ICICIDirect Review - A Full Service Share Broker India 2018

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ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors,but delivers with a fantastic platform and innovative offering and strong customer service. With these attributes, the company earns its No. 1 overall ranking as best online broker in the industry.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

Why ICICIDirect?

  1. Largest Equity E-Broking House with 35 Lac customers
  2. Seamless, Secure and Integrated 3-in-1 trading account[Bank, Trading and Demat Account].
  3. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  4. Two brokerage Plans to choose from:Fixed brokerage plan(I-secure plan) and Variable brokerage plan(I-Saver Plan).
  5. Valid Till Cancel(VTC) - Its custome feature by ICICICirect, Set your trigger on order for Buy and Sell for a period of 45 days, No need to spend time on daily basis for limit orders.

  • 3-in-1 online trading account.
  • Rich research offering.
  • 24/7 customer service.
  • Easy-to-use website.
  • Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  • Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.


  • Minimum brokerage charges.
  • No commodity trading.
  • High brokerage.
  • Not a good fit for small and penny stock traders.
  • Charges for trading terminal usage.

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ICICIDirect Review - 2018

The iconic brand ICICI Direct,award winning online retail trading and investment platform from ICICI Securities, is one with which nearly every investor is familiar. The full-service broker was founded in year 2000, and as of now, ICICI Direct is home to a staggering 3 million in total clients.From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering.With ICICI Direct you have facitity to invest in Equity, Derivatives, Currency Futures, Mutual Funds along with other services like Fixed Deposits,Loans,Tax Services, New Pension Systems and Insurance.

TO facilitate the trade ICICI Direct has unique 3-in-1 account which integrates customer's saving, trading and demat accounts. Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers. ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open account,speak and understand their financial plans and goals.Through ICICIdirect.com, you can trade on NSE as well as BSE.

Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors. ICICIdirect Knowledge Programs provide you with an insight into a wide range of financial products like derivatives,shares,mutual funds,IPOs,small savings and insurance.

You can do cash trading,avail margin product,margin plus product and call & trade facility and can place market and limit order while using ICICI direct.

Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.

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ICICIDirect with closest competitors
Broker ICICIDirect Zerodha Sharekhan SAS Online ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Discount Broker Discount Broker
Brokerage 0.05 to .55% Rs 20 0.1 to 0.5% Rs 9 or 999 PM Rs 15
Account Type 3 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Monthly Plans No No No Yes Yes
Please refer unique and accurate ICICIDirect Brokerage Calculator

ICICIDirect Brokerage Charges - 2018

The full Service Broker,ICICI's brokerage plan is bit complex in nature.The broker offers two tier commission structure: flat rate percentage and variable percentage depending upon volume.

Seeing commission rates,ICICI Direct flat rate plan of .55% for equity delivery is high but almost in line when compared to its closest full service brokers with sharekhan offering .50%, Indiabulls securities at .30%, SBI Securities at .50%.

Intraday trade runs at .275% for flat rate and range from .375% for less than Rs 10 lakh to .125% for above Rs 5 crore for variable plan. It is highest in the Industry where Sharekhan,Reliance , HDFC Securities charges .10%, .05%, .10% for Intraday trade respectively.

For Equity Future, ICICIDirect is charging .05 to .03% which comes in average range from its competitors where Sharekhan(.1% - Higher),HDFC Securities(.05% - Average),Reliance Securities(.04% Lower),Geojit(0.03% Lower).

For Equity Options, ICICIDirect is charging Rs 95 to 35 which is falling in higher range bucket sharing space with other neighbor Full service brokers,where HDFC(Rs 100 Per lot)and Sharekhan(Rs 100 Per lot or 2.5% whichever is higher). Reliance Securities (Rs 70 Per Lot) and Ventura(RS 50 Per Lot) are on lower side in industry.

Currency Future - ICICIDirect is offering third lowest among full service brokers with Rs 25 Per contract which is lower side, where sharekhan is charging Rs30 which is slightly higher and Geojit is offering between 10 to 15 Rs as lowest.

Currency Option - ICICIDirect is offering .05 to .03% as average range, where sharekhan is charging .10% which is higher range and HDFC Securities is offering Rs 23/Per lot on lowest side.

Let's look at the plans in detail.

I-Secure Plan: This is a fixed brokerage plan irrespective of turnover volume best suited for casual traders.

