and 750+ franchise network. ABML offers both online and offline model and serves a customer base of around 350,685 customers.
ABM offers 100% paperless eKYC along with advanced multi-device technology platform which is backed by expert research, risk management, and execution capabilities to deliver best in class experience for both investors and traders across Equity, Commodity, Currency, Debt & Mutual fund products.
ABM has a tie-up with Allahabad Bank to provide Aditya Birla online 3-in-1 account to its customer. AMB has set-up a separate trading platform “ETrade”. The clients can log in with Allahabad Banks net banking user id and password, and start trading with AMB.
Aditya Birla customer service is average not exceptionally high, Aditya Birla Money has knowledge center and FAQs online besides normal email and call support.
Aditya Birla Money is well- established and bigger player in the stock-brokers field. From advisory services to research, active trading, customer service, ease of use and more, ABM understands what it means to provide a high-quality offering. ABM assets lie in its powerful research and strong tips and recommendation.
Here we are comparing Aditya Birla Money with its 5 close competitors on investment options.
| Broker | Aditya Birla Money | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | Yes | Yes | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes | Yes | No |
| MF SIP | Yes | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | No | No | No | No | No |
| Insurance | Yes | Yes | Yes | No | No |
»» Trading Account Opening Charges: Free
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Free
»» Demat Account AMC: Rs 450 PA or Rs 555 for 5 Years
Aditya Birla Money brokerage plan is quite simple and competitive. The broker charges 0.20% for trading in equity cash, 0.02% for trading in Intraday and Future. Options trading can be done at Rs 35 per lot.
The equity delivery brokerage of 0.20% is significantly less expensive than all the big brokers, such as ICICIDirect, Sharekhan, HDFC Securities, etc.
For Intraday and future traders, the brokerage rate of 0.02% is very competitive that cannot be overlooked. It’s the cheapest in the full-service broker industry.
Option trading @ Rs 35 per lot with Aditya Birla Money is justified because there are brokers in the Industry who charges even Rs 100 per lot.
To avail all these brokerage rates, you should have Demat account (compulsory) with ABML along with the trading account.
Aditya Birla Money offers Trading, Demat and Commodity Account.
Aditya Birla Money offers a 2-in-1 account which includes trading and Demat account.
ABM also offers only a commodity trading account. Demat Account is not required for commodity trading.
You can also opt for an online mutual fund account with Aditya Birla Money. The group also has AMC (Aditya Birla Sun Life AMC Limited) and India’s 4th largest mutual fund house (Aditya Birla Sun Life Mutual Fund), so you can buy direct mutual fund on group’s website.
For complete brokerage charges and trading plans detail please visit Aditya Birla Money Brokerage Charges.
Here we are comparing Aditya Birla Money with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Aditya Birla Money | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Full Service Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | 0.02 to 0.20% | 0.1 to 0.5% | Rs 10 | Rs 20 | Rs 20 |
| Account Type | 2 in 1 | 2 in 1 | 2 in 1 | 2 in 1 | 2 in 1 |
| Equity Delivery | 0.2% or 20 paisa | 0.5% or 50 paisa | Flat Fee Rs 10 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | 0.02% or 2 paisa | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | 0.02% or 2 paisa | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | Rs 35 Per Lot | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | Rs 30 Per Lot | 0.1% or 10 paisa | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | 0.02% or 2 paisa | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | Rs 20 Per Lot | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Rating |
Please refer unique and accurate Aditya Birla Money Brokerage Calculator
For online trading with Aditya Birla Money, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with Aditya Birla Money:
ADM offers terminal-based, web-based and mobile-app based trading platforms to its customers. Other than trading platforms, ADM is providing a Portfolio Tracker and online analytical for better decision making.
Express Trade is a downloadable version of Aditya Birla Money desktop platform. The Express Trade is built on OMNESYS NEST, so clients get all the advance and powerful features of trading application. The platform is built for active traders and has advanced charts, market monitor, market movers, open interest bar, option chain, and real-time portfolio tracker. It is a single sign-on for equity, currency and commodity and mutual fund investment. Express Trade is integrated with ABM live stock recommendations.
ABTrade is Aditya Birla Money’s online web-based trading platform. The platform is mixed with an analytical solution. The client gets access to one-click options strategy trading, advanced news analytics, and consensus-based research, advance charting with buy/sell, portfolio and many more essential features.
Mobile Invest is the Aditya Birla Money’s mobile trading app. The app allows to trade in equity cash, derivatives, currency, commodity, and mutual funds. The app provides features like Instant fund transfer from 11+ banks, trade with one swipe, real-time portfolio tracker, advanced charts, customized dashboard, research reports, alerts, and secure transactions. The Mobile Invest is available in android and iOS version. However, the app is a basic version and doesn’t have very good user reviews.
It is one-stop-shop for your entire portfolio having below given key features:
ABM Trade Metri(s)Ks is the online trade analytics tool that offers smart insights into trading patterns using scientific parameters and customized report for better decision-making. Key features of ABM Trade Metri(s)ks are analysis of profit trades or loss trades for a selected period, calculates average P&L of trades, Profit to Loss Ratio, an insight into the trade margin utilisation, shows the exposure/position against the margin available for the respective trade, in-depth understanding of trading patterns etc.
For detail review of mobile app and download please visit Aditya Birla Money Trading Platform Review.
Here we are comparing Aditya Birla Money with its 5 close competitors on Trading Platform.
| Broker | Aditya Birla Money | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | No | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | No | Yes | Yes | Yes | No |
| iPad App | No | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
Aditya Birla Money is a big name in the share brokerage Industry with the trust of Aditya Birla Group and over 700+ branches and partners network, online trading tools, research-based investment advice, portfolio manager and multiple investment options. ABM is best suited for newbies in the market who can get help from its branches in your neighborhood but only at the cost of paying percentage based brokerage. The challenge ABM and all other full-service brokers are facing with emerge of new discount brokers in the market are inevitable and have to compete hard to stay in business.
If you like what you have read and want to open an trading and demat account with Aditya Birla Money, leave your contact information with us and we will guide you.
Last updated on 2019-08-22
