Posted on 7th Jun 2018
Till 2010, brokerage was one of the biggest part of equity, currency and commodity trading, which was directly effecting your profit and loss in trading market.
The main reason for higher brokerage by financial service providers is big expenses as well as personal services, like relationship manager, local branch office or sub brokers in your city where you can personally go and request for trading on terminals. You need not to worry about doing online transaction from your bank account to brokers account, you have flexibility to pay money by check to your local branch office or sub brokers. Personal relationship managers are trained staff from brokers who help you to manage your risk and give you advice to achieve your financial goals.
In Aug 2010, Zerodha came with the new brokerage concept in India, where everything was planned to operate from one location, all trading planned on personal laptop, desktop, using mobile app and call & trade facility with Max 20 Rs brokerage account.
In initial phase, concept from discount broker was not looking attractive, but in few months Zerodha was able to capture share broker market share, same time other competitors also started giving service which are 20 Rs or less brokerage account like Upstox (RKSV), SASOnline, TradeSmartOnline, TradePlus and so on.
20 Rs brokerage account with Zerodha, Upstox, SAMCO is an attractive deal if you are comfortable trading by your own. You should be comfortable to do online fund transfer, login in trading app and do trading by own when you are choosing discount brokers. Discount brokers don’t provide any research or tips, so you have to take your own calls.
If you are professional trader or active trader, who is already doing online trading and managing your portfolio by your own then discount brokers are the best brokerage account for you.
In case you are not use to doing trading with online process i.e not comfortable to do net banking, not comfortable to do online login to trading platform, then you need to use call and trade service from discount brokers which is paid service.
For new investors, In case require any guidance to setup your goal, then taking service from full service broker are more appropriate where you get professional guidance, research report, tips and all other help to jump start your investment.
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Discount brokerage business model is completely different, they believe in low expenses and high volume base business. As per SEBI’s guideline, broker is providing you service as an agent. He will get only brokerage as its commission or income. In case you have chosen Rs 20 brokerage Plan, in that case broker will get only Rs 20 per executed order as commission.
When we say Rs 20 brokerage that does not mean that you are going to pay only extra Rs 20 to complete your transaction. You have below given charges when you do one transaction in exchange-
Total Brokerage & Taxes = Brokerage + Transaction Charges + SEBI Turnover Charges + STT Charges + Stamp Duty + GST on Brokerage and Transaction Charges
SEBI Turnover Charges
So when you come to conclude your transaction, you are charges – brokerage, Transaction charges, STT, SEBI Charges, Stamp Duty and GST.
20 Rs Brokerage Account is an attractive offer, but great for active and professional traders. Still it will take time to reach to non techno users who are not comfortable with “do your own trading” concept. Zerodha, Upstox and Trading bells are providing similar brokerage plans, where SAMCO and Fyers are also providing competitive brokerage in same price range.
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