Aditya Birla Money Review - A Full Service Broker India 2017


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Overall

Aditya Birla Money is the well- established and bigger player in Stock Broker's field. From advisory services to research, active trading, customer service, ease of use and more, ABM understands what it means to provide a high-quality offering. ABM assets lies in its powerful Research and strong Tips and Recommendation.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

Why Aditya Birla Money?

  • Investment and trading advisory services based on technical, fundamental and market research.
  • All investment options - Equities, IPO, Mutual Funds, ETFs, F&O, Currencies & Commodities.
  • 800 + Branches
  • Free Call & Trade service
  • Integrated Trading, Back-office & DP platform
LikesLikes

More than 800+ branches , Award Winning Research, Robust online platform and Mobile trade, fund transfer facility from more than 11 banks; highly skilled dedicated advisory

DislikesDislikes

Minimum brokerage charges, Inconsistent eMail/Online Support, hidden charges and catches in Brokerage plans, no brokerage plans available onsite

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Aditya Birla Money Review - 2017

Aditya Birla Money Ltd (Aditya Birla Money) formerly known as Apollo Sindhoori Capital Investments was incorporated in 2000. In 2009, the company become part of Aditya Birla Money Group and diversified their operations into broking business.

Aditay Birla Money Ltd deals into equity and derivatives market through BSE and NSE and trades into currency market through MCX-SX. Company also provides commodity trading on MCX and NCDEX through its subsidiary company, Aditya Birla Commodities Broking Ltd. Aditya Birla Money has its own DP service and registered as a DP with NSDL and CDSL.

The other services of the company includes mutual funds, life insurance and general insurance products, property services, fixed deposits etc. Research services of the company include fundamental report, technical report, derivative report, and commodity report and portfolio analysis among others.

The company also offers distribution of structured products, mutual funds, company deposits, alternate investments, property service and wealth management service catering to HNI customers through Aditya Birla Money Mart Ltd. They also offers general and life insurance product through its subsidiary company.

Aditya Birla Money has PAN India presence with over 800 branches and franchisee network.

On customer service, Aditya Birla Money has taken their customers very lightly. They don't have centralized query resolution process; they want investors to visit local branch office first. They have provided request a call back feature, toll free number and few email id's but lacking behind with online support, online query resolution. They don't want to disclose their brokerage plans.

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Aditya Birla Money with closest competitors
Broker Aditya Birla Money Zerodha ICICIDirect Sharekhan ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Full Service Broker Discount Broker
Brokerage 0.03 to .30% Rs 20 0.05 to .55% 0.1 to 0.5% Rs 15
Account Type 2 in 1 2 in 1 3 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes
Rating
Please refer unique and accurate Aditya Birla Money Brokerage Calculator

Aditya Birla Money Brokerage Charges - 2017

Aditya Birla Money Brokerage plan is quite simple and competitive. The broker charges .30% for trading in equity cash, .03% for trading in Intraday and Future. Option trading can be done at Rs 50 per lot.

The equity delivery brokerage of .30% is significantly less expensive than all the big brokers, such as ICICIDirect, Sharekhan, HDFC Securities, etc.

For Intraday and future traders, the brokerage rate of .03% is very competitive that cannot be overlooked. Its the cheapest in the full service Broker Industry.

Option Trading @ Rs 50 per lot with Aditya Birla Money is justified because there are brokers in the Industry who charges even Rs 100 per lot.

To avail all this brokerage rates, you should have Demat account(compulsory) with ABML along with trading account. Currency Option and Future trading rates are between Rs 10-15 according to contracts.

  • Trading Account Opening Charges - Rs 750
  • Demat Account Opening Charges -Zero
  • Trading AMC - Nil
  • Demat AMC - Nil

Minimum Brokerage: The minimum brokerage charged by Aditya Birla Money is Rs 20 per Contract or 1 paisa per share whichever is higher subject to a maximum of 2.5% per share.

ABML claims to have competitive brokerage rates but they want you to approach them personally for any brokerage related queries. The Broker serves their clients personally as they have sub-brokers office available across the country. They don't want to disclose their brokerage online, they want to serve each customer as different as per their financial needs as well as their brokerage are negotiable. Calling or personally visiting them may help here.

