Axis Direct Brokerage and Demat Account Review 2019

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Since its inception in 2005, Axis Securities Limited aims to become a leading player in the Retail Brokering Industry. The Broker is engaged in the business of marketing and selling of financial products of the Axis Bank Limited.

Axis Direct Brokerage and Demat Account Review - 2019

Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. The Broker has a membership in NSE, BSE, MCX-SX, and Depository Participant with CDSL. The mainstream business of the broker is to allow investing in Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. But the broker doesn’t offer services to trade in currency and commodity segment.

As the Broker is in collaboration with the Bank, they are the key partner for marketing of Axis Bank’s products offerings such as – Home Loans, Auto Loans, Personal Loans, Loan Against Property, Loan Against Shares and Loans for SME, Credit and Prepaid Cards.

AxisDirect is a brand under Axis Securities Limited to offer retail broking and investment services. Axis direct gives you facility of 3-in-1 Online Investment Account which is a perfect combination of Axis Bank Savings Account, Axis Direct Trading Account and Axis Direct Demat Account, all rolled into one.

ASL has a well-connected network of 75 branches across India. They have a demo center onsite to get an understanding of the various AxisDirect product offerings and online services. It is really helpful for first-time users. For easy customer care you can contact them through email, SMS, a visit to branches or using 'Write to us'. You get answers to your questions using 'Top FAQs' and 'Search FAQs' options.

AxisDirect provides institutional-quality research which is powered by the expertise of Enam. It also provides access to reports and consensus estimates from global research providers like Reuters, The Screener, and Recognia to help you make informed and wiser decisions. Axis direct also offers NRI Trading Account to Invest in Equities, Initial Public Offerings, gold ETFs, Mutual Funds and Futures & Options.

Axis Securities/ Axis Direct become first-ever bank-sponsored broking firm to start trading in commodities (MCX) from Aug 2018. September 2017, SEBI allowed brokers to operate both stock and commodity derivatives businesses under a single entity.

Why to choose Axis Direct as your stock broker?

  • Seamless 3 in 1 Account
  • NRI Investment solution
  • In-depth Research, multiple platforms
  • Learning and Education Center
  • Track and trade in real time with Swift Trade
  • Commodity trading facility available
  • 1 paisa per lot for same day square off option trading or Rs 10 per lot for carry f/w Options trade
Special Offer:

Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.

Simply leave your contact information with us and Axis Direct representatives will contact you.


Seamless trade through 3 in 1 account, commodity trading, quality research, intutitive and powerful trading tools, robust trading platforms.


pay for software usage.

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What are the Investments Options available with Axis Direct?

Axis Direct - Equity Cash and F&O
Axis Direct - Currency F&O
Axis Direct - Commodity Trading
Axis Direct - Mutual Funds
Axis Direct - ETF
Axis Direct - Online IPO
Axis Direct - Bonds Investment
Axis Direct - Debt Investment
Axis Direct - Banking Service
Axis Direct - Insurance Service
Axis Direct - MF SIP Investment

How is Axis Direct with closest competitors?

Here we are comparing Axis Direct with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Axis Direct ICICIDirect Sharekhan Zerodha ProStocks
Service Type Full Service Broker Full Service Broker Full Service Broker Discount Broker Discount Broker
Brokerage 0.05% to 0.5% 0.05 to .55% 0.1 to 0.5% Rs 20 Rs 15
Account Type 3 in 1 3 in 1 2 in 1 2 in 1 2 in 1
Monthly Plans No No No No Yes

Please refer unique and accurate Axis Direct Brokerage Calculator

Axis Direct Brokerage Plans Review - 2019

Brokerage and Commission Rated 3.5/5

    Axis Direct has three plan to offer to its clients for online trading, company offer many different plans. Please find below the list of plans and there details.

    AxisDirect [email protected] plan

    AxisDirect [email protected] plan allow you to trade in Equity Intraday, Equity Delivery, Equity Futures and Equity Options in Maximum of Rs 20 per executed order. For exiting Axis Bank customers o Average Quarterly balance of Rs 75,000 need to be maintain. For Non Axis Bank Customers - Plan maintenance charge Rs 250 PM need to be paid. Minimum one trade per quater is required in this plan.

    • Equity Delivery – 2.5% or Rs 20 whichever is the minimum
    • Equity Intraday – 2.5% or Rs 20 whichever is the minimum
    • Equity Futures – Rs 20 Per executed Order
    • Equity Options – 2.5% or Rs 20 whichever is the minimum
    • Currency Futures – 0.03%
    • Currency Options – Rs 20 per lot
    • Commodity Futures – 0.03%
    • Options – Rs 50 Per lot

    This plan has many terms and condition, so please read our detail article on [email protected] Plan.

