ICICIDirect Review - A Full Service Share Broker India 2018


Last Updated - 2018-02-23

Rated 4/5 based on 79 customer reviews

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Overall

ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors,but delivers with a fantastic platform and innovative offering and strong customer service. With these attributes, the company earns its No. 1 overall ranking as best online broker in the industry.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service

Why ICICIDirect?

  1. Largest Equity E-Broking House with 35 Lac customers
  2. Seamless, Secure and Integrated 3-in-1 trading account[Bank, Trading and Demat Account].
  3. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  4. Two brokerage Plans to choose from:Fixed brokerage plan(I-secure plan) and Variable brokerage plan(I-Saver Plan).
  5. Valid Till Cancel(VTC) - Its custome feature by ICICICirect, Set your trigger on order for Buy and Sell for a period of 45 days, No need to spend time on daily basis for limit orders.
LikesLikes

  • 3-in-1 online trading account.
  • Rich research offering.
  • 24/7 customer service.
  • Easy-to-use website.
  • Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  • Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.

DislikesDislikes

  • Minimum brokerage charges.
  • No commodity trading.
  • High brokerage.
  • Not a good fit for small and penny stock traders.
  • Charges for trading terminal usage.

Exclusive OfferExclusive Offer

ICICIDirect - Get Exclusive Offer



ICICIDirect Review - 2018

    The iconic brand ICICI Direct,award winning online retail trading and investment platform from ICICI Securities, is one with which nearly every investor is familiar. The full-service broker was founded in year 2000, and as of now, ICICI Direct is home to a staggering 3 million in total clients.From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering.With ICICI Direct you have facitity to invest in Equity, Derivatives, Currency Futures, Mutual Funds along with other services like Fixed Deposits,Loans,Tax Services, New Pension Systems and Insurance.

    TO facilitate the trade ICICI Direct has unique 3-in-1 account which integrates customer's saving, trading and demat accounts. Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers. ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open account,speak and understand their financial plans and goals.Through ICICIdirect.com, you can trade on NSE as well as BSE.

    Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors. ICICIdirect Knowledge Programs provide you with an insight into a wide range of financial products like derivatives,shares,mutual funds,IPOs,small savings and insurance.

    You can do cash trading,avail margin product,margin plus product and call & trade facility and can place market and limit order while using ICICI direct.

    Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.

ICICIDirect with closest competitors
Broker ICICIDirect Zerodha Sharekhan SAS Online ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Discount Broker Discount Broker
Brokerage 0.05 to .55% Rs 20 0.1 to 0.5% Rs 9 or 999 PM Rs 15
Account Type 3 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Monthly Plans No No No Yes Yes
Rating
Please refer unique and accurate ICICIDirect Brokerage Calculator

ICICIDirect Brokerage Charges - 2018

    The full Service Broker,ICICI's brokerage plan is bit complex in nature.The broker offers two tier commission structure: flat rate percentage and variable percentage depending upon volume.

    Seeing commission rates,ICICI Direct flat rate plan of .55% for equity delivery is high but almost in line when compared to its closest full service brokers with sharekhan offering .50%, Indiabulls securities at .30%, SBI Securities at .50%.

    Intraday trade runs at .275% for flat rate and range from .375% for less than Rs 10 lakh to .125% for above Rs 5 crore for variable plan. It is highest in the Industry where Sharekhan,Reliance , HDFC Securities charges .10%, .05%, .10% for Intraday trade respectively.

    For Equity Future, ICICIDirect is charging .05 to .03% which comes in average range from its competitors where Sharekhan(.1% - Higher),HDFC Securities(.05% - Average),Reliance Securities(.04% Lower),Geojit(0.03% Lower).

    For Equity Options, ICICIDirect is charging Rs 95 to 35 which is falling in higher range bucket sharing space with other neighbor Full service brokers,where HDFC(Rs 100 Per lot)and Sharekhan(Rs 100 Per lot or 2.5% whichever is higher). Reliance Securities (Rs 70 Per Lot) and Ventura(RS 50 Per Lot) are on lower side in industry.

