SAMCO Review - A Discount Share Broker India 2017


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SAMCO, is pouplar among investors because of its new ITL or Indian Trading League. Overall average discount broker, switching from traditional brokerage to discount broker, should improve more on customer support and customer management.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service


  • With Samco, investment options available are Stocks, commodity, Bonds, ETFs.
  • Flat fee of Rs 20 per executed order for trading in stocks, F&O , Currency and Commodity.
  • Unique tool for rating listed Securities according to their Fundamentals.
  • Special feature like SAMCO CashPlus, SAMCO Data bank, SAMCO Ratings Monitor
  • Free and Innovative tools like Brokerage Calculator, SPAN Calculator, SAMCO Data Bank, Pledge Monitor and powerful trading platform on web, desktop and mobile.
  • Samco introduced a trading championship called ITL or Indian Trading League Season 2 where winner for generating highest percentage returns in trading across equity, derivatives, commodity or Currency in 1 year will be awarded Rs 1 crore cash.

ITL, the trading League; Leverage for trading in equity intraday using MIS is highest in the industry ranging from 3X to 15X depending on the stocks; Referral Credit; Cover Order, Bracket Order and Trailing Stop Loss order are available.


Margin required for Nifty and Bank Nifty is high; no margin in equity delivery; average customer Service.

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SAMCO Review - 2017

SAMCO is the online discount brokerage firm that has been just launched by SAMCO Securities. The company has a strong hold in capital market as full service Broker from last 20 years formal brand name Samruddhi Stock Brokers Limited. SAMCO offers trading across all leading stock and commodity exchanges in India including BSE, NSE, MCX-SX, MCX and NCDEX.

Their brokerage charges are quite in line with other major discount brokers in India. It is 0.02% or Rs 20 per executed order, whichever is lower, for intra-day, F&O, currency and commodity trading. For equity Delivery, the brokerage is Rs 20 or 0.2% per executed order whichever is lower.

With Samco, you can invest in Stocks, debentures, commodity, currency, bonds and ETFs.

You can also earn by referring your friends and relatives to Samco And become Samco referral associate. The distinguishing feature of the Broker includes Margin limits provided for intraday trades. Samco Rating Tool is the first and only Stock Rating tools in India. It evaluate and rate companies on a variety of different parameters including market analysis, earnings, balance sheet analysis, corporate governance and others.

Samco provides customer support through their phone line, query resolution on website and email.

The broker also provides Demat Account DP services. Samco offers 3 easy ways for funds transfer to Samco trading account i.e.

  • Instant Fund Transfers through Payment Gateway on your SAMCO Trader terminal or Back office
  • By way of NEFT/RTGS
  • By way of cheques

SAMCO CashPlus: Fist discount broker in India providing delivery leverage in equity segment to purchase share on NSE and BSE. You can get leverage of upto 4x on the shares bought.i.e if you have 1,00,000 Rs you can buy share up to Rs 4,00,000. You need to pay 0.05% charges on outstanding amount. You can use this facility for 300+ stocks listed in this category.

SAMCO Data bank: This can be a handy company performance tool for investor. You can get company's financial position/results in single page view from last few years for better decision making.

SAMCO Ratings Monitor: Depend on company's fundamentals, SAMCO is providing a AAA rating for decision making.

SAMCO Margin: Investor can use upto 15X Intraday equity segment leverage (MIS) ranges depend on stock. List of stocks and there corrosponding leverage is refreshed every day on SAMCO's site, It can be between 3X to 15X. Intraday derivatives segment (MIS) trades are allowed at almost half the normal margins. Intraday cover order (CO) trades which have built in compulsory stop loss order can have far higher leverage than the normal.All open MIS positions with SAMCO get squared off at 3:15 PM.All open CO positions with SAMCO gets auto squared off before end of the day (Equity & F&O: 3.15pm, Currency: 4.30PM, Commodity: 30 mins before close).

