Axis Direct Review - A Full Service Broker India 2017


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Overall

Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Brokering Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

Why Axis Direct?

  • Seamless 3 in 1 Account
  • NRI Investment solution
  • In-depth Research, multiple platforms
  • Learning and Education Center
  • Track and trade in real time with Swift Trade
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Seamless trade through 3 in 1 account, quality research, intutitive and powerful trading tools, robust trading platforms.

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doesn’t offer services to trade in commodity and currency segment, pay for software usage.

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Axis Direct Review - 2017

Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. The Broker has a membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The main stream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. But the broker doesn’t offer services to trade in currency and commodity segment.

As the Broker is in collaboration with the Bank, they are the key partner for marketing of Axis Bank’s products offerings such as – Home Loans, Auto Loans, Personal Loans, Loan Against Property, Loan Against Shares and Loans for SME, Credit and Prepaid Cards.

AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account which is a perfect combination of Axis Bank Savings Account, Axis Direct Trading Account and Axis Direct Demat Account, all rolled into one.

ASL has a well connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first time users.For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.

AxisDirect provides institutional-quality research which is powered by the expertise of Enam. It also provides access to reports and consensus estimates from global research providers like Reuters, The Screener and Recognia to help you make informed and wiser decisions. Axis direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings,gold ETFs, Mutual Funds and Futures & Options.

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Axis Direct with closest competitors
Broker Axis Direct Zerodha ICICIDirect Sharekhan ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage 0.05% to 0.5% Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 3 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Rating
Please refer unique and accurate Axis Direct Brokerage Calculator

Axis Direct Brokerage Charges - 2017

Axis Direct has two plan to offer to its clients for online trading.

Fixed Plan: Fixed Plan Brokerage is simple and easy to understand. Axis Direct is right in line with its closest full-service competitors. Its .50% for equity trades is slightly less expensive than ICICI (.55%) while same as Kotak Securities, HDFC and SBI Securities (.50%).

Intraday is cheaper at .05% than ICICI (.275%) HDFC (.10%) and same as Kotak, Reliance and Religare. Future trade at .05% is also average in industry.

Option Trade at Rs 100 per lot is expensive where most full service broker charges 50, 60 or 70 Rs per lot.

Variable Plan: This is a variable brokerage plan depending upon your trading volume. The more is your volume of trade the lower will be the brokerage. Equity brokerage ranges from .60% to .20%. Option brokerage ranges from Rs 95 to Rs 65. Intraday and Future brokerage ranges from .05% to .03%.

Delivery Trade
Monthly Volume (in Rupees) Brokerage Rate
Rs 0 to 3 lakh 0.60%
Rs 3 to 10 lakh 0.55%
Rs 10 to 25 lakh 0.45%
Rs 25 to 75 lakh 0.35%
Rs 75 lakh to 2 crore 0.25%
Above 2 crore 0.20%
Intraday & Future Trades
Monthly Volume (in Rupees) Brokerage Rate
Rs 0 to 5 crore 0.05%
Rs 5 to 10 crore 0.04%
Rs 10 to 20 crore 0.035%
Above Rs 20 crore 0.03%
Options Trades
Monthly Volume (in Rupees) Brokerage Rate
Rs 0 to 1.5 crore Rs 95
Rs 1.5 to 4.5 crore Rs 85
Rs 4.5 to 9 crore Rs 75
Rs 9 to 18 crore Rs 75
Above 18 caror Rs 65
  • Trading Account Opening Charges including Saving Account, Trading Account and Demat Account : Rs 999
  • Trading Annual maintenance charges (AMC): Rs 0
  • Demat Account Opening Charges (One Time): Rs 0
  • Demat Account Annual Maintenance Charges (AMC): Rs 650 (Rs 0 for 1st year)
For complete brokerage charges and trading plans detail please visit Axis Direct Brokerage Charges.
Axis Direct Brokerage Charges - Fixed Brokerage Plan
Brokerage Plan Fixed Brokerage Plan
Flat Fee
Equity Delivery 0.50%
Equity Intraday 0.05%
Equity Futures 0.05%
Equity Options Rs 100 per lot
Currency Futures 0.05%
Currency Options Rs 100 per lot
Commodity NA

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Axis Direct Web, Mobile app and Desktop base trading platform - 2017

AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to enpower you to identify investment opportunities suited to your needs.