  • Equity Delivery - .55% Flat
  • Equity Intraday - .275% Flat

I-Saver Plan: This is the plan with variable brokerages as per your trading volume. The brokerage will be high if trading volume is low and brokerage will be less if trading volume is high.So this plan works well if your trading volume is high.

  • Equity Delivery- .75% to .25% [depending on volume]
    • Less then Rs 10 Lakhs - 0.75%
    • Between Rs 10 lakhs to 25 Lakhs - 0.70%
    • Between Rs 25 lakhs to 50 Lakhs - 0.55%
    • Between Rs 50 lakhs to 1 Crore - 0.45%
    • Between Rs 1 Crore to 2 Crores - 0.35%
    • Between Rs 1 Crores to 5 Crores - 0.30%
    • Above Rs 5 Crores - 0.25%
  • Equity Intraday - .375% to .125% [Turnover on trading Per Calendar Quater]
    • Less then Rs 10 Lakhs - 0.375%
    • Between Rs 10 lakhs to 25 Lakhs - 0.350%
    • Between Rs 25 lakhs to 50 Lakhs - 0.275%
    • Between Rs 50 lakhs to 1 Crore - 0.225%
    • Between Rs 1 Crore to 2 Crores - 0.175%
    • Between Rs 1 Crores to 5 Crores - 0.150%
    • Above Rs 5 Crores - 0.125%
Equity Future,Equity Options,Currency Future & Currency Options rates are same in I-Secure and I-Saver plan, please refer below:
  • Equity Future & Currency Future - 0.05% to .03% [Turnover Per Month]
    • Less then Rs 5 Crores - 0.05%
    • Between Rs 5 Crores to 10 Lakhs - 0.040%
    • Between Rs 10 Crores to 20 Lakhs - 0.035%
    • Above Rs 20 Crores - 0.03%
  • Equity Future second leg of Intraday square off Rs 15.
  • Currency Future second leg of Intraday square off Rs 10
  • Equity Options - Flat Rs 95 to 35 Per contract lot.
  • Brokerage on second leg of Intraday square off- Rs 15
  • Currency Options - Flat Rs 25 to 10 Per lot
  • Brokerage on second leg of Intraday square off Rs 10.

Minimum brokerage charged by ICICIDIrect The minimum brokerage charges are Rs 35 or 2.5% whichever is lower for stocks valued more than Rs 10. For stocks valued upto Rs 10, the minimum brokerage would be 5 paisa per share.

For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.
ICICIDirect Brokerage Charges - 3-in-1 Account (I-Secure Plan)
Brokerage Plan 3-in-1 Account (I-Secure Plan)
Flat Fee NA
Equity Delivery 0.55%
Equity Intraday 0.05 - .03%
Equity Futures 0.05 - 0.03%
Equity Options Rs 95 - Rs 35 per lot
Currency Futures 0.05% - 0.03%
Currency Options Rs 25 - Rs 10 per lot
Commodity NA

Account Opening with ICICI Securities Pvt Ltd.

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:

Contact ICICIDirect

Are you a day trader?

ICICIDirect Web, Mobile app and Desktop base trading platform - 2018

ICICIdirect supports web based,terminal based trading and mobile app based trading.

ICICIdirect.com is a website based share trading site of ICICI Securities for convienent Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

Trade Racer, the power packed Trading platform of ICICIdirect, provides an investor with Live streaming quotes & Research Calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility.

ICICIdirect.com has I mobile trader app which allows you to trade in equity, future and option ,view latest quotes ,track your portfolio and market movement, get live research calls and place order.

ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer(SSL).

For detail review of mobile app and download please visit ICICIDirect Mobile App.

