Go Fashion IPO| Go Colors

IPO Status: Closed [17th Nov 2021 to 22nd Nov 2021]

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Go Fashion IPO Detail

Go Fashion (India) Limited, popular as Go Colors is coming up with an IPO of Rs. 125 Cr fresh issue and an offer for sale of 12,878,389 shares to hit the market soon to list on the BSE and NSE platform. The IPO opens for subscription from 17 Nov to 22 Nov 2021. The IPO price band is fixed at Rs. 655-690 and one can apply for the bid lot of 21 shares and its multiple. Stay updated with us to know more about the Go Fashion (Go Colors) IPO issue size, minimum order amount, business overview, company financials, live subscription, allotment status, and more.

Go Fashion IPO Details

IPO Issue Opening Date: 17th Nov 2021
IPO Issue Closing Date: 22nd Nov 2021
IPO Issue Price: ₹655-690
IPO Listing At: BSE, NSE
IPO Category: Mainline
IPO Issue Type: Book Built Issue IPO
IPO Issue Size: ₹1013.61 Cr
Offer for Sale: Upto 12,878,389 Shares
Fresh Issue: ₹150 Cr
Face Value: ₹10 Per Equity Share
IPO Discount: NA
Market Lot: 21 Shares
Min Retail Qty: 21 shares(1 lot)
Max Retail Qty: 273 shares(13 lots)
Promoter Holding Pre IPO: 57.47%
Promoter Holding Post IPO: 52.78%
Retail Quota: 18.18%
BSE Code: 543401

Go Fashion IPO Important Dates

In this section we have covered all important dates related to Go Fashion IPO. Dates are updated as they are announced. The most noted dates are IPO start date and IPO end date, which one should use to participate in IPO.

Go Fashion IPO important dates
IPO Activity Date
IPO Issue Open 17th Nov 2021
IPO Issue Close 22nd Nov 2021
Basis of Allotment Finalisation Date* 25th Nov 2021
Refunds Initiation* 26th Nov 2021
Credit of Shares to Demat Account* 29th Nov 2021
IPO Listing Date* 30th Nov 2021

* - Tentative Dates

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About Company - Go Fashion

Go Fashion or Go Colors is a popular women's bottom wear brand in India with an 8% market share in Fiscal 2020. The company is engaged in the development, designing, sourcing, marketing, and retailing of a range of female bottom wear products under the brand "Go Colors". It has positioned itself as a creator in the bottom wear segment by introducing diversified products i.e. churidars, leggings, dhotis, harem pants, Patiala, palazzos, culottes, pants, trousers, and jeggings across ethnic, western, fusion, athleisure, and denim.

As of Sept 2021, it has sold over 50 bottom wear styles in 120+ colors. It caters to the demand of all types of customers across varied income segments with its product prices ranging from Rs. 225 to Rs. 1599. The company has 459 Exclusive Brand Outlets (EBOs) including 12 kiosks across 23 states and union territories in India.

Incorporation Sector IPO Issue Size Website
2010 Other Apparels & Accessories ₹1013.61 Cr

Go Fashion IPO Objective

The company aims to utilize the net proceed towards the following purposes;

  1. To roll out 120 new EBOs.
  2. Funding working capital requirements.
  3. Meet general corporate purposes.

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Go Fashion IPO Live Subscription (NSE + BSE)

The table below is live update of IPO bidding details from NSE and BSE.

  • Qualified Institutional Buyers: 4,406,996 Shares
  • Non-Institutional Investors: 2,203,497 Shares
  • Retail Individual Investor: 1,468,998 Shares
IPO Bidding Live Updates from BSE + NSE
 # of Shares Offered4,406,996 (54.55%)2,203,497 (27.27%)1,468,998 (18.18%)8,079,491
117th Nov 2021 17:020.25x0.44x12.14x2.46x
218th Nov 2021 17:023.24x2.30x24.64x6.87x
320th Nov 2021 07:523.24x2.30x24.64x6.87x
422nd Nov 2021 19:03100.73x262.08x49.70x135.46x

Go Fashion Financials for past 3 Years

Past performance and financial results of Go Fashion.

Go Fashion financial
Go Fashion Financials (₹ in Cr) 30-Jun-2021 31-Mar-2021 31-Mar-2020 31-Mar-2019
Total Assets ₹530.65 ₹548.37 ₹519.19 ₹404.13
Total Income ₹40.29 ₹282.25 ₹396.84 ₹290.98
Net Profit/Loss ₹(19) ₹(3.54) ₹52.63 ₹30.94

Go Fashion IPO Strengths

  • Strong brand name in the women's bottom wears segment with a large market share.
  • Diversified range of bottom-wear products i.e. churidars, leggings, dhotis, pants, etc.
  • Multi-channel PAN-India distribution network with 459 EBOs across 118 cities in 23 states and UT.
  • Highly efficient and technology-driven supply chain management.
  • In-house expertise in product designing and development.

Go Fashion IPO Threats/Weaknesses

  • Impact of current ongoing COVID-19 pandemic on business operations and revenue.
  • All products are sold under the single brand name, "Go Colors".
  • Geographical concentration of EBOs in Southern and Western India.
  • The company has reported a financial loss of Rs. in Fiscal 2021.