SAMCO Indian Trading League (ITL) Season 2

SAMCO announced the launch of the Indian Trading League Season 2. They introduced ITL last year. It was concluded in March. The new ITL begins from May 1, 2016 and will end on March 31, 2017. The basic rules and regulations and pre-requisites are same as last year. Different amount of prize money will be distributed to participants participating in different formats of league.

The League has added two new formats- the Royale League and the Students League along with the existing four formats viz the Traders league, the Commodities League, the Investors League and the Womens League.

The Royale League is for traders and investors investing with capital greater than Rs 5 Lakhs and Students League is for student participants below the age of 27. Participants in the Investors League can't invest in derivatives of any kind, and the Commodity League participants can only invest in commodity derivatives. Participants in the Investors League automatically qualify for the Traders League, and all women participants will qualify for the Womens League. You can participate in more than one league, separately.

The winners will be determined on the basis highest percentage net returns. All type of market participants like intraday and short term traders, positional traders, investors, system traders can participate in league.

The segments allowed to trade in are equities, equity derivatives, currency derivatives, interest rate futures. Participants can enter at any time during the year from 1st May, 2016 to 31st March 2017. Minimum initial capital deposit of Rs 25,000 is required in your trading account. Samco's fixed brokerage of Rs 20 per transaction will be applicable on every trade. There is no account opening charges as of now.

Different amount of prize money from 1.5 crore will be distributed to winners across different formats of league and time period. The winner of ITL Royale League will get a fund management contract of USD 1 million. First, second and third prizes are awarded in each category on annual, quarterly, monthly, weekly and daily basis. The first prize for annual winner in Royale league is Rs 10 lakh, for trader league 5 lakh, investor league 5 lakh, commodity league 5 lakh, women league 100 gm of gold and students league Rs 1 lakh.

You can check your ranking in the contest on Samco's website. Winners are announced periodically on the website. All winners receive prize money in their account accept for annual winners.

Samco is also rewarding gold, silver and bronze medals for different criteria and for trading and investing achievements. The program also penalizes users with Red cards and Yellow cards for mistakes made in their trading or investment portfolio.

Points to consider before entering this league:
  1. The league requires you to have a initial deposit of Rs 25,000. This means you have a stake of initial deposit from your pocket. If you perform badly, you stand to lose this money, and much more if you are trading in derivatives.
  2. The league gives all type of investors same platform to trade and win however stock market trading requires not only basic knowledge of equity markets along with technical and fundamental knowledge regarding securities trading, it is also important to know how to hedge risks with derivatives. With lack of knowledge on stock market, one should enter at its own risk. Professional traders may be benefitted here due to their experience in share market.
  3. The amount invested also matters. The person with lesser capital will always have greater chances of making higher percentage return.
Request call back from SAMCO
SAMCO with closest competitors
Broker SAMCO Zerodha ICICIDirect Sharekhan ProStocks
Service Type Discount Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage 20 Rs Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 2 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Please refer unique and accurate SAMCO Brokerage Calculator

SAMCO Brokerage Charges - 2017

SAMCO charges the flat Rs 20/ executed order for all segments. If your trading volume is low, you can avail benefit of lower of Rs 20 or .2% (for delivery) and .02%( for derivatives) . Samco doesn't have any hidden charges like software usage charges and there is no Trading account AMC which is pretty much standard with all discount Brokers.

SAMCO's Rs 20 flat-rate share trade is equal to Zerodha (Rs 20),RKSV (Rs 20),Tradejini (Rs 20) but slightly expensive than my Value Trade(10 Rs), SASOnline(Rs 9) & RK Global (Rs 9),Trade Smart Online(15 Rs), Compositedge (18 Rs) plans.

Call and Trade facility is available at RS 20 / executed order with first 20 CALL N TRADE Free. SAMCO clears with the exchanges on T day so overnight exchange margins are the lowest in the Industry.