    Currency Future - ICICIDirect is offering third lowest among full service brokers with Rs 25 Per contract which is lower side, where sharekhan is charging Rs30 which is slightly higher and Geojit is offering between 10 to 15 Rs as lowest.

    Currency Option - ICICIDirect is offering .05 to .03% as average range, where sharekhan is charging .10% which is higher range and HDFC Securities is offering Rs 23/Per lot on lowest side.

    Let's look at the plans in detail.

    I-Secure Plan: This is a fixed brokerage plan irrespective of turnover volume best suited for casual traders.

    • Equity Delivery - .55% Flat
    • Equity Intraday - .275% Flat

    I-Saver Plan: This is the plan with variable brokerages as per your trading volume. The brokerage will be high if trading volume is low and brokerage will be less if trading volume is high.So this plan works well if your trading volume is high.

    • Equity Delivery- .75% to .25% [depending on volume]
      • Less then Rs 10 Lakhs - 0.75%
      • Between Rs 10 lakhs to 25 Lakhs - 0.70%
      • Between Rs 25 lakhs to 50 Lakhs - 0.55%
      • Between Rs 50 lakhs to 1 Crore - 0.45%
      • Between Rs 1 Crore to 2 Crores - 0.35%
      • Between Rs 1 Crores to 5 Crores - 0.30%
      • Above Rs 5 Crores - 0.25%
    • Equity Intraday - .375% to .125% [Turnover on trading Per Calendar Quater]
      • Less then Rs 10 Lakhs - 0.375%
      • Between Rs 10 lakhs to 25 Lakhs - 0.350%
      • Between Rs 25 lakhs to 50 Lakhs - 0.275%
      • Between Rs 50 lakhs to 1 Crore - 0.225%
      • Between Rs 1 Crore to 2 Crores - 0.175%
      • Between Rs 1 Crores to 5 Crores - 0.150%
      • Above Rs 5 Crores - 0.125%
    Equity Future,Equity Options,Currency Future & Currency Options rates are same in I-Secure and I-Saver plan, please refer below:
    • Equity Future & Currency Future - 0.05% to .03% [Turnover Per Month]
      • Less then Rs 5 Crores - 0.05%
      • Between Rs 5 Crores to 10 Lakhs - 0.040%
      • Between Rs 10 Crores to 20 Lakhs - 0.035%
      • Above Rs 20 Crores - 0.03%
    • Equity Future second leg of Intraday square off Rs 15.
    • Currency Future second leg of Intraday square off Rs 10
    • Equity Options - Flat Rs 95 to 35 Per contract lot.
    • Brokerage on second leg of Intraday square off- Rs 15
    • Currency Options - Flat Rs 25 to 10 Per lot
    • Brokerage on second leg of Intraday square off Rs 10.

    Minimum brokerage charged by ICICIDIrect The minimum brokerage charges are Rs 35 or 2.5% whichever is lower for stocks valued more than Rs 10. For stocks valued upto Rs 10, the minimum brokerage would be 5 paisa per share.

    For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.

    Latest information on ICICIDirect account opening, ICICIDirect account, ICICIDirect brokerage charges, ICICIDirect brokerage fees, ICICIDirect account opening charges, ICICIDirect account opening fee, ICICIDirect brokerage plans, ICICIDirect charges, ICICIDirect fees, ICICIDirect free account, ICICIDirect new account opening, ICICIDirect new account, ICICIDirect nri account, ICICIDirect open account, ICICIDirect offer, ICICIDirect registration, ICICIDirect register, ICICIDirect trading charges and ICICIDirect account closure.