    Fixed Plan

      Fixed Plan Brokerage is simple and easy to understand. Axis Direct is right in line with its closest full-service competitors.

    • Its .50% for equity trades is slightly less expensive than ICICI (.55%) while same as Kotak Securities, HDFC and SBI Securities (.50%).
    • Intraday is cheaper at .05% than ICICI (.275%) HDFC (.10%) and same as Kotak, Reliance and Religare.
    • Future trade at .05% is also average in industry.
    • Option Trade at Rs 10 per lot is very chep with Axis direct.
    • Account opening charges for fixed plan is Rs 999 with free 20 Call and Trade and Rs 20 from 21st call.

    Investment Plus Plan

    • In this plan you gat complimantory delivery turnover of Rs 3,00,000 for 6 month and there after .50% delivery brokerage.
    • Intraday is cheaper at .05%.
    • Future trade at .05% is also average in industry.
    • Option Trade at Rs 10 per lot.
    • Account opening charges for Investment Plus Plan is free first month free call and trade service. After first month first 20 call free PM and Rs 20 from 21st call

    Now or Never Plan

    • In this plan you gat complimantory delivery turnover of Rs 12,00,000 for 1 year and there after .25% delivery brokerage.
    • Intraday is cheaper at .03%.
    • Future trade at .03% is also average in industry.
    • Option Trade at Rs 10 per lot.
    • Account opening charges for Now or Never Plan is free with Free DirectTrade desktop trading platform which cost Rs 2999 for 3 months.

    Special Plan:Equity Options Trades

    • Zero Rs Option Trading - 1 paisa per lot options trading if square off on same day, Rs 10 per lot when carry f/w options trade.
      • Special Plan:Commodities Trades

        • Axis Direct Futures Commodities Charges - .03 or 3 paisa and Options Commodities Charges - Rs 50 Per Lot.
        • Trading Account Opening Charges including Saving Account, Trading Account and Demat Account : Rs 999
        • Trading Annual maintenance charges (AMC): Rs 0
        • Demat Account Opening Charges (One Time): Rs 0
        • Demat Account Annual Maintenance Charges (AMC): Rs 750 + GST (Rs 0 for 1st year- for Axis Bank Customer, Rs 350 for First Year for Non Axis Bank Customer)

Axis Direct Brokerage Charges - Fixed Brokerage Plan (Percentage Based)

Brokerage Plan Fixed Brokerage Plan (Percentage Based)
Flat Fee NA
Equity Delivery 0.5% or 50 paisa
Equity Intraday 0.05% or 5 paisa
Equity Futures 0.05% or 5 paisa
Equity Options Rs 10 Per Lot
Currency Futures 0.05% or 5 paisa
Currency Options Rs 20 Per Lot
Commodity Futures - .03 or 3 paisa, Options - Rs 50 Per Lot

For complete brokerage charges and trading plans detail please visit Axis Direct Brokerage Charges.

What are the various Product and Services offered by Axis Direct?

Product & Services Rated 4/5
Axis Direct - 3 in 1 Account
Axis Direct - Multiple Plans
Axis Direct - Monthly Plan
Axis Direct - Yearly Plan
Axis Direct - Portfolio
Axis Direct - Charting
Axis Direct - Automated Trading
Axis Direct - AMO Order
Axis Direct - Allow GTC Order
Axis Direct - SMS Alerts
Axis Direct - Margin Trade Funding
Combined Ledger for Equity and Commodity
Axis Direct - NRI Trading

Contact Axis Direct


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What are the Customer Support options availabel with Axis Direct?

Customer Support Rated 3.5/5
Axis Direct - Phone Support
Axis Direct - Toll Free Number
Axis Direct - Email Support
Axis Direct - Branch Offices
Axis Direct - Live Chat
Axis Direct - 24/7 Support

What are the trading platform offered by Axis Direct?

Trading Platforms Rated 3.5/5

    AxisDirect offers tools like Customized Screener, Technical Charting, Intelligent Alert Engine, Watch-list, Stock Comparator to enpower you to identify investment opportunities suited to your needs.

    Axisdirect offers terminal based, web based and mobile app based trading platform to its clients. But there is software usage charges that client has to bear to use DirectTrade and SwiftTrade Platforms.