  • Tele. Nos. 1-800-300-299999
  • E-mail : [email protected]
  • Website: http://www.adityabirlamoney.com/
For complete brokerage charges and trading plans detail please visit Aditya Birla Money Brokerage Charges.
Aditya Birla Money Brokerage Charges - I-Decide
Brokerage Plan I-Decide
Flat Fee
Equity Delivery 0.3%
Equity Intraday 0.03%
Equity Futures 0.03%
Equity Options Rs 50 per lot
Currency Futures 0.03%
Currency Options Rs 20 per lot
Commodity 0.03%

Account Opening with Aditya Birla Money

For online trading with Aditya Birla Money, investor has to open 2-in-1 account(Trading and Demat). Following are the ways to open an account with Aditya Birla Money:

  • Fill an online application form. Click here to fill the Aditya Birla Money contact form.
  • Website: http://www.adityabirlamoney.com/
  • Contact Phone Number/helpline: 1800 300 29999
  • Contact email: [email protected]
  • Registered Office: Aditya Birla Money, Indian Rayon Compound,Veraval, Gujarat 362266
  • Corporate Office: Aditya Birla Money,Ali Centre, No. 53, Greams Road,Chennai 600006

Contact Aditya Birla Money

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Aditya Birla Money Web, Mobile app and Desktop base trading platform - 2017

ADM offers terminal based, web based and mobile app based trading to its customers. Other then trading platform ADM is providing a Portfolio Tracker and online analytical for better decision making.

ABM Desktop App - ABM is using OMNESYS NEST Trader as their primary desktop trading terminal.

Key feature of NEST trading platform are:

  • Real-time market data and live price quotes of NSE, BSE, CDS, MCX and NCDEX
  • Live Alert - Receive live stock recommendations on your trading screen as pop-up alerts
  • Advanced Charting - Displays 21-day intraday charts, historical charts and over 50 indicators
  • Market Movers - Shows Value leaders, Volume Leaders, Top Stock Gainers and Losers
  • Option Chain - Option chains are the easiest form of presentation as the clients can understand how the strikes prices perform and they can compare between call option and put options of the same strike and different strikes as well in a single window.
  • Market Monitor - Portrays 52 week high/low, Day's high & day's low, Upper and Lower Circuit breakers
  • Online fund transfer - Pay in and Pay out
  • Access all account related information like Portfolio Tracker, Capital Gains, Statement of Accounts, DP Holdings and back office Report
  • And many more like
    • Basket Order Placement
    • Exercise Window
    • Trade Modify/Cancel
    • Options Calculator
    • Hourly Statistics
    • Heat Map
    • VWAP Calculator
    • TOP N Calculator

ABM Web Trade - "ABM Classic" is a power-packed online trading platform, which provides you with Live streaming quotes (Sensex movements) and research calls, and integrated fund transfer system along with multiple watch list facility.

Key feature of ABM classic:

  • Single login for Trading, Back-office & DP
  • Integrated Market Watch (A single platform for multiple exchanges BSE - Cash, and NSE - Cash & F&O, Commodity & Currency & MFSS)
  • Live streaming quotes,Predefined Market watch
  • Various order types- Normal, Basket, spread, Cover Order & After-market Orders
  • Integrated real time Portfolio Tracker
  • Hot functional keys similar to Brokers Terminal
  • Easy order entry for Equities and Derivatives
  • Simplified tracking of Orders, Trades and Positions
  • Online fund transfer facility from around 11 banks
  • Ability to set and receive alerts via E-Mail
  • Viewing of real-time positions, limits and holdings
  • Stock Market News and recommendations on the market watch screen
  • Comprehensive research reports
  • Completely customizable streaming Market Watch
  • Single-click 360 stock information
  • Tools & Calculators

Aditya Birla Money Mobile Invest pro- ABM's Mobile Invest pro is a premium trading application.

Key feature of ABM Invest pro:

  • Real-time Stock Quotes - Real time, streaming price quotes broadcast updates by the tick, with detailed information including 'Market Best Picture' for any company scrip.
  • Instant Buy/Sell - Never miss a trading opportunity, trade instantly on equity and derivatives of NSE & BSE
  • Convenience of Voice & Touch - Avail the added convenience of voice activated company search and quote search functionality
  • Alerts - Set and receive price & trade alerts and tap opportunities any time anywhere
  • Positions & Portfolio tracker - Monitor open positions and track of your investment portfolio with the built in linkages to your trade/ order book with modify & cancel options, Positions & Holdings portfolio
  • Premium Research - Get access to premium segmented research and advisory corner through Trade tracker & Calls chamber, ranging from Intraday, BTST, Momentum calls to fundamental picks and Future & Options strategies. Buy /Sell stocks at a single click
  • Account Summary - Account information module to view your personal information, communication details, bank, DP and exchanges enabled to trade

ABM Portfolio Tracker - Its one stop shop for your entire portfolio and below given key features:

  • Live tracking of portfolio performance
  • Buy and sell feature built-in with the module
  • Profit & loss, dividend report
  • transaction update and gain/loss report real time
  • Tax returns report
  • Holding view option with average cost for decision making
  • Single login with ABM classic

ABM Trade Metri(s)ks - This is one of the best analytics tool for making better trading decision. The reports benchmark your trade parameters against the best practices in the industry helping you make better trading decisions.

