ICICIDirect Review - A Full Service Share Broker India 2019

Last Updated - 2018-12-04

Rated 4/5 based on 33 customer reviews

Why ICICIDirect?

  1. Largest Equity E-Broking House with 35 Lac customers
  2. Seamless, Secure and Integrated 3-in-1 trading account[Bank, Trading and Demat Account].
  3. Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT, Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.
  4. Two brokerage Plans to choose from:Fixed brokerage plan(I-secure plan) and Variable brokerage plan(I-Saver Plan).
  5. Valid Till Cancel(VTC) - Its custome feature by ICICICirect, Set your trigger on order for Buy and Sell for a period of 45 days, No need to spend time on daily basis for limit orders.

ICICIDirect Review - 2019

    The iconic brand ICICI Direct,award winning online retail trading and investment platform from ICICI Securities, is one with which nearly every investor is familiar. The full-service broker was founded in year 2000, and as of now, ICICI Direct is home to a staggering 3 million in total clients.From advisory services to research, active trading, customer service, ease of use, and more, ICICI Direct understands what it means to provide a high-quality offering.With ICICI Direct you have facitity to invest in Equity, Derivatives, Currency Futures, Mutual Funds along with other services like Fixed Deposits,Loans,Tax Services, New Pension Systems and Insurance.

    TO facilitate the trade ICICI Direct has unique 3-in-1 account which integrates customer's saving, trading and demat accounts. Comprehensive research information, stock picks and mutual fund recommendations are other useful add on services provided by ICICI Direct to its clients. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers. ICICI Securities has 250 offices across 66 cities in India to facilitate potential customers to open account,speak and understand their financial plans and goals.Through ICICIdirect.com, you can trade on NSE as well as BSE.

    Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for retail investors. ICICIdirect Knowledge Programs provide you with an insight into a wide range of financial products like derivatives,shares,mutual funds,IPOs,small savings and insurance.

    You can do cash trading,avail margin product,margin plus product and call & trade facility and can place market and limit order while using ICICI direct.

    Online Support-Insta-help, FAQs and Community have most of the answers to trader's questions.

Open an account today.

ICICI Direct, pioneering online trading platform of ICICI Securities, charges more than its competitors,but delivers with a fantastic platform and innovative offering and strong customer service. With these attributes, the company earns its No. 1 overall ranking as best online broker in the industry.

Brokerage Charges
Investments Offering
Trading Platform
Customer Service


  • 3-in-1 online trading account.
  • Rich research offering.
  • 24/7 customer service.
  • Easy-to-use website.
  • Innovative offerings like - Margin, MarginPlus, BTST, SPOT.
  • Derivatives trading,NRI services, mutual funds, IPOs and on-line life insurance.


  • Minimum brokerage charges.
  • No commodity trading.
  • High brokerage.
  • Not a good fit for small and penny stock traders.
  • Charges for trading terminal usage.

Exclusive OfferExclusive Offer

ICICIDirect - Get Exclusive Offer

ICICIDirect with closest competitors

Broker ICICIDirect Zerodha Sharekhan SAS Online ProStocks
Service Type Full Service Broker Discount Broker Full Service Broker Discount Broker Discount Broker
Brokerage 0.05 to .55% Rs 20 0.1 to 0.5% Rs 9 or 999 PM Rs 15
Account Type 3 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Monthly Plans No No No Yes Yes
Please refer unique and accurate ICICIDirect Brokerage Calculator

ICICIDirect Brokerage Charges - 2019

    The full Service Broker,ICICI's brokerage plan is bit complex in nature.The broker offers two tier commission structure: flat rate percentage and variable percentage depending upon volume.

    Seeing commission rates,ICICI Direct flat rate plan of .55% for equity delivery is high but almost in line when compared to its closest full service brokers with sharekhan offering .50%, Indiabulls securities at .30%, SBI Securities at .50%.

    Intraday trade runs at .275% for flat rate and range from .375% for less than Rs 10 lakh to .125% for above Rs 5 crore for variable plan. It is highest in the Industry where Sharekhan,Reliance , HDFC Securities charges .10%, .05%, .10% for Intraday trade respectively.