    DIRECTTrade:This is lightening fast trading EXE based installable application that can be downloaded and installed on your computer. This is a fully functional trading terminal with features like fast execution of orders with real time monitoring, live streaming quotes, auto refreshing, multiple market watch, single platform, advance charting etc.

    This software can be used by paying Rs 2999 yearly or Rs 1599 half yearly., you will find 'T' buttons. These are called One-click Trade buttons to help you place quick orders from just about any part of the website. The Trade Passport feature available on provides a detachable floating order panel that always stays above all other webpages. This allows you to place a trade no matter which website you are browsing.

    Swift trade:This light-weight trading platform offers functionality of trading terminal in a web browser. Real time quotes, multiple watch-lists, quick access to research reports, faster order executions and access to live intraday trading calls are few of the features of Swift Trade.

    This software can be used by paying Rs 299 quarterly.

    Axis Direct Mobile App :Axis Direct Mobile App gives you precision to trade smartly on phone with real time streaming quotes, multiple watch-list, intra-day chart and many more.

    AxisDirect Lite:This is a lighter trading platform that can be used at a slower internet connection and can be accessed through mobile phone also. Especially good for people on the move.

    For detail review of mobile app and download please visit Axis Direct Trading Platform Review.

What are the Trading Platforms & Tools Options available with Axis Direct?

Axis Direct - Desktop Platform (Windows)
Axis Direct - Desktop Platform (Mac)
Axis Direct - Web Platform
Axis Direct - Stock Alerts via Email
Axis Direct - Stock Alerts via SMS
Axis Direct - Virtual Trading
Axis Direct - Watch-lists, streaming real-time quotes
Axis Direct - Mobile App
Axis Direct - Android Tablet App
Axis Direct - Android App
Axis Direct - iPhone App
Axis Direct - iPad App
Axis Direct - Mobile Trading Site

Axis Direct Membership Information

  1. Axis Securities Limited NSE Membership:
    • Capital Market (CM) - INB231481632
    • Future & Options (F&O) - INF231481632
    • Currency Derivatives (CDS) - INE231481632
  2. Axis Securities Limited BSE Membership:
    • Capital Market (CM) - INB011481638
    • Derivatives - INF011481638
  3. Axis Securities Limited MCX Membership:
    • MCX-SX : INB261481635
  4. Axis Securities Limited Depository:
    • Depository Participant : CDSL-IN-DP-CDSL-693-2013
  5. Axis Securities Limited Support Details:
    • Toll Free Number : Resident Indian 1800-210-0808/022-61480808
    • Customer care Email:[email protected] (Resident India)
    • Email for NRI :[email protected]
    • Grievances: [email protected]
    • Office Address:
      • Unit No. 2,Phoenix Market City, 15,
      • LBS Road,
      • Near Kamani Junction,
      • Kurla (West),
      • Mumbai- 400 070

Final thought about Axis Direct

Axis Direct is a platform by Axis Bank to promote all their products and offer trading in equity and Derivative segment mainly. The Broker has a little bit of everything from research reports, to education to trading tools and platforms. The Broker is backed up by the Bank which is also a plus and Broker also offer NRI Services. So overall a one stop solution for all your trading needs but at a cost higher than Discount Brokers.

If you like what you have read and want to open an trading and demat account with Axis Direct, leave your contact information with us and we will guide you.

Compare Axis Direct

Find out how Axis Direct stacks up against other brokers

Axis Direct User Reviews

6. MV JANARDHANAN  Oct 12, 2018 7:05:57 PM IST Reply
6.1. CA Sachin jain  Oct 13, 2018 10:17:00 AM IST
No, Axis direct is an online brokerage service of Axis Bank, but they are not discount broker.
5. g bharat  Jan 23, 2018 3:29:19 PM IST Reply
U guys charge heavily for brokerage charges and very worst with service compared to others


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
5.1. Munira Diwan  Mar 25, 2018 6:10:50 PM IST
u r right
4. MD AMIN  Feb 9, 2018 7:12:33 PM IST Reply
Your trading platform is very nice, but the brokerage is on the high side. The brokerage is too high .
3. Rahul Kumar Pandey  Oct 6, 2017 10:40:53 AM IST Reply
Worst experience ever by using axis direct if you want unnecessary loss then you choose Axis direct


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
2. Prakash  Sep 30, 2017 7:18:42 PM IST Reply
I like trading platform


Brokerage - Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
1. Bharat marathe  Apr 26, 2017 2:13:15 PM IST Reply
1) Very bad service 2 ) high dp charges 3) mobile app is worst 4) you cant trade intraday so you have to hold so that they get their charges they don''t care whether the investor face the loss. Very bad experience.


Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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