ICICIDirect Brokerage Charges - 3-in-1 Account (I-Secure Plan)
Brokerage Plan 3-in-1 Account (I-Secure Plan)
Flat Fee NA
Equity Delivery 0.55% or 55 paisa
Equity Intraday 0.03% or 3 paisa
Equity Futures 0.05% or 5 paisa
Equity Options Rs 95 Per Lot
Currency Futures 0.05% or 5 paisa
Currency Options Rs 25 Per Lot
Commodity NA


Account Opening with ICICI Securities Pvt Ltd.

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:


ICICIDirect Web, Mobile app and Desktop base trading platform - 2018

    ICICIdirect supports web based,terminal based trading and mobile app based trading.

    ICICIdirect.com is a website based share trading site of ICICI Securities for convienent Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

    Trade Racer, the power packed Trading platform of ICICIdirect, provides an investor with Live streaming quotes & Research Calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility.

    ICICIdirect.com has I mobile trader app which allows you to trade in equity, future and option ,view latest quotes ,track your portfolio and market movement, get live research calls and place order.

    ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer(SSL).

    For detail review of mobile app and download please visit ICICIDirect Mobile App.

    Information about ICICIDirect app, ICICIDirect app download,ICICIDirect account login, ICICIDirect back office, ICICIDirect demat account login, ICICIDirect desktop app, ICICIDirect exe download, ICICIDirect demo, ICICIDirect mobile app download,ICICIDirect mobile app review, ICICIDirect official website, ICICIDirect software download, ICICIDirect trading platform, ICICIDirect trading terminal, ICICIDirect trading app and ICICIDirect web trading login.


ICICIDirect Membership Information

  1. ICICIDirect NSE Membership:
    • Capital Market (CM) - INB230773037
    • Future & Options (F&O) - INF230773037
    • Currency Derivatives (CDS) - INE230773037
  2. ICICIDirect BSE Membership:
    • Capital Market (CM) - INB011286854
    • Future & Options (F&O) - INF010773035

ICICIDirect Product and Services

ICICIDirect - 3 in 1 Account help
Yes
ICICIDirect - Multiple Plans help
Yes
ICICIDirect - Monthly Plan help
No
ICICIDirect - Yearly Plan help
No
ICICIDirect - Portfolio help
Yes
ICICIDirect - Charting help
Yes
ICICIDirect - Automated Trading help
No
ICICIDirect - AMO Order help
Yes
ICICIDirect - Allow GTC Order help
Yes
ICICIDirect - SMS Alerts help
Yes
ICICIDirect - Margin Trade Funding help
Yes
Combined Ledger for Equity and Commodityhelp
No
ICICIDirect - NRI Trading help
Yes

ICICIDirect Offering of Investments

ICICIDirect - Equity Cash and F&O help
Yes
ICICIDirect - Currency F&O help
Yes
ICICIDirect - Commodity Trading help
No
ICICIDirect - Mutual Funds help
Yes
ICICIDirect - ETF help
Yes
ICICIDirect - Online IPO help
Yes
ICICIDirect - Bonds Investment help
Yes
ICICIDirect - Debt Investment help
Yes
ICICIDirect - Banking Service help
Yes
ICICIDirect - Insurance Service help
Yes
ICICIDirect - MF SIP Investment help
Yes

ICICIDirect Trading Platforms & Tools

ICICIDirect - Desktop Platform (Windows) help
Yes
ICICIDirect - Desktop Platform (Mac) help
Yes
ICICIDirect - Web Platform help
Yes
ICICIDirect - Stock Alerts via Email help
No
ICICIDirect - Stock Alerts via SMS help
Yes
ICICIDirect - Virtual Trading help
No
ICICIDirect - Watch-lists, streaming real-time quotes help
Yes
ICICIDirect - Mobile App help
Yes
ICICIDirect - Android Tablet App help
Yes
ICICIDirect - Android App help
Yes
ICICIDirect - iPhone App help
Yes
ICICIDirect - iPad App help
Yes
ICICIDirect - Mobile Trading Site help
Yes