Key feature of ABM Trade Metri(s)ks:

  • Success Ratio - Gives an analysis of profit trades or loss trades for a selected period.
  • Average P&L per Trade - Calculates average P&L of trades by dividing the total trading P/L generated by the number of P/L trades.
  • Profit to Loss Ratio -Provides the result of average profits per trade against average losses per trade.
  • Average Trades per Margin brought in - Gives an insight into the trade margin utilisation.
  • Average Exposure Ratio - Shows the exposure/position against the margin available for the respective trade.
  • In-depth understanding of your trading patterns, Better trading decisions, Improved trading style, More scientific trading
For detail review of mobile app and download please visit Aditya Birla Money Mobile App.

Aditya Birla Money Membership Information

  1. Aditya Birla Money NSE Membership:
    • Capital Market (CM) - INB231347031
    • Future & Options (F&O) - INF231347031
    • Currency Derivatives (CDS) - INE231347031
  2. Aditya Birla Money BSE Membership:
    • Capital Market (CM) - INB011347037
    • Future & Options (F&O) - INF011347037
    • Derivatives - INE011347037
  3. Aditya Birla Money Depository:
    • Depository Participant : NSDL/CDSL : IN-DP-17-2015
  4. Aditya Birla Money Support Details:
    • url: http://www.adityabirlamoney.com
    • Toll Free Number/Contact Number : 1800 300 29999
    • Customer care Email:[email protected]
    • Grievances: [email protected]
    • Office Address:
      • Indian Rayon Compound,,Gujarat.
      • Veraval - 362 266,
      • Gujarat

Product and Services

3 in 1 Accounthelp
No
Multiple Plans help
No
Monthly Plan help
No
Yearly Plan help
No
Portfolio help
Yes
Charting help
Yes
Automated Trading help
No
AMO Order help
Yes
Allow GTC Order help
Yes
SMS Alerts help
Yes
Margin Trade Funding help
Yes
Combined Ledger for Equity and Commodityhelp
Yes
NRI Trading help
No

Offering of Investments

Equity Cash and F&O help
Yes
Currency F&O help
Yes
Commodity Trading help
Yes
Mutual Funds help
Yes
ETF help
Yes
IPO Investment help
Yes
Bonds Investment help
Yes
Debt Investment help
Yes
Banking Service help
No
Insurance Service help
Yes
SIP Investment help
Yes

Trading Platforms & Tools

Desktop Platform (Windows) help
Yes
Desktop Platform (Mac) help
No
Web Platform help
Yes
Stock Alerts Delivery - Email help
No
Stock Alerts Delivery - Text SMS help
No
Virtual Trading help
No
Watch-lists, streaming real-time quotes help
Yes
Mobile Trading help
Yes
Android Tablet App help
Yes
Android App help
Yes
iPhone App help
No
iPad App help
No
Mobile Trading Site help
Yes

Customer Service

Phone Support help
Yes
Toll Free Number help
Yes
Email Support help
Yes
Branch Offices help
Yes
Live Chat (Current Clients) help
No
24/7 Support help
No

Research and Market Reports

Daily Market Report help
Yes
Free Tips help
Yes
Quarterly Results help
Yes
New Alerts help
Yes
Mutual Funds Research help
Yes
Research Equity Reports help
Yes
ETF Research help
Yes

Final thought about Aditya Birla Money

Aditya Birla Money is a big name in share brokerage Industry with over 800+ branches and partners network, powerful online trading tools, Research based investment advice, portfolio manager and multiple investment options. ABM is best suited for newbies in the market who can get help from its branches in your neighborhood but only at the cost of paying high brokerage. The challenge ABM and all other full service brokers are facing with emerge of new discount brokers in market is inevitable and has to compete hard to stay in business.

If you like what you have read and want to choose Aditya Birla Money or any other broker, leave your contact information with us and we will guide you.

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Rs 899/Month,8999/Year for
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Rs 499/Month,4999/Year for
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