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Aditya Birla Money Review 2024

Rated 3.5/5 by InvestorGain Team
Last updated on: 5-Sep-2023
Aditya Birla Money Review
  1. The Pioneer Discount Broker
  2. Get 100% Free Delivery Trading
  3. Free Direct Mutual Funds & SIP

Aditya Birla Money Review 2024 - Quick Summary

Open an Account with one of the most renowned full-service stock broking houses, Aditya Birla Money with a strong PAN India presence. Get the best research & advisory, PMS, invest in model portfolios and 24*7 active customer support.


Aditya Birla Money Top Highlight for 2024

  • 25+ years of presence in the Indian brokerage industry.
  • Complete spectrum of trading and investment products.
  • Free Demat account opening.
  • Advanced trading platforms; Mobile Invest App and Express Trade terminal.
  • Best-in-class research, trading tips, and portfolio management services (PMS).
  • 850+ branches and franchisee offices across the country.

About Aditya Birla Money

Backed by Aditya Birla Group, Aditya Birla Money Ltd (ABML) is one of the leading full-service brokers in India. The Chennai-based brokerage house is serving the industry since 1994 and being an active member of BSE, NSE, MCX, and NCDEX, it offers online broking services in equities, derivatives, commodities, and currencies segments. It also distributes products like mutual funds, insurance, pension funds, alternate investments, real estate investments, and portfolio management services (PMS). Thus, the broker is a one-stop shop to invest in diversified asset classes.

It is also a DP with NSDL and CDSL to offer a 2-in-1 account, combining Demat and Trading opening facility to trade and invest across multiple exchanges. Not just account opening and online trading but also Aditya Birla Money is a SEBI registered research analyst and investment advisor.

Its in-house research experts constantly endeavor to offer great quality research including equity fundamental and technical research reports, derivative reports, commodity research, and currency research. It also provides model portfolio recommendations (Midcap and Multicap) and offers discretionary and non-discretionary PMS to HNIs and corporate investors.

The renowned full-service stockbroker offers a hassle-free trading experience on advanced technology platforms including Aditya Birla Money Mobile Invest App, website, and Express Trade installable desktop trading terminal.

Avail 24*7 customer services via multiple communication touchpoints anytime. The broker has a strong PAN India presence with more than 800 offline locations in India.

Want to know more about Aditya Birla Money account opening fees, brokerage charges, features of mobile app and trading platforms, customer care details, and margin? Read out our detailed & genuine Aditya Birla Money Review 2023 to know all the pros & cons of trading.

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Aditya Birla Money Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 3.5/5

Brokerage is undoubtedly the most critical aspect of a broker’s selection for trading. Well, ABML has a simple & transparent yet competitive brokerage plan. Aditya Birla Money charges somewhat justified brokerage charges in line with the value-added services it offers like PMS, research, and advisory.

It charges a 0.02% to 0.20% brokerage fee that varies across segments. In the equity segment, it charges 0.20% for delivery and 0.02% for an intraday brokerage from clients. The next segment is commodity and currency trading, where Aditya Birla Money charges a 0.02% brokerage fee, and the same charges are levied on equity futures trading. However, equity and currency options trading is charged at flat Rs 50 per lot.

Check below the segment-wise brokerage fees levied by ABML;

Aditya Birla Money Account Opening Charges

Trading Account Opening Charges: Rs 750
Trading Account AMC: Free
Demat Account Opening Charges: Free
Demat Account AMC: Rs 436

Aditya Birla Money Brokerage Plan with closest competitors

Here we are comparing Aditya Birla Money with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Aditya Birla Money 5paisa Zerodha Upstox Paytm Money
Service Type Full Service Broker Discount Broker Discount Broker Discount Broker Discount Broker
Brokerage Range 0.02% to 0.20% Rs 20 Rs 20 Rs 20 Rs 20
Account Type 2 in 1 2 in 1 3 in 1 3 in 1 2 in 1
Equity Delivery 0.20% or 20 paisa Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower 2.5% or Rs 20 whichever is lower
Equity Intraday 0.02% or 2 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower
Equity Futures 0.02% or 2 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Rs 50 Per Lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity 0.02% Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Currency Futures 0.02% or 2 paisa Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower NA
Currency Options Rs 50 Per Lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Rating

Other Charges

  • Call & Trade Charges: NA
  • RMS Auto Square Off Charges: NA
  • Hidden Charges: NA
  • Minimum brokerage per share: 5 paisa per share
  • Minimum brokerage: Rs. 20 per executed order subject to a maximum 2.5%.

