Last Updated - 2018-12-04
Rated 3.5/5 based on 62 customer reviews
Aditya Birla Money is the well- established and bigger player in Stock Broker's field. From advisory services to research, active trading, customer service, ease of use and more, ABM understands what it means to provide a high-quality offering. ABM assets lies in its powerful Research and strong Tips and Recommendation.
More than 800+ branches , Award Winning Research, Robust online platform and Mobile trade, fund transfer facility from more than 11 banks; highly skilled dedicated advisory
Minimum brokerage charges, Inconsistent eMail/Online Support, hidden charges and catches in Brokerage plans, no brokerage plans available onsite
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Aditya Birla Money Ltd (Aditya Birla Money) formerly known as Apollo Sindhoori Capital Investments was incorporated in 2000. In 2009, the company become part of Aditya Birla Money Group and diversified their operations into broking business.
Aditay Birla Money Ltd deals into equity and derivatives market through BSE and NSE and trades into currency market through MCX-SX. Company also provides commodity trading on MCX and NCDEX through its subsidiary company, Aditya Birla Commodities Broking Ltd. Aditya Birla Money has its own DP service and registered as a DP with NSDL and CDSL.
The other services of the company includes mutual funds, life insurance and general insurance products, property services, fixed deposits etc. Research services of the company include fundamental report, technical report, derivative report, and commodity report and portfolio analysis among others.
The company also offers distribution of structured products, mutual funds, company deposits, alternate investments, property service and wealth management service catering to HNI customers through Aditya Birla Money Mart Ltd. They also offers general and life insurance product through its subsidiary company.
Aditya Birla Money has PAN India presence with over 800 branches and franchisee network.
On customer service, Aditya Birla Money has taken their customers very lightly. They don't have centralized query resolution process; they want investors to visit local branch office first. They have provided request a call back feature, toll free number and few email id's but lacking behind with online support, online query resolution. They don't want to disclose their brokerage plans.
Here we are comparing Aditya Birla Money with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | Aditya Birla Money | Zerodha | ICICIDirect | Sharekhan | ProStocks |
| Service Type | Full Service Broker | Discount Broker | Full Service Broker | Full Service Broker | Discount Broker |
| Brokerage | 0.03 to .30% | Rs 20 | 0.05 to .55% | 0.1 to 0.5% | Rs 15 |
| Account Type | 2 in 1 | 2 in 1 | 3 in 1 | 2 in 1 | 2 in 1 |
| Monthly Plans | No | No | No | No | Yes |
| Rating |
Aditya Birla Money Brokerage plan is quite simple and competitive. The broker charges .30% for trading in equity cash, .03% for trading in Intraday and Future. Option trading can be done at Rs 50 per lot.
The equity delivery brokerage of .30% is significantly less expensive than all the big brokers, such as ICICIDirect, Sharekhan, HDFC Securities, etc.
For Intraday and future traders, the brokerage rate of .03% is very competitive that cannot be overlooked. Its the cheapest in the full service Broker Industry.
Option Trading @ Rs 50 per lot with Aditya Birla Money is justified because there are brokers in the Industry who charges even Rs 100 per lot.
To avail all this brokerage rates, you should have Demat account(compulsory) with ABML along with trading account. Currency Option and Future trading rates are between Rs 10-15 according to contracts.
Minimum Brokerage: The minimum brokerage charged by Aditya Birla Money is Rs 20 per Contract or 1 paisa per share whichever is higher subject to a maximum of 2.5% per share.
ABML claims to have competitive brokerage rates but they want you to approach them personally for any brokerage related queries. The Broker serves their clients personally as they have sub-brokers office available across the country. They don't want to disclose their brokerage online, they want to serve each customer as different as per their financial needs as well as their brokerage are negotiable. Calling or personally visiting them may help here.
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| Brokerage Plan | I-Decide Plan (Percentage Based) |
| Flat Fee | NA |
| Equity Delivery | 0.3% or 30 paisa |
| Equity Intraday | 0.03% or 3 paisa |
| Equity Futures | 0.03% or 3 paisa |
| Equity Options | Rs 50 Per Lot |
| Currency Futures | 0.03% or 3 paisa |
| Currency Options | Rs 20 Per Lot |
| Commodity | 0.03% or 3 paisa |
For complete brokerage charges and trading plans detail please visit Aditya Birla Money Brokerage Charges.
For online trading with Aditya Birla Money, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with Aditya Birla Money:
ADM offers terminal based, web based and mobile app based trading to its customers. Other then trading platform ADM is providing a Portfolio Tracker and online analytical for better decision making.
ABM Desktop App - ABM is using OMNESYS NEST Trader as their primary desktop trading terminal.
Key feature of NEST trading platform are:
ABM Web Trade - "ABM Classic" is a power-packed online trading platform, which provides you with Live streaming quotes (Sensex movements) and research calls, and integrated fund transfer system along with multiple watch list facility.
Key feature of ABM classic:
Aditya Birla Money Mobile Invest pro- ABM's Mobile Invest pro is a premium trading application.
Key feature of ABM Invest pro:
ABM Portfolio Tracker - Its one stop shop for your entire portfolio and below given key features:
ABM Trade Metri(s)ks - This is one of the best analytics tool for making better trading decision. The reports benchmark your trade parameters against the best practices in the industry helping you make better trading decisions.
Key feature of ABM Trade Metri(s)ks:
For detail review of mobile app and download please visit Aditya Birla Money Trading Platform Review.
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Aditya Birla Money is a big name in share brokerage Industry with over 800+ branches and partners network, powerful online trading tools, Research based investment advice, portfolio manager and multiple investment options. ABM is best suited for newbies in the market who can get help from its branches in your neighborhood but only at the cost of paying high brokerage. The challenge ABM and all other full service brokers are facing with emerge of new discount brokers in market is inevitable and has to compete hard to stay in business.
If you like what you have read and want to open an trading and demat account with Aditya Birla Money, leave your contact information with us and we will guide you.