ICICIDirect Customer Service

ICICIDirect - Phone Support help
Yes
ICICIDirect - Toll Free Number help
No
ICICIDirect - Email Support help
Yes
ICICIDirect - Branch Offices help
Yes
ICICIDirect - Live Chat help
No
ICICIDirect - 24/7 Support help
No

ICICIDirect Research and Market Reports

ICICIDirect - Daily Market Report help
Yes
ICICIDirect - Free Tips help
Yes
ICICIDirect - Quarterly Results help
Yes
ICICIDirect - New Alerts help
Yes
ICICIDirect - Mutual Funds Research help
Yes
ICICIDirect - Research Equity Reports help
Yes
ICICIDirect - ETF Research help
Yes

Final thought about ICICIDirect

Investors while with ICICI Direct are in safe hands as it is the well reputed name in India with their presence in banking sector, Life Insurance, General Insurance and capital market.

But in today's changing Brokerage Industry where flat rate brokers or discount brokers are emerging and with availability of high speed internet, increased use of computers and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

As far as the brokerage goes,it is a costly deal for casual inventor and day traders,coz they will fall either in higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from .75% to .25% and minimum brokerage charges ranges from Rs 35 or 2.5% with ICICI as compared to discount brokers like Zerodha,which is only Rs 20 or.01%, you may have to think twice before choosing a broker.

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ICICI Securities Pvt Ltd. User Reviews

avatar
20. Gv ingle  Oct 16, 2018 8:09:54 PM IST Reply
How much time is required to open dmat account. Whether service is available in Bhusawal.
avatar
19. vijayachandraa  Oct 13, 2018 10:06:45 AM IST Reply
I want to do commodity trading is possible and how it is different from Zarodha.
avatar
18. Abinaya Rajagopalan  Sep 14, 2018 12:33:49 PM IST Reply
What is the complete procedure for opening a Demat account?
avatar
17. Kunal chandra  Jun 23, 2018 6:27:21 AM IST Reply
Very bad experience.....

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
16. Raja  May 19, 2018 8:47:43 AM IST Reply
Customer service very bad no response. I am joined area manager sakthivel marippan (tirunelveli) no response fradu mentality

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Above Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
15. Ankit  Sep 1, 2017 10:05:00 AM IST Reply
Brokerage very high, If your profit is 1500 then 1430 will be your brokerage. So, your take away money is 69. You must not trade in icici direct.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average
avatar
15.1. SYED  Apr 5, 2018 5:20:07 PM IST
FOR LESS BROKERAGE AND GOOD SERVICE CONTACT ME
NO:9071227806
avatar
14. riya  Jan 18, 2017 5:34:11 PM IST Reply
i want trade n i need good profit plz help me out
avatar
14.1. SYED  Apr 5, 2018 5:17:24 PM IST
CALL ME FOR GOOD SERVICE AND LESS BROKERAGE CHARGES.I AM I WILL MAKE U GOOD OROFIT
NO:9071227806
avatar
13. nitin bawaskar  Apr 4, 2017 12:23:52 PM IST Reply
Very very high brokerage. DP Charges are also very high.
Cant affordable now to trade in Icici demat account.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
13.1. SYED  Apr 5, 2018 5:15:12 PM IST
FOR LESS BROKERAGE CALL ME
NO:9071227806
avatar
12. Umesh  Aug 10, 2017 3:07:45 PM IST Reply
Very worst brokerage charges, now onward I will not trade through this
avatar
12.1. SYED  Apr 5, 2018 5:12:26 PM IST
CALL ME FOR LESS BROKERAGE
NO:9071227806
avatar
11. SYED  Apr 5, 2018 5:08:45 PM IST Reply
FOR LESS BROKERAGE AND GOOD SERVICE CONTACT ME. I AM SURE U WILL BE HAPPY WITH OUR SERVICE

NAME : SYED
NUMBER:9071227806

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