Axisdirect offers terminal based, web based and mobile app based trading platform to its clients. But there is software usage charges that client has to bear to use DirectTrade and SwiftTrade Platforms.

DIRECTTrade:This is lightening fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real time monitoring, live streaming quotes, auto refreshing, multiple market watch, single platform, advance charting etc.

This software can be used by paying Rs 2999 yearly or Rs 1599 half yearly.

AxisDirect.in:AxisDirect.in, you will find 'T' buttons. These are called One-click Trade buttons to help you place quick orders from just about any part of the website. The Trade Passport feature available on AixsDirect.in provides a detachable floating order panel that always stays above all other webpages. This allows you to place a trade no matter which website you are browsing.

Swift trade:This light-weight trading platform offers functionality of trading terminal in a web browser. Real time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.

This software can be used by paying Rs 299 quarterly.

Axis Direct Mobile App :Axis Direct Mobile App gives you precision to trade smartly on phone with real time streaming quotes, multiple watch-list, intra-day chart and many more.

AxisDirect Lite:This is a lighter trading platform that can be used at a slower internet connection and can be accessed through mobile phone also. Especially good for people on the move.

For detail review of mobile app and download please visit Axis Direct Mobile App.

Axis Direct Membership Information

  1. Axis Securities Limited NSE Membership:
    • Capital Market (CM) - INB231481632
    • Future & Options (F&O) - INF231481632
    • Currency Derivatives (CDS) - INE231481632
  2. Axis Securities Limited BSE Membership:
    • Capital Market (CM) - INB011481638
    • Derivatives - INF011481638
  3. Axis Securities Limited MCX Membership:
    • MCX-SX : INB261481635
  4. Axis Securities Limited Depository:
    • Depository Participant : CDSL-IN-DP-CDSL-693-2013
  5. Axis Securities Limited Support Details:
    • Toll Free Number : Resident Indian 1800-210-0808/022-61480808
    • Customer care Email:[email protected] (Resident India)
    • Email for NRI :[email protected]
    • Grievances: [email protected]
    • Office Address:
      • Unit No. 2,Phoenix Market City, 15,
      • LBS Road,
      • Near Kamani Junction,
      • Kurla (West),
      • Mumbai- 400 070

Product and Services

3 in 1 Account help
Yes
Offer Multiple Plans help
No
Monthly Plan help
No
Yearly Plan help
No
Portfolio help
Yes
Charting help
Yes
Automated Trading help
No
Allow AMO Order help
Yes
Allow GTC Order help
Yes
SMS Alerts help
Yes
Margin Trade Funding help
Yes
Combined Ledger for Equity and Commodityhelp
Yes
NRI Trading help
Yes

Offering of Investments

Equity Cash and F&O help
Yes
Currency F&O help
Yes
Commodity Trading help
No
Mutual Funds help
Yes
ETF help
Yes
IPO Investment help
Yes
Bonds Investment help
Yes
Debt Investment help
Yes
Banking Service help
Yes
Insurance Service help
Yes
SIP Investment help
Yes

Trading Platforms & Tools

Desktop Platform (Windows) help
Yes
Desktop Platform (Mac) help
No
Web Platform help
Yes
Stock Alerts Delivery - Email help
No
Stock Alerts Delivery - Text SMS help
No
Virtual Trading help
No
Watch Lists - Streaming Real-time Quotes help
Yes
Mobile Trading help
Yes
Android Tablet App help
Yes
Android App help
Yes
iPhone App help
Yes
iPad App help
Yes
Mobile Trading Site help
Yes

Customer Service

Phone Support help
Yes
Toll Free Number help
Yes
Email Support help
Yes
Branch Offices help
Yes
Live Chat (Current Clients) help
Yes
24/7 Support help
No

Reserch and Market Reports

Daily Market Report help
Yes
Free Tips help
Yes
Quarterly Results help
Yes
New Alerts help
Yes
Mutual Funds Reserch help
Yes
Reserch Equity Reports help
Yes
ETF Reserch help
Yes

Final thought about Axis Direct

Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity and Derivative segment mainly. The Broker has a little bit of everything from research reports, to education to trading tools and platforms. The Broker is backed up by the Bank which is also a plus and Broker also offer NRI Services. So overall a one stop solution for all your trading needs but at a cost higher than Discount Brokers.

If you like what you have read and want to choose Axis Direct or any other broker, leave your contact information with us and we will guide you.

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