HDFC Securities Review - A Full Service Broker India 2017


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Overall

Runner up in the "Best e-brokerage House" category by Outlook Money, HDFC Securities offers both retail and institutional brokering with 250 branches and more than 1.5 million customers. HDFC securities also serves as a distributor of financial products.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

Why HDFC Securities?

  1. Integrated 3 in 1 account for seamless,secure and convenient trading.
  2. Next Generation Trading & Investments Platform for better, faster and simpler trading experience.
  3. Terminal based platform BLINK for placing stock orders at lightning fast speed.
  4. Facility to trade in Equities, IPO's, Mutual Funds, F&O and Currency derivatives.
  5. Add on services like relationship manager, tips & recommendations,technical research, training and education.
  6. Free Call and Trade
LikesLikes

  • Unique integrated 3 in 1 account.
  • ENCASH Service where u get sell script amount on same day.
  • Training and education.
  • Portfolio tracker and live market watch.
  • Offers NRI account.

DislikesDislikes

  • Doesn't offer trading in commodity.
  • Having a saving account with HDFC is must.
  • Minimum brokerage charges.
  • Desktop Terminal "BLINK" is paid service.
  • Paid SMS research call.

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HDFC Securities Review - 2017

HDFC Securities, a subsidiary of HDFC Bank Limited was incorporated in year 2000.The stock broking company provides brokerage services in the capital markets in India. It provides an online real-time platform to trade in equities, IPO's, mutual funds, futures and options and currency derivatives,national pension system, NRI offerings, insurance, and fixed deposits and bonds.The company also offers home loans, personal loans, auto loans, as well as loans against securities.

HDFC Securities is one of the largest broker in India, having 250 branches in 185 cities across the country and with over 20 lakh customers currently. HDFC Securities had established itself as a 'Preferred' trading platform for both NSE and BSE.

The firm has introduced an online relationship manager platform that offers information on investment options and portfolio tracking, along with real-time call or chat support.

3 in 1 account which is HDFC Bank Saving Account, HDFC Securities Demat Account and HDFC Securities Trading Account comes handy for safe, secure, seamless & convenient experience of trading.

HDFC Bank Demat Account is a well known DP in the country with over 1.7 million customers and a wide distribution of network of more than 2,400 Demat servicing branches.

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HDFC Securities with closest competitors
Broker HDFC Securities Zerodha ICICIDirect Sharekhan ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage .05 to .5% Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 3 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Rating
Please refer unique and accurate HDFC Securities Brokerage Calculator

HDFC Securities Brokerage Charges - 2017

As far as regular commission rates, HDFC Securities plan of .50% for equity delivery is average in the Industry when compared to its closest full service brokers with sharekhan offering .50%, Indiabulls securities at .30%, SBI Securities at .50%. and lower than ICICI securities .55%.

Intraday trade runs at .10% which is quite high as compared to Geojit,Ventura,Reliance charges .03%,.03%,.04% respectively and slightly lower from its competitors ICICIDirect (.28%) and equal to Sharekhan's(.10%)

For Equity Future, HDFC securities is charging .05% which is again falling in average range from its competitors where ICICI(.05 to .03% -Average),Sharekhan(.1% - higher), Reliance(.04% Lower), Geojit(0.03% Lower).

For Equity Options, HDFC securities is charging Rs 100 per lot which is falling in higher range bucket when we are doing comparison with full service brokers,its competitors where ICICI(Rs 95-35 Per lot),Sharekhan(Rs 100 Per lot or 2.5% whichever is higher) on higher level and Reliance Securities (40 Rs Per Lot) and Ventura(RS 50 Per Lot) on lower side in industry.

Currency Future and options - HDFC securities is offering second lowest in full service brokers with Rs 23 Per contract, where Geojit is offering between 10 to 15 Rs as lowest.

In addition to opening a trading account with HDFC Securities Ltd, you will also be required to open a HDFC savings bank account and HDFC Demat account.

HDFC securities charge Minimum Brokerage per order as Rs 25/- or ceiling of 2.5% on transaction value.