Account Opening Charges
  • Trading Account Opening Charges (One Time): Free
  • Demat account Opening Charges (One Time): Free
  • Trading Annual maintenance charges (AMC): Rs 400
  • Demat Account Annual Maintenance Charges (AMC): NIL
Other Charges
  • Call and Trade feature is available at an extra cost of 20 Rs per call + Service Tax,First 20 call n trade are free.
  • Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at additional charge of 9 Rs per contract + Courier charges +CDSL charges
  • Money withdrawals charges applies as per RBI guidelines.
  • Standard NSE charges, transaction charges and statutory levies are charged.

SAMCO Margin/Exposures and Intra-day Leverage

  1. SAMCO Margin for NSE Cash/BSE Cash - upto 3X to 10X on MIS ordedrs, upto 50X on CO Orders,Overnight/Carry Forward Orders - No Leaverage.
  2. SAMCO Exposure for Equity/Index Future Trading - SAMCO offers 40% to 50% of NRML Margin for MIS and Additional leverage for CO Orders.
  3. SAMCO Exposure for Options Buying Trading - SAMCO dont offer any leverage for Options buying.
  4. SAMCO Exposure for Equity Options Selling - SAMCO Equity Index (NIFTY,Bank Nifty and others) 40% of NRML Margin,Equity Stocks - 60% of NRML Margin.
  5. SAMCO Margin for Currency Futures - 50% of NRML Margin for MIS and Additional leverage for CO Orders.
  6. SAMCO Exposure for Currency Options Selling - SAMCO Currency Options - 50% of NRML Margin.
  7. SAMCO Margin for Commodity Futures - 40% of of NRML Margin for MIS and Additional leverage for CO Orders.
For complete brokerage charges and trading plans detail please visit SAMCO Brokerage Charges.
SAMCO Brokerage Charges - Fix Brokerage Plan
Brokerage Plan Fix Brokerage Plan
Flat Fee
Equity Delivery 20 or .2% whichever is lower
Equity Intraday 20 or .02% whichever is lower
Equity Futures 20 or .02% whichever is lower
Equity Options 20
Currency Futures 20 or .02% whichever is lower
Currency Options 20
Commodity 20 or .02% whichever is lower

Account Opening with SAMCO

For online trading with SAMCO, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with SAMCO:

  • Fill an online application form. Click here to fill the SAMCO contact form.
  • Website:
  • Contact Phone Number/helpline: +91-22-2222-7777/+91-22-6169-9000
  • Contact email:[email protected]
  • Registered Office:1004-A,10th Floor,Naman Midtown-A Wing,Senapati Bapat Marg,Elphinstone Road,Mumbai-400013

Contact Broker

Are you a day trader?

SAMCO Web, Mobile app and Desktop base trading platform - 2017

With Samco, you can trade using either of the trading platforms available:

  1. SAMCO Trader-Desktop .EXE Version for Windows. SAMCO use NEST as their trading platform for desktop.
  2. SAMCO Web 5 - An HTML platform to allow you to place your orders on the move which functions on all web browsers, tablets and mobile phones. The website is
  3. SAMCO Mobile Application - Mobile Application for iOS and Android
  4. SAMCO Call & Trade - Available at additional charges of Rs. 20 per executed order.

Brokerage Calculator, SPAN Calculator, Margin Calculator, SAMCO Stock Ratings are some of the innovative tools offered by SAMCO to its clients.

For detail review of mobile app and download please visit SAMCO Mobile App.

SAMCO Membership Information

  1. SAMCO Securities Limited:
    • SEBI Reg. No. INZ000002535
  2. SAMCO Depository Participant:
    • CDSL - IN-DP-CDSL-443-2008
  3. SAMCO Commodities Limited :
    • MCX: MCX/TCM/CORP/1326

Product and Services

3 in 1 Account help
Offer Multiple Plans help
Monthly Plan help
Yearly Plan help
Portfolio help
Charting help
Automated Trading help
Allow AMO Order help
Allow GTC Order help
SMS Alerts help
Margin Trade Funding help
Combined Ledger for Equity and Commodityhelp
NRI Trading help

