Incorporated in 1994, TradeSmart is a part of VNS Finance. VNS Finance is a member of NSE from 1994. Trade Smart is a discount broker and online trading brand of VNS finance. The Broker makes its mark in the online trading space by providing clients with flat fee and percentage based pricing plans, free trading tools and high exposures. As per the current market report, the company is on the list of top 5 discount brokers by the number of active customers.
The range of product and services of the company includes equity and derivatives trading on NSE & BSE, currency derivatives and commodity trading on MCX and NCDEX. TradeSmart Online is a registered depository participant (DP) with Central Depository Services India Ltd (CDSL). Demat Account is mandatory with TradeSmart.
The company offers a flat Rs 15 plan for all segments. The percent plan is 0.007% which is the lowest brokerage plan.
SINE is a flagship mobile app and web-based trading platform from TradeSmart. The company also offers NEST as a desktop terminal.
TradeSmart's Video tutorials are a helpful way to learn about trading platforms. Knowledgebase articles by experts are well written and helpful in understanding many trading related topics. The broker also offers margin against shares (MAS) to get benefit from your long-term investment to fund your short-term trades.
On customer support, TradeSmart defines what a share broker-client relationship should be. Live chat support is provided on their website www.tradesmartonline.in for immediate response. Other modes of support are a phone call, email, and online support.
TradeSmart, on the whole, provides clients a well-rounded offering worth being a client for, especially with its mix of brokerage plan choice (flat fee or percentage based), secure & fast trading tools and active customer support.
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Here we are comparing TradeSmart with its 5 close competitors on investment options.
| Broker | TradeSmart | Sharekhan | 5paisa | Zerodha | SAMCO |
| Equity Trading Type | Yes | Yes | Yes | Yes | Yes |
| Currency Trading | Yes | Yes | Yes | Yes | Yes |
| Commodity Trading | Yes | Yes | Yes | Yes | Yes |
| Mutual Funds | No | Yes | Yes | Yes | No |
| MF SIP | No | Yes | Yes | Yes | No |
| ETF Investment | Yes | Yes | Yes | Yes | Yes |
| Banking | No | No | No | No | No |
| Insurance | No | Yes | Yes | No | No |
»» Trading Account Opening Charges: Rs 200
»» Trading Account AMC: Free
»» Demat Account Opening Charges: Rs 200
»» Demat Account AMC: Rs 300 PA
TradeSmart originated from the roots of a full-service broker, so they are offering a mix of brokerage plan. Clients who are comfortable in percentage brokerage can opt for % plan or can choose a flat Rs 15 plan.
Under this plan, you can trade at the flat brokerage of Rs 15 per order in equity delivery, Intraday, future, option, currency, and commodity. TradeSmart's Rs 15 flat-rate share trades is equal to ProStocks Rs 15 Plan, slightly expensive than SAS online's (Rs 9) and lower than Zerodha (Rs 20), Upstox (Rs 20) and SAMCO (Rs 20) plan.
Value plan is a percentage based brokerage plan with charges: Delivery - 0.07%, Intraday Cash- 0.007%, Future- 0.007%, Options- Rs 7 per lot, Currency Derivatives- 0.007% and Commodity- 0.007%. Compared to full-service brokers, value plan is the lowest brokerage plan in the industry. ICICIDirect, Sharekhan, Motilal Oswal, Edelweiss, IIFL are charging much higher brokerage in percentage based plan.
For complete brokerage charges and trading plans detail please visit TradeSmart Brokerage Charges.
Here we are comparing TradeSmart with its 5 close competitors, who are currently market leader in brokerage industry.
| Broker | TradeSmart | Sharekhan | 5paisa | Zerodha | SAMCO |
| Service Type | Discount Broker | Full Service Broker | Discount Broker | Discount Broker | Discount Broker |
| Brokerage Range | Rs 15 | 0.1 to 0.5% | Rs 10 | Rs 20 | Rs 20 |
| Account Type | 2 in 1 | 2 in 1 | 2 in 1 | 2 in 1 | 2 in 1 |
| Equity Delivery | Flat Fee Rs 15 | 0.5% or 50 paisa | Flat Fee Rs 10 | Free | 0.2% or Rs 20 whichever is lower |
| Equity Intraday | Flat Fee Rs 15 | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Futures | Flat Fee Rs 15 | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Equity Options | Flat Fee Rs 15 | 2.5% of Premium or Rs 250 per lot whichever is high | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity | Flat Fee Rs 15 | 0.1% or 10 paisa | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | Flat Fee Rs 15 | 0.1% or 10 paisa | Flat Fee Rs 10 | 0.01% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
| Currency Options | Flat Fee Rs 15 | 2.5% of Premium or Rs 30 per lot whichever is high | Flat Fee Rs 10 | Flat Fee Rs 20 | Flat Fee Rs 20 |
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Please refer unique and accurate TradeSmart Brokerage Calculator
For online trading with TradeSmart Online, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with TradeSmart Online:
SINE, a clear and slim design mobile app for each trader category. Identify opportunities on a real-time basis. Bracket and cover orders to reduce risk in your trade.
SINE is also available in the web version. There is not much major difference in features of mobile app and web version.
Trade Smart is offering one of the most successful desktop terminals in Indian finance market “NEST Trader” to its user. This is a downloadable trading platform. With NEST you can trade in Equity Cash, Delivery, Derivatives, Currency Derivatives, and Commodities. Instant fund transfer facility is linked with 28+ banks.
For detail review of mobile app and download please visit TradeSmart Trading Platform Review.
Here we are comparing TradeSmart with its 5 close competitors on Trading Platform.
| Broker | TradeSmart | Sharekhan | 5paisa | Zerodha | SAMCO |
| Desktop Windows | Yes | Yes | Yes | Yes | Yes |
| Desktop Mac | No | No | No | No | No |
| Web Trading | Yes | Yes | Yes | Yes | Yes |
| Android Tablet App | Yes | Yes | Yes | Yes | Yes |
| Android Mobile App | Yes | Yes | Yes | Yes | Yes |
| iPhone App (iOS Mobile App) | Yes | Yes | Yes | Yes | No |
| iPad App | Yes | Yes | Yes | Yes | No |
| Mobile Site | Yes | Yes | Yes | Yes | Yes |
The brand name TradeSmart, company name VNS Finance and Capital Services Limited and website name "www.tradesmartonline.in" create little confusion for visitors. The missing of.com in website name is also a negative user experience for first-time visitors.
Latest mobile app SINE has all the features which traders & investors need. With highly competitive brokerage plans, high exposure and support for every investment imaginable, TradeSmart will not disappoint you.
If you like what you have read and want to open an trading and demat account with TradeSmart, leave your contact information with us and we will guide you.
Ratings:
Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Below Average