For complete brokerage charges and trading plans detail please visit HDFC Securities Brokerage Charges.
HDFC Securities Brokerage Charges - Online Trading
Brokerage Plan Online Trading
Flat Fee NA
Equity Delivery 0.50%
Equity Intraday 0.05%
Equity Futures 0.05%
Equity Options Rs.100 OR .1% Whichever is higher
Currency Futures 0.05%
Currency Options Rs.100 OR .1% Whichever is higher
Commodity NA

Account Opening with HDFC Securities Ltd

For Online Stock Trading with HDFC, investor needs to open 3 accounts...HDFC Bank Account, HDFC Trading Account and HDFC Demat Account.

Opening trading account with HDFC is easy. You could use one of the following options to open account with HDFC.

  • Visit hdfcsec.com and fill the "Open Trading A/C" form.
  • Call HDFC and tell them that you are interested in opening an account with them.

In both the cases HDFC representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Document Required to open account with HDFCsec
Any Indian resident/non resident individual NRI (except for the US NRIs) or an Indian Corporate can register with HDFCsec. Following documents are required to open accouunt with HDFCsec.

  1. One passport size photograph.
  2. Copy of PAN card.
  3. Identity proof - copy of passport or PAN card or voter ID or driving license or ration card.
  4. Address proof - copy of driving license or passport or ration card or voter card or telephone bill or electricity bill or bank statement.

Contact HDFC Securities

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HDFC Securities Web, Mobile app and Desktop base trading platform - 2017

HDFC Securities launched a Next Generation Trading & Investments Platform which allows customers to complete transactions 40% faster. It comes with features like- Advanced Portfolio tracker, Research Assist Watchlist, Customized stock alerts.

HDFC Securities facilitates you to trade using internet, tele-call, branches or through mobile trading apps (for Android, iPhone, iPad).

Web Based Trading: Hdfcsec.com is the secure online trading portal of HDFC Securities.

Terminal Based Trading: LITE INTERNET TRADING SITE (LITS) and BLINK are the terminal based trading app that can be download on your desktop. Key Features of BLINK are:

  • Fast Buy/Sell Order entry
  • You can monitor real time price movement.
  • Customized Trading platform to assist investment decision
  • Monitor transaction - Order Book, Trade Book, Net Position.
  • Short keys for functions like Buy, Sell, Order Book, etc.
  • Single Screen to place order in Equity and F&O

Mobile based Trading: HDFC Securities offers downloadable Mobile Trading App for free on Android, i-Phone, i-Pad or Blackberry, and also Multilingual Mobile Trading App for Android phone. Customer can Trade in Equities & Derivatives, Get Stock Quotes, Create Multiple Personalized Market watch, Get Research Calls (Technical/ Fundamental), Place off-market orders, Track Market Movements and much more using the app.

For detail review of mobile app and download please visit HDFC Securities Mobile App.

HDFC Securities Membership Information

  1. HDFC securities NSE Member ID:
    • Capital Market (CM) - INB231109431
    • Future & Options (F&O) - INF231109431
    • Currency Derivatives (CDS) - INE231109431
  2. Zerodha BSE Member ID:
    • Capital Market (CM) - INB011109437
    • Future & Options (F&O) - INF011109437
  3. NSE Member Trading Code: 11094
  4. BSE Clearing Number: 393
  5. HDFC securities Limited Support Details:
    • url: http://hdfcsec.com/
    • Toll Free Number/Contact Number : 022-39019400
    • Customer care Email:[email protected]
    • Office Address:
      • Trade Globe, 2nd Floor,
      • Kondivita Junction, Andheri Kurla Road,
      • Andheri (East),
      • Mumbai - 400 059.