ICICIDirect Membership Information

  1. ICICIDirect NSE Membership:
    • Capital Market (CM) - INB230773037
    • Future & Options (F&O) - INF230773037
    • Currency Derivatives (CDS) - INE230773037
  2. ICICIDirect BSE Membership:
    • Capital Market (CM) - INB011286854
    • Future & Options (F&O) - INF010773035

Product and Services

3 in 1 Accounthelp
Multiple Plans help
Monthly Plan help
Yearly Plan help
Portfolio help
Charting help
Automated Trading help
AMO Order help
Allow GTC Order help
SMS Alerts help
Margin Trade Funding help
Combined Ledger for Equity and Commodityhelp
NRI Trading help

Offering of Investments

Equity Cash and F&O help
Currency F&O help
Commodity Trading help
Mutual Funds help
ETF help
IPO Investment help
Bonds Investment help
Debt Investment help
Banking Service help
Insurance Service help
SIP Investment help

Trading Platforms & Tools

Desktop Platform (Windows) help
Desktop Platform (Mac) help
Web Platform help
Stock Alerts Delivery - Email help
Stock Alerts Delivery - Text SMS help
Virtual Trading help
Watch-lists, streaming real-time quotes help
Mobile Trading help
Android Tablet App help
Android App help
iPhone App help
iPad App help
Mobile Trading Site help

Customer Service

Phone Support help
Toll Free Number help
Email Support help
Branch Offices help
Live Chat (Current Clients) help
24/7 Support help

Research and Market Reports

Daily Market Report help
Free Tips help
Quarterly Results help
New Alerts help
Mutual Funds Research help
Research Equity Reports help
ETF Research help

Final thought about ICICIDirect

Investors while with ICICI Direct are in safe hands as it is the well reputed name in India with their presence in banking sector, Life Insurance, General Insurance and capital market.

But in today's changing Brokerage Industry where flat rate brokers or discount brokers are emerging and with availability of high speed internet, increased use of computers and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

As far as the brokerage goes,it is a costly deal for casual inventor and day traders,coz they will fall either in higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from .75% to .25% and minimum brokerage charges ranges from Rs 35 or 2.5% with ICICI as compared to discount brokers like Zerodha,which is only Rs 20 or.01%, you may have to think twice before choosing a broker.

Request call back from ICICIDirect


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ICICI Securities Pvt Ltd. User Reviews

14. saravnan  Feb 2, 2018 12:28:25 PM IST Reply
Need contact number of Satyamangalam branch
13. AMIT SINGH  Jun 21, 2016 1:39:37 PM IST Reply
I want to open a demat account
13.1. Himanshi  Jan 3, 2018 5:45:24 PM IST
Contact no.?
12. narendra parihar  Dec 27, 2017 11:53:34 PM IST Reply
Very high brokerage charge. Intrday trader should not go for this..


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Very Poor
11. Ajay singh  Sep 4, 2017 9:11:30 PM IST Reply
Tradingbells is to be simple there is so many brokrage Company in the Market but Trading bells powerd by swastika investmart is diffrent they are Online discount brokers proving lot of benfit and advantages like Non cash limit , Loan against Share , Margin funding , Ipo funding and guideline , Free AMC < O Balance Account Opening And Zero brokrage for life time
10. Ankit  Sep 1, 2017 10:05:00 AM IST Reply
Brokerage very high, If your profit is 1500 then 1430 will be your brokerage. So, your take away money is 69. You must not trade in icici direct.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average
9. Umesh  Aug 10, 2017 3:07:45 PM IST Reply
Very worst brokerage charges, now onward I will not trade through this
8. Ahmed Samir  Aug 9, 2017 4:02:06 PM IST Reply
I `m Ahmed Samir from Egypt
iam so happy to talk to you
i have a small company in egypt and i hope to work in export the rock phosphate from Egypt.
I have good relations with the officials in phosphate export companies in Egypt(Phosphate Misr Co and Al-Nasr Mining Co - Wadico) and it is possible to agree on suitable prices. I do not want a big profit, but I want help in entering this field.

Can you help me in this field

Ahmed Samir
7. Rajender Kumar  May 30, 2017 5:41:34 PM IST Reply
I want to open a 3 in 1 account with you in Rewari branch please tell me immediatly
7.1. bibhuti bhushan patnaik  Jul 16, 2017 12:49:07 PM IST
Hello ,
Mr.Rajendra kumar
If you want to open 3 in 1 account then please mail me your photocopies of PAN card ,Aadhar Card , and icici bank account No.
6. Basant kumar yadav  May 26, 2017 12:12:26 AM IST Reply
I like it ,Trading platform traderacer is hang maximum time


Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Above Average
5. nitin bawaskar  Apr 4, 2017 12:23:52 PM IST Reply
Very very high brokerage. DP Charges are also very high.
Cant affordable now to trade in Icici demat account.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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