    For Equity Future, ICICIDirect is charging .05 to .03% which comes in average range from its competitors where Sharekhan(.1% - Higher),HDFC Securities(.05% - Average),Reliance Securities(.04% Lower),Geojit(0.03% Lower).

    For Equity Options, ICICIDirect is charging Rs 95 to 35 which is falling in higher range bucket sharing space with other neighbor Full service brokers,where HDFC(Rs 100 Per lot)and Sharekhan(Rs 100 Per lot or 2.5% whichever is higher). Reliance Securities (Rs 70 Per Lot) and Ventura(RS 50 Per Lot) are on lower side in industry.

    Currency Future - ICICIDirect is offering third lowest among full service brokers with Rs 25 Per contract which is lower side, where sharekhan is charging Rs30 which is slightly higher and Geojit is offering between 10 to 15 Rs as lowest.

    Currency Option - ICICIDirect is offering .05 to .03% as average range, where sharekhan is charging .10% which is higher range and HDFC Securities is offering Rs 23/Per lot on lowest side.

    Let's look at the plans in detail.

    I-Secure Plan: This is a fixed brokerage plan irrespective of turnover volume best suited for casual traders.

    • Equity Delivery - .55% Flat
    • Equity Intraday - .275% Flat

    I-Saver Plan: This is the plan with variable brokerages as per your trading volume. The brokerage will be high if trading volume is low and brokerage will be less if trading volume is high.So this plan works well if your trading volume is high.

    • Equity Delivery- .75% to .25% [depending on volume]
      • Less then Rs 10 Lakhs - 0.75%
      • Between Rs 10 lakhs to 25 Lakhs - 0.70%
      • Between Rs 25 lakhs to 50 Lakhs - 0.55%
      • Between Rs 50 lakhs to 1 Crore - 0.45%
      • Between Rs 1 Crore to 2 Crores - 0.35%
      • Between Rs 1 Crores to 5 Crores - 0.30%
      • Above Rs 5 Crores - 0.25%
    • Equity Intraday - .375% to .125% [Turnover on trading Per Calendar Quater]
      • Less then Rs 10 Lakhs - 0.375%
      • Between Rs 10 lakhs to 25 Lakhs - 0.350%
      • Between Rs 25 lakhs to 50 Lakhs - 0.275%
      • Between Rs 50 lakhs to 1 Crore - 0.225%
      • Between Rs 1 Crore to 2 Crores - 0.175%
      • Between Rs 1 Crores to 5 Crores - 0.150%
      • Above Rs 5 Crores - 0.125%
    Equity Future,Equity Options,Currency Future & Currency Options rates are same in I-Secure and I-Saver plan, please refer below:
    • Equity Future & Currency Future - 0.05% to .03% [Turnover Per Month]
      • Less then Rs 5 Crores - 0.05%
      • Between Rs 5 Crores to 10 Lakhs - 0.040%
      • Between Rs 10 Crores to 20 Lakhs - 0.035%
      • Above Rs 20 Crores - 0.03%
    • Equity Future second leg of Intraday square off Rs 15.
    • Currency Future second leg of Intraday square off Rs 10
    • Equity Options - Flat Rs 95 to 35 Per contract lot.
    • Brokerage on second leg of Intraday square off- Rs 15
    • Currency Options - Flat Rs 25 to 10 Per lot
    • Brokerage on second leg of Intraday square off Rs 10.

    Minimum brokerage charged by ICICIDIrect The minimum brokerage charges are Rs 35 or 2.5% whichever is lower for stocks valued more than Rs 10. For stocks valued upto Rs 10, the minimum brokerage would be 5 paisa per share.

    For complete brokerage charges and trading plans detail please visit ICICIDirect Brokerage Charges.

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ICICIDirect Brokerage Charges - I-Secure Plan (Percentage Based)

Brokerage Plan I-Secure Plan (Percentage Based)
Flat Fee NA
Equity Delivery 0.55% or 55 paisa
Equity Intraday 0.03% or 3 paisa
Equity Futures 0.05% or 5 paisa
Equity Options Rs 95 Per Lot
Currency Futures 0.05% or 5 paisa
Currency Options Rs 25 Per Lot
Commodity NA