Product and Services

3 in 1 Accounthelp
Yes
Multiple Plans help
No
Monthly Plan help
No
Yearly Plan help
No
Portfolio help
Yes
Charting help
Yes
Automated Trading help
No
AMO Order help
No
Allow GTC Order help
No
SMS Alerts help
Yes
Margin Trade Funding help
No
Combined Ledger for Equity and Commodityhelp
No
NRI Trading help
Yes

Offering of Investments

Equity Cash and F&O help
Yes
Currency F&O help
Yes
Commodity Trading help
No
Mutual Funds help
Yes
ETF help
Yes
IPO Investment help
Yes
Bonds Investment help
Yes
Debt Investment help
Yes
Banking Service help
Yes
Insurance Service help
Yes
SIP Investment help
Yes

Trading Platforms & Tools

Desktop Platform (Windows) help
Yes
Desktop Platform (Mac) help
No
Web Platform help
Yes
Stock Alerts Delivery - Email help
No
Stock Alerts Delivery - Text SMS help
Yes
Virtual Trading help
No
Watch-lists, streaming real-time quotes help
Yes
Mobile Trading help
Yes
Android Tablet App help
Yes
Android App help
Yes
iPhone App help
No
iPad App help
No
Mobile Trading Site help
Yes

Customer Service

Phone Support help
Yes
Toll Free Number help
No
Email Support help
Yes
Branch Offices help
Yes
Live Chat (Current Clients) help
Yes
24/7 Support help
No

Research and Market Reports

Daily Market Report help
Yes
Free Tips help
Yes
Quarterly Results help
Yes
New Alerts help
Yes
Mutual Funds Research help
Yes
Research Equity Reports help
Yes
ETF Research help
Yes

Final thought about HDFC Securities

HDFC securities is well known with professional traders for its comprehensive online trading portal offerings. If you are looking for a broker that can provide you with regularly published stock research reports and buy/sell recommendations, quality customer service then HDFC Securities would be right fit for you. But if you are a trader looking for cheap brokerage,than you may think about moving to discount brokers for your trading needs.

If you like what you have read and want to choose HDFC Securities or any other broker, leave your contact information with us and we will guide you.

Compare HDFC Securities

Find out how HDFC Securities stacks up against other brokers

HDFC Securities Ltd User Reviews

avatar
9. Debendra  Oct 18, 2017 10:29:00 PM IST Reply
Is there any extra price, for placing cover order or bracket order?
avatar
8. lancelot  Aug 18, 2017 9:30:57 PM IST Reply
Using slower outdated systems, too many clients handled by one representative, system hangups during needs, ego and adament behavier of representatives, their bosses, customer service representatives.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
7. manoj  Jul 21, 2017 9:06:21 PM IST Reply
Very Poor..

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
6. manoj kumar singh  Jul 21, 2017 9:04:21 PM IST Reply
hdfc takes much charge in compare to other and customer service is very poor and if you call they did not give any information which is true
and you did not buy any less than rs 1 stock
avatar
5. Kaushal  Apr 10, 2017 11:30:59 PM IST Reply
I have been open account last 4 to 5 day.
Who is my Relationship manager or broker, I don''t know and also do not trained well.
Last 5 days never contacting to me .
Only account opening ''s work is very good remaining is very poor.


Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
4. Manoj giri  Mar 23, 2017 12:37:22 PM IST Reply
Not for trader. Only for large long term invester.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Below Average
avatar
3. Vishal  Dec 7, 2016 10:28:37 PM IST Reply
Unsatisfied. Fraud people in company

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
2. Shrikant Vishwasrao  Apr 22, 2016 10:46:28 AM IST Reply
I HAVE MY SAL ACCOUNT WITH HDFC BANK
kINDLY GUIDE FOR PROCESS OF TRADING ACCOUNT
ALSO I STAY CURRENTLY IN BANGKOK THAILAND
Please revert on th provided mail...

Thanks and Regards
Shrikant
avatar
1. Sajan P  Apr 3, 2016 4:21:18 AM IST Reply
Does HDFC Securities provide any margin facility? If yes how much interest they charge?

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Rs 899/Month,8999/Year for
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Rs 499/Month,4999/Year for
Currency Derivatives

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Zerodha  Zerodha

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