Offering of Investments

Equity Cash and F&O help
Currency F&O help
Commodity Trading help
Mutual Funds help
ETF help
IPO Investment help
Bonds Investment help
Debt Investment help
Banking Service help
Insurance Service help
SIP Investment help

Trading Platforms & Tools

Desktop Platform (Windows) help
Desktop Platform (Mac) help
Web Platform help
Stock Alerts Delivery - Email help
Stock Alerts Delivery - Text SMS help
Virtual Trading help
Watch Lists - Streaming Real-time Quotes help
Mobile Trading help
Android Tablet App help
Android App help
iPhone App help
iPad App help
Mobile Trading Site help

Customer Service

Phone Support help
Toll Free Number help
Email Support help
Branch Offices help
Live Chat (Current Clients) help
24/7 Support help

Reserch and Market Reports

Daily Market Report help
Free Tips help
Quarterly Results help
New Alerts help
Mutual Funds Reserch help
Reserch Equity Reports help
ETF Reserch help

Final thought about SAMCO

SAMCO is entering the discount brokerage industry with big advertising strategy of initiating an investment league and promoting it with big celebrity of India Kapil Dev though it may only attract new entrants in stock market. For exisiting traders what matters the most is the transparency, track record, customer support, trading tools, decent margin which if SAMCO is successful to provide, can sustain with champions in discount brokerage space.

If you like what you have read and want to choose SAMCO or any other broker, leave your contact information with us and we will guide you.


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SAMCO User Reviews

34. Sheetal  Mar 17, 2017 8:27:58 PM IST Reply
Hi I new to this.can any suggests which is better samco or zerodh brokerage
33. Amruta S  Mar 8, 2017 11:51:16 AM IST Reply
I used to trade with Samco. Samco’s Cashplus & Intraplus products really helpful.

Five Star Rating for Samco Securities


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Excellent
32. dhruv  Dec 13, 2016 12:13:57 PM IST Reply
refferal benefir not receiving i have raised ticket 4 times but no responce from your hand.
32.1. Samco  Mar 8, 2017 11:49:41 AM IST
Hello Mr. Dhruv,

Please provide your Client ID so we can solve your query. Mail us query at samco dot in.
31. RAJAMANI  Feb 21, 2017 11:01:18 AM IST Reply
91 9443275960
30. dhruv  Dec 13, 2016 12:12:27 PM IST Reply
refferal benefit not reciving


Brokerage - Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Below Average
29. Akash  Dec 10, 2016 12:21:59 AM IST Reply
Indian Trading League Stopped? Leader Board is not updating since past few weeks.
28. Ankur  Oct 6, 2016 8:21:37 PM IST Reply
Website is very basic & not so responsive.Market watch not refresh auto rather you have to xpress market watch.Generally I most of time I nest software which is good.But need to redesign web as early as possible.


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Average
Customer Service - Excellent
Overall Experience - Above Average
27. Naaga  Sep 8, 2016 10:37:15 PM IST Reply
I am saving lot of brokerage by joining with SAMCO.
Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Good - Need to improve
Customer Service - Good
Overall Experience - Excellent
26. Javed   Sep 3, 2016 7:29:45 AM IST Reply
Hello SAMCO,

Do u have any plans for NRI customer?

25. M V Pathak  Apr 1, 2016 9:26:32 PM IST Reply
Existing Trading league expired on 31 March 2016. What new plan any update?
25.1. Kunal  May 5, 2016 7:55:08 AM IST
SAMCO ITL Season 2 started and now with Red and Yellow card which is not the ITL feature. Not so attractive this time. Thanks for details review.
25.2. Samco Securities  Aug 23, 2016 5:56:40 PM IST
"Hello Kunal,

We have increased the total number of prizes for the participants by indtroducing the daily league, royale league and students league. We try to make the participants a better trader and investors by awarding them medals for doing something right in the market and the yellow and red cards for making some mistake.


Team Samco"

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