Which is better Upstox vs Zerodha?

This is a very difficult question to answer which is better Upstox vs Zerodha.  Upstox and Zerodha both are discount brokers and have started their journey almost the same time. Both have built a strong reputation in India Share Market.

In Terms of customer count, Zerodha is more aggressive in customer acquisition with its branch/partner network.  Due to partner model Zerodha has grown significantly, where   Upstox – RKSV started partner network very late.

In terms of the trading platform, both brokers have the best trading platform in India with Trading Terminal, Web-Based and Mobile App (Android and iOS). Sometimes customer faced issue in network connectivity with Zerodha, but no issue has been observed with Upstox.  In terms of usability, security, and features, both the application are the most advanced.

Compare Upstox vs Zerodha on Mobile App.

In Terms of Customer Service, Zerodha has an upper hand with online help modules and education platform. Upstox also has strong customer support but still missing in terms of technology and online support model.

On the trading plan, both the brokers have similar brokerage plans, Zerodha, and Upstox both giving free delivery trading and Max Rs 20 for all other trades. Both are charging Rs 20 for Call & Trade charges, and Rs 20 for trades square off by RMS team.  Both brokers are giving Bracket Order and Cover Order options for Intraday and derivatives trade and giving High Margin/Leverage.  Both the brokers have come under low brokerage and high exposure category. Upstox also has Priority Plan for Trader who is looking for Higher Exposure in Cash Segment. Initially days, Upstox started an unlimited trading plan or Monthly Trading plan, but now the company doesn’t offer this plan.

Compare Upstox vs Zerodha Margin.

On Products and Service, Zerodha has done tie up with various 3^rd part companies and offering an integrated product with Zerodha Kite like Sentinel, Sensibull, Connect API, Smallcase, Streak, StockReports+. Upstox have FoxTrader, Dartstocks, Bridge for AmiBroker and many more.

Zerodha Mutual Fund investment platform is Coin, where Upstox calls this as Upstox MF. Zerodha offers Direct Mutual Fund, where Upstox offer only Regular Plan. This is a major difference area where if you are a Mutual Fund Investor, then Zerodha is better for you as Direct Mutual Fund Plans will give you 1 to 2% extra annual return, so in long term (Approx 10 years of horizon) this can be from 10 to 15% higher compare to regular plan.

Is Upstox better than Zerodha? 

In Summary, for Trading – We don’t see any major difference in Zerodha vs Upstox, both are almost equal. Only in case you need to invest in Mutual Funds, you need to consider the above-given points.

Please refer the point to point compare Upstox with Zerodha or Upstox and Zerodha compare page with approx 100+ comparison matrix.