Go Fashion IPO DRHP >>Document

Go Fashion IPO RHP >>Document

Go Fashion IPO Allotment Status >>Link

Company Address

Go Fashion (India) Limited
Sathak Center, 5th Floor, New No. 4, Old No. 144/2, Nungambakkam High Road
Chennai,Tamil Nadu-600 034
Phone: +91 44 4211 1777
Email: [email protected]

Go Fashion IPO Registrar

KFintech Private Limited
KFintech, Tower-B, Plot No 31 & 32,
Financial District, Nanakramguda, Gachibowli,
Hyderabad, Telangana India - 500 032.
Phone: 04067162222, 04079611000
Email: [email protected]

Go Fashion IPO Lead Manager

  1. ICICI Securities Limited
  2. JM Financial Consultants Private Limited
  3. DAM Capital Advisors Ltd (Formerly IDFC Securities Ltd)
Go Fashion IPO Important dates - Issue Open Date, close Date, IPO Listing Date. IPO Details - Offer Size, Issue Size, Type of IPO, Issue Price, Market Lot, BSE Cd, NSE Cd, IPO Listing date. What is the issue open date and close date for Go Fashion? Should I apply in Go Fashion IPO?

Last Updated on 2021-11-30T10:01:37+00:00


Zerodha allows to apply online in IPOs via their back office software "console". UPI payment mode is to be used to apply online through Zerodha. To purchase Go Fashion IPO with Zerodha, you must be Zerodha customer and have UPI payment setup. For more details please visit detailed article Step by Step Guide to apply Go Fashion IPO with Zerodha.

Alternate approch to apply in Go Fashion IPO is ASBA. You can use Zerodha DP information and apply online via ASBA with your prefered net banking user id.

Go Fashion IPO Review and Important Updates

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Apply in Go Fashion IPO online

To subscribe or apply in Go Fashion IPO, you can use the following methods:

Go Fashion IPO Applying ModeMethodDetails
Online Application3-in-1 Trading Account

If your broker is 3-in-1 service provider, you can apply in Go Fashion IPO directly with your brokers website. Example HDFC Securities, ICICI Direct, AxisDirect are 3-in-1 brokers provide you direct IPO investment.

Online Application2-in-1 Trading Account

Brokers like Zerodha, TradeSmart Online provides access to applying in Go Fashion IPO with their in-house developed platform. You need to apply in IPO via UPI payment method. You must have access of your UPI mandate to apply in IPO online.

Online ApplicationASBA

This is one of the most popular mode of applying in Go Fashion IPO. Most of the Syndicate Banks provide access to apply in Go Fashion IPO via ASBA process. You must have your net banking access, DP ID information to apply in Go Fashion IPO via ASBA. Bank like Axis, SBI allows you to apply maximum 5 application from one bank account. However, ICICI, HDFC bank have limit of one IPO ASBA application per account.

Offline ApplicationPhysical Form

You can apply in Go Fashion IPO via physical form, but not with ASBA. Physical Forms need to be filled using UPI mode of payment and need to approve the mandate of UPI with your registered phone number with your UPI provider. You can use BHIM app or banks mobile app who support UPI process like SBI, HSBC, Axis, ICICI, HDFC, Yes Bank, Citi Bank mobile app.

Go Fashion IPO Review and Important Updates

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Applying in Go Fashion IPO is very easy and quick process via ASBA. You can use your net banking user id and password to apply in IPO. In case you want to submit physical application, you can download Go Fashion IPO application online and submit to the nearest bank or to your broker. With new mandate from SEBI, all physical application need to use UPI mode of payment. In such case you have to setup UPI and provide your UPI information in physical application. Once your bank receives your application they will use UPI ID to block your money. You will get UPI mandate and need to approve the same to submit your application.

For more details on how to use UPI payment method to apply Go Fashion IPO, please refer article >> Link

Go Fashion IPO Review and Important Updates

Steps to download the online application form for Go Fashion IPO

  • Step1:Click here.
  • Step2: Click on “Bid-cum Application Form Download
  • Step3: Above Step will open an online form.
  • Step4: Enter your Name, PAN, DP Type, DP Information, UPI No, Bank information (Do not enter), Address, email, phone, Transaction Type - "ASBA".
  • Step5: Fill bid details - min 21 and max 273 shares (13 lots).
  • Step6: Now fill the character given in Box, read and agree on terms and conditions and click on the download button.
  • Step7: This will fill your application online and give you a pdf file.
  • Step8: Take a print of this document and go to your bank for UPI transactions.
  • Or

  • You can download “Blank Application Form Download” and fill all the required filed and submit to the nearest bank for UPI transaction.

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Go Fashion IPO is going to be list on 30-11-2021. NSE Code for Go Fashion is GOCOLORS . BSE Code for Go Fashion is 543401.

Other relevant questions:

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Go Fashion IPO Allotment Date is 25-11-2021.

Other relevant questions:

Go Fashion IPO share allotment date?Go Fashion IPO allotment date?


User Reviews

6. Vinay Jain Nov 12 2021 09:35:37 AM Reply
IPO OPEN Date : 17 NOV, 2021
IPO CLOSE Date : 22 NOV,2021
FV : 10/-
Price : 655/- TO 690/-
Market Lot : 21 Shares
App Amt : 14,490.00
Size : 1013.60 Cr
Retail : 10%
Retail Form : 69,952 LOTS
Listing At : BSE, NSE
Registrar : KFinTech
Allotment : 26-Nov-2021
Listing : 30-Nov-2021
5. Nahida Siddique Nov 11 2021 01:41:26 AM Reply
Go Fashion IPO expected listing gain.
4. Mohamedjuber Nov 11 2021 01:41:26 AM Reply
Please confirm Go Fashion IPO GMP (grey market premium) and kostak.
3. Raja Nov 11 2021 01:41:26 AM Reply
Go Fashion IPO good or bad.
2. Pradeep tewani  Nov 11 2021 01:41:26 AM Reply
Go Fashion IPO whether to invest or not.
1. PRABHA SHANKAR MISHRA Nov 11 2021 01:41:26 AM Reply
Go Fashion IPO - CRISIL Rating, Apply or not?.