For complete brokerage charges and trading plans detail please visit Aditya Birla Money Brokerage Charges.

Please refer unique and accurate Aditya Birla Money Brokerage Calculator


Type of Account offered by Aditya Birla Money

Whether you are a resident in India or overseas? You can be a customer of Aditya Birla by opening a Demat and trading account online or offline as per your choice. Check out the types of accounts opening facility at ABML as follows;

Aditya Birla Money Demat & Trading Account

  • Being a registered member of both the depositories; CDSL and NSDL, ABML allows resident customers in India to open a Demat account. It only offers a 2-in-1 account opening facility that is an integrated account of Trading + Demat Account.
  • The platform not just facilitates trading in equity intraday, delivery, derivatives, commodity, currency, IPO, mutual funds, insurance, pension funds, Real estate funds, etc. but also provides you with the best research (Fundamental and technical research reports, model portfolios), thematic investment, portfolio management services (both discretionary and non-discretionary), and wealth management services to customers.

Aditya Birla Money NRI Trading Account

Are you an NRI and want to trade in the Indian stock market then the first step is to open a NRI trading account in India. Aditya Birla Money offers NRI trading facility by allowing non-resident clients to open a NRI Demat and trading account.

First, open a NRE/NRO Savings Bank account with any Indian bank and link it to your NRI Account with ABML. To trade in the F&O segment, NRIs also have to open a custodial account to get a CP code.

Aditya Birla NRI Trading Features;

  • Trade on BSE, NSE, and equity derivative segments.
  • Invest in 5000+ mutual funds across 35+ AMCs.
  • Wide range of platforms; Express Trade, Mobile Invest App, and AB Trade platform.
  • NRI Customer care services.
  • Call & trade facility.

How to open Aditya Birla Money Account online?

Open a paperless account in just 15 minutes at no paperwork required. ABML offers a simple, quick, and instant account opening facility. Once you complete all the steps online, the Aditya Birla Money account will be opened instantly.

Steps to open Aditya Birla Money Demat & Trading Account Online;

  1. Head to the website and click on the “Open an Account” option.
  2. Enter your mobile number and email ID, and verify it with OTP.
  3. PAN verification: Enter your PAN number and your father’s name.
  4. Fetch aadhaar document from Digilocker to add your address details.
  5. Enter bank details: Link any of your personal bank accounts to the trading account.
  6. Fill out additional details as enquired.
  7. Select the trade type (trading segment) and pricing plan.
  8. Complete in-person verification (IPV) by uploading a selfie of yourself.
  9. Verify and e-sign via aadhaar-based OTP.
  10. You have completed the onboarding process and your account client ID and password will be provided on your registered email id. Your client ID will serve as a user ID to access its Mobile Invest app and AB Trade web portal.
  1. Free Demat Account
  2. 100% Free Delivery Trade
  3. Online Account Opening

Alternatives to Aditya Birla Money

 Demat Account
 Demat Account
 Demat Account
 Demat Account

Aditya Birla Money Mobile App and Trading Platforms

Trading Platforms Rated 3.5/5

Having an account with Aditya Birla offers free access to all kinds of platforms whether be a mobile trading app, trading website, or desktop trading software. The broker matches every trader’s and investor’s expectations by providing a user-friendly Mobile Invest app and AB Trade website to a fully power-packed & feature-rich Express Trade terminal. Let’s review each of the trading platforms in brief;

Aditya Birla Money Mobile Invest App

  • Aditya Birla’s all-new Mobile Invest app is a one-stop shop for every market enthusiast. From hassle-free account opening to seamless order placement across asset classes, multiple watchlists, advanced charting with more than 45 charting indicators, 15-minute built-up widget, instant fund transfer, 360-degree stock overview, equity SIP, option chain analytics, consensus-based research, real-time news & analytics, and many more features are available in the Mobile Invest trading app.
  • Aditya Birla Money app is a safe and secure trading app with password protection and two-factor authentication (2FA). Download all new Aditya Birla Mobile Invest App on your android and iOS devices to start seamless investment across exchanges.

Aditya Birla Trade| Web Trading Platform

  • Trade with the advanced AB Trade web trading portal embedded with features like powerful watchlists, intensive portfolio tracking, rich fundamental data, and access to Aditya Birla’s research.
  • One-view dashboard, portfolio tracker, 12+ charts, 45+ charting indicators, one-click buy/sell, access to intraday calls, fundamental and technical research, market news, and many more features are provided. Aditya Birla customers can simply log in to the web platform over browsers like Chrome, Safari, etc, and start the hassle-free trading journey.

Express Trade Desktop Trading Terminal

  • Express Trade is Aditya Birla’s flagship trading terminal to match the requirements of highly active traders. Power-packed with advanced features like intraday charting upto 21 days, 50+ indicators, historical charting, market monitoring, Market Movers, Option Chain Analytics, open interest bar, real-time portfolio tracker, research calls, and much more. The user interface is also customizable and shortcut keys are available for a faster trading experience like never before.
  • If you are a professional trader, you must install the Express Trade desktop trading software on your system to trade in BSE Cash, NSE Cash, NSE F&O, commodity, and currency segments.

Aditya Birla Money Portfolio Tracker

  • It is an integrated real-time portfolio tracker to monitor your entire investment portfolio across any segment. Customers can view and check the portfolio P&L, sector-wise gain/loss, capital gains, dividend reports, check trade details, and view the event calendar to track corporate actions.

For detail review of mobile app and download please visit Aditya Birla Money Trading Platform Review.


Aditya Birla Money Trading Pros

  • Trade on BSE, NSE, and MCX.
  • Invest in other asset classes like insurance, pension funds, mutual funds, etc.
  • Apply for IPO via UPI.
  • Instant paperless account opening.
  • Zero Demat account opening charges.
  • Competitive brokerage rates.
  • Trade via the Mobile app, website, and trading terminal.
  • Free call & trade
  • Trading tips and comprehensive research (fundamental & technical, derivatives, currency, etc.)
  • Invest in the expert-curated thematic portfolio, model portfolios, and PMS.

Aditya Birla Money Trading Cons

  • Does not provide a 3-in-1 account.
  • GTT order is not available.
  • Minimum brokerage charges are levied.
  • No flat brokerage plan.

Aditya Birla Money Customer Care info

Aditya Birla provides 24*7 customer supports to keep its customer base satisfied. Apart from email support, telephonic customer care, and chat support, the broker has an offline branch presence at 800+ locations all over the country and has a team of dedicated dealers to provide efficient support services. It also has a toll-free number to get any time support.

It also provides a 24*7 Whatsapp chat facility on 8828800038 to know your account status, and account balance, get research, reports or statements of accounts, and other reports as well.

The customer service team is available on the helpline number from 9 AM - 11 PM from Monday to Friday and 9 AM - 9 PM on Saturday and Sunday.


Final thought about Aditya Birla Money

Rated 3.5/5 by 20 users

Serving customers in the Indian broking landscape for so long, Aditya Birla Money stands out as one of the best full-service stock broking houses.

Multiple trading and investing products, justifiable brokerage charges, satisfactory trading platforms with all the needed features, comprehensive research & advisory services across segments, model portfolios-based recommendations, etc. features added Aditya Birla Money to the list of recommended brokers.

However, looking to the growing competition from top discount brokers like Zerodha, Upstox, Groww, etc. with flat brokerage pricing plans, Aditya Birla Money should take quick action to increase its customer base.

Request call back from Zerodha

Last updated on: 2023-09-05

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Aditya Birla Money User Reviews

9. mahendra oka Mar 15 2024 06:18:58 AM Reply
mobile app has problem which are frequent , i am fed up but paid upfront 5000 to reduce brokarage so stick with

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Below Average
8. Raju Mukherjee Mar 10 2024 06:25:49 AM Reply
Well they provide good advice for begainer, for advance traders their isn''t much with them it''s more geared for positional trader

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Above Average
Overall Experience - Average
7. Vijayakumar Mar 12 2020 04:01:26 AM Reply
Banknifty option selling intraday margin? and how to order to intraday narmal,mis,40x ?
6. Nirmala Feb 22 2019 05:08:43 PM Reply
I like to know the information abt the qualifications required to become stock broker
5. Ganesh Feb 03 2018 02:51:58 PM Reply
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Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
4. suvro Oct 31 2017 05:08:33 PM Reply
Fantastic Broker in Kolkata...superb service, superfast platform...Great Brand

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
3. Atul Mishra Sep 09 2017 02:47:49 PM Reply
Don''t have professional people in their staff. False commitment and less knowledge about their charges.
Report section is very poor. Reports are confusing, even the ABML branch person are confused about reports.

Ratings:

Brokerage - Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
2. Kiran Jul 12 2017 02:27:56 PM Reply
Been with ABM since last one year amazing service and investment tips

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
1. Menka Apr 14 2017 03:20:17 PM Reply
the worst customer service i have ever seen

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor