Last Updated - 2018-03-05
Rated 3/5 based on 11 customer reviews
Objective of Aditya Birla Sun Life AMC Limited is to offer long-term, fundamental, research based approach to investment. Through extensive and in-depth research, company's aim is to identify the companies/equity which have excellent growth potential and fundamentals. From investor's point of view, company ensure reasonable returns on their savings.
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Incorporated in 1994, Aditya Birla Sun Life Mutual Fund (formerly known as Birla Sun Life Mutual Fund ) is managed by Aditya Birla Sun Life Asset Management Limited (ABSLAMC). The AMC is a joint venture between Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc. Aditya Birla Sun Life Mutual Fund is the fourth largest Fund house in India by having total assets under management (AUM) of Rs. 2,252 billion for the quarter ended June 30, 2017 based on domestic average AUM as published by AMFI.
The Company's core business line is mutual funds including diversified and sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products, offshore funds; portfolio management, advisory and NRI services. Aditya Birla Sun Life AMC Limited has one of the largest team of research analysts in the industry striving to provide transparent, ethical and research-based investments and wealth management services.
Company have a network of around 150+ branch office across the country and AMC has appointed Computer Age Management Services Pvt. Ltd.(CAMS) to act as Registrar and Transfer Agents (“The Registrar”) to the Schemes. In such case, 225+ CAMS, Registrar & Transfer Agents to Birla Sun Life Mutual Fund will be the official point of acceptance for all online / electronic transactions.
In terms of Customer Care, their customer support is more technology focused. Company CEO has special focus towards customer support and process improvement. They have toll free no to call, email support and branch offices available in regular office hrs. Toll Free Number - 1800 270 7000, Customer Support Number +91-8976096036 for Portfolio Valuation via missed call. Other than this, company has online FAQ help, mobile and email alert facility.
|Year||Quater||FundValue (Rs Lakhs)||Difference from previous quater|
|2018||Q4 (Jan-Mar)||24669601.46||413533.46 (1.7 %)|
|2018||Q3 (Oct-Dec)||24256067.76||-1189007.24 (-4.67 %)|
|2018||Q2 (Jul-Sep)||25445075.13||494327.13 (1.98 %)|
|2018||Q1 (Apr-Jun)||24950748.3||171294.3 (0.69 %)|
|2017||Q4 (Jan-Mar)||24779454.09||640189.09 (2.65 %)|
|2017||Q3 (Oct-Dec)||24139265.09||1645417.09 (7.31 %)|
|2017||Q2 (Jul-Sep)||22493847.78||1893729.78 (9.19 %)|
|2017||Q1 (Apr-Jun)||20600117.74||1067006.74 (5.46 %)|
|2016||Q4 (Jan-Mar)||19533111.06||1424024.06 (7.86 %)|
|2016||Q3 (Oct-Dec)||18109087.05||1191753.05 (7.04 %)|
|2016||Q2 (Jul-Sep)||16917333.91||1979547.91 (13.25 %)|
|2016||Q1 (Apr-Jun)||14937786.41||1259275.41 (9.21 %)|
|2015||Q4 (Jan-Mar)||13678510.7||-5982.3 (-0.04 %)|
|2015||Q3 (Oct-Dec)||13684493.34||314614.34 (2.35 %)|
|2015||Q2 (Jul-Sep)||13369878.89||789808.89 (6.28 %)|
|2015||Q1 (Apr-Jun)||12580070.48||576903.48 (4.81 %)|
|2014||Q4 (Jan-Mar)||12003166.89||1182247.89 (10.93 %)|
|2014||Q3 (Oct-Dec)||10820918.84||551903.84 (5.37 %)|
|2014||Q2 (Jul-Sep)||10269015.04||405545.04 (4.11 %)|
|2014||Q1 (Apr-Jun)||9863469.89||949908.89 (10.66 %)|
|2013||Q4 (Jan-Mar)||8913560.91||404948.91 (4.76 %)|
|2013||Q3 (Oct-Dec)||8508612.35||774236.35 (10.01 %)|
|2013||Q2 (Jul-Sep)||7734375.92||-250194.08 (-3.13 %)|
|2013||Q1 (Apr-Jun)||7984570.27||7984570.27 ( %)|
AUM stands for assets under management or funds under management and is a measure how much money an asset management company (AMC) manages on behalf of clients. Value of AUM is calculated as sum of total holdings * most recent market price for each holding. Aditya Birla Sun Life Mutual Fund has been ranked number 4 in terms of AUM in Indian Mutual Fund market.
In Aditya Birla Sun Life AMC, funds are divided majorly in 4 category/solutions:
ABSLAMC Saving Solution is for safe and short term to medium term investment. Funds under this solution are Debt Funds. Debt funds invest in debt securities of different maturities where each security has a fixed maturity date and interest rate which makes debt mutual fund a lower risk investment compared to other mutual funds like equity funds. Income for debt funds arise due to interest income and capital appreciation of debt securities. Funds under this category are further divided into arbritage, credit opportunities, dynamic, liquid, income, short term, ultra short term. Two popular Funds in saving solutions are Aditya Birla Sun Life Dynamic Bond Fund and Aditya Birla Sun Life Cash Manager.
The objective of Aditya Birla Sun Life Debt Funds is to generate regular income/credit risk-free returns through investments in Debt/Money Market Instruments, Government Securities (G-Secs), Corporate Bonds and Treasury Bills. Debt funds manage their risk generally by investing in debt securities rated by reputed credit rating agencies. Income for debt funds arise due to interest income and capital appreciation of debt securities. Debt funds are liquid funds, you can withdraw you money online or offline, money will get deposit in your bank account on next business day.
Some of the popular funds in this category are Aditya Birla Sun Life Cash Plus, Aditya Birla Sun Life Savings Fund, Aditya Birla Sun Life Short Term Fund, Aditya Birla Sun Life Dynamic Bond Fund, Aditya Birla Sun Life Medium Term Plan, Aditya Birla Sun Life Floating Rate Fund, Aditya Birla Sun Life Cash Manager, Aditya Birla Sun Life Treasury Optimizer Fund, Aditya Birla Sun Life Floating Rate Fund and Aditya Birla Sun Life Short Term Opportunities Fund.
ABSLAMC Regular Income Solution is for regular income from investment. These schemes generally invest in bonds of reputed Indian companies and securities issued by GOI as safe investment to generate regular income and a small part is invested in equity to get high return. In this fund you opt for monthly income which is given in the form of dividends. These div are completely tax free in investors hands. Fund house has to pay dividend distribution tax of 28.325%.
The objective of Aditya Birla Sun Life Income Funds (ABSL Monthly Income) is to generate regular income risk-free returns through investments in Government Securities (G-Secs) and Corporate Bonds. Earning for Income funds arise due to interest income and capital appreciation of debt securities. Investor can get regular income in the form of monthly dividend option where, in addition to the growth of your invested amount, a portion of the same comes to you as monthly income which is given in the form of dividends. Income funds are liquid funds, you can withdraw you money online or offline, money will get deposit in your bank account on next business day.
Some of the popular funds in this category are Aditya Birla Sun Life MIP II - Wealth 25 and Aditya Birla Sun Life Monthly Income.
ABSLAMC Tax Planning Solution is for tax saving under section 80C. These schemes invest upto 80% in equity and 20% in debt funds. So, Tax Planning funds are mostly equity funds and for long term capital gain.
Aditya Birla Sun Life ELSS Funds - The Equity Linked Saving Scheme (ELSS) are diversified equity funds and primarily invests in equity market, with this you can get tax benefit under section 80 C of Income tax. Maximum limit is Rs 100000.Locking period in ELSS is 3 years which is lowest in comparison to any other tax saving investment. Return from ELSS "Profit/Capital Gain" is completely tax free as well as dividend earn from scheme are tax free.
Fund under this category is Aditya Birla Sun Life Tax Relief 96 - An Open Ended ELSS Scheme with a lock-in of 3 years from the date of allotment.
ABSLAMC Wealth Solution for long term future planning like kids higher education, marriage or buying a home etc. These schemes generally invest in equity, solution are available from aggressive to conservative approach, depend on risk taking ability.
Aditya Birla Sun Life Asset Management Limited is offering wide range of Equity Funds options. An equity fund is a mutual fund that invests primary in stocks. Equity mutual funds are principally categorized according to company size, the investment style of the holdings in the portfolio and geography. The ABSLMF offer wide range of equity oriented products which include - Diversified Equity Funds (Large/Mid/multi Cap/Hybrid Funds), Sector Funds (Banking, Pharma, Power & Media), Thematic & International (Retirement, Japan, US), Index Funds (Nifty, Sensex & Gold FoF), ETFs (Index, Sector, Thematic, Gold). For long term investors, It’s tax free investment, No capital gains tax (on withdraw) if you stay invested for a year as per current tax laws.
Some of the popular funds in this category are Aditya Birla Sun Life Frontline Equity Fund, Aditya Birla Sun Life Balanced 95 Fund, Aditya Birla Sun Life Equity Fund, Aditya Birla Sun Life Advantage Fund, Aditya Birla Sun Life Top 100 Fund, Aditya Birla Sun Life MNC Fund, Aditya Birla Sun Life Balanced Advantage fund, Aditya Birla Sun Life Midcap Fund, Aditya Birla Sun Life Pure Value Fund, Aditya Birla Sun Life Small And Midcap Fund, Aditya Birla Sun Life Banking and Financial Services Fund, Aditya Birla Sun Life Dividend Yield Plus, Aditya Birla Sun Life Index Fund, Aditya Birla Sun Life India Reforms Fund, Aditya Birla Sun Life New Millennium Fund.
Aditya Birla Sun Life AMC offer Mutual Funds for corporates. There are three funds to invest in out of which first two are liquid mutual funds and give safe and better return from bank interest. These funds help corporates to improve cash management, deploy surplus cash and optimize returns under 1 year duration. The three Funds are
Aditya Birla Sun Life Cash Plus - An open-ended liquid scheme to generate reasonable returns and anytime liquidity.
Aditya Birla Sun Life Saving Fund - An open-ended short term income scheme to generate higher post-tax returns by investing in debt and money market instruments.
Aditya Birla Sun Life Dynamic Bond Fund - An open-ended income scheme to generate income with capital growth over long-term.
Aditya Birla Sun Life AMC provides investment in Mutal Funds to NRIs. NRIs can invest in two categories of Funds- Saving Solution and Wealth Solution. In Saving Solution, range of Debt Mutual funds are available to invest. Debt funds are low to medium propensity for risk but provide high liquidity as well as regular income growth. Wealth Solutions are for long term investment. In wealth solution range of Equity Mutual funds are available to invest. Equity Funds are high risk but good for long term investment.
Fact sheet (Fundamental) is updated every month and publish on Aditya Birla Sun Life Mutual Fund site. This gives the monthly update on mutual fund performance and portfolio. The Fact Sheet include details about Fund Manager, Fund Size, NAV as of previous month, Volatility Measures, Expense Ratio, Load Structure, Mutual Fund Holding information, Industry Allocation, Dividend History and many more useful information. Aditya Birla Sun Life Mutual Funds Fact Sheets/Fundamental Monthly Reports from 2000 is available online, to download reports -click here
|AMC||Category||Number of Funds|
|Aditya Birla Sun Life Mutual Fund||Other ETFs||2|
|Aditya Birla Sun Life Mutual Fund||Liquid||2|
|Aditya Birla Sun Life Mutual Fund||Income||119|
|Aditya Birla Sun Life Mutual Fund||Growth||36|
|Aditya Birla Sun Life Mutual Fund||GOLD ETFs||1|
|Aditya Birla Sun Life Mutual Fund||Gilt||1|
|Aditya Birla Sun Life Mutual Fund||Fund of Funds - Overseas||2|
|Aditya Birla Sun Life Mutual Fund||Fund of Funds - Domestic||4|
|Aditya Birla Sun Life Mutual Fund||Floating Rate||1|
|Aditya Birla Sun Life Mutual Fund||ELSS||3|
|Aditya Birla Sun Life Mutual Fund||Debt Scheme - Overnight Fund||1|
|Aditya Birla Sun Life Mutual Fund||Balanced||2|
|Aditya Birla Sun Life Mutual Fund||Solution Oriented Scheme - R||1|
|Aditya Birla Sun Life Mutual Fund||Solution Oriented Scheme - C||1|
|Aditya Birla Sun Life Mutual Fund||Other Scheme - Other ETFs||1|
|Aditya Birla Sun Life Mutual Fund||Income||1|
|Aditya Birla Sun Life Mutual Fund||Debt Scheme - Overnight Fund||1|
Open account online https://mf.adityabirlacapital.com. You just need your PAN card to open account. Fund can be release via debit card with ATM PIN, net banking, NEFT, RTGS, Interbank Mobile Payment Service (IMPS) and One Time Bank Mandate. This option available 24X7 and investment and tracking of your fund is very easy.
Aditya Birla Sun Life Mutual fund investment can be done via mobile app also. This app is very simple , safe and providing all investment option for customers. Fund Transfer options available. Track your investment on your mobile. Mobile app is available both android and IOS version.
Aditya Birla Sun Life Mutual Fund IOS app - Download IOS App
Aditya Birla Sun Life Mutual Fund Android App: Download Android App
You can find local Branch Office or Advisor near your location. In this case you can get personal assistance.
Toll free number 1 800 270 7000 is available for online investment enquiry b/w 9 AM to 9 PM.
Paper based application forms are also available online and on branch offices for investment.
Buy Aditya Birla Sun Life Mutual Funds via BSE STAT Platform and MFSS Platform from NSE.
|Year||Folio Count||Folio Count difference from last year||Complaint Count||Complaint %|
|2017-2018||6049280||2091955 (52.86 %)||1771||0.03%|
|2016-2017||3957325||1029848 (35.18 %)||1831||0.05%|
|2015-2016||2927477||501398 (20.67 %)||1216||0.04%|
|2014-2015||2426079||406375 (20.12 %)||1117||0.05%|
|2013-2014||2019704||-135807 (-6.3 %)||6056||0.3%|
|2012-2013||2155511||-201289 (-8.54 %)||8865||0.41%|
|2011-2012||2356800||-70005 (-2.88 %)||10100||0.43%|
|2010-2011||2426805||2426805 ( %)||904||0.04%|
Aditya Birla Sun Life Mutual Fund - Active Customer/Folio Count and Complaints table give you company performance in term of growth and customer satisfaction in term of complaints count and complaints % with respective of total folio.
Aditya Birla Sun Life Mutual Funds is a well-known mutual fund house with wide rage of offerings for all type of investors. ABSL AMC is the 4rd largest (As of Oct 2017) mutual fund house in terms of total assets value. Offline Investment options like branch offices, CAMS Offices and advisors are more stronger than Online Investment options. Need to improve their email support, online chat and similar technical points. For those who are more in offline investment mode will find Aditya Birla Sun Life Mutual Fund to be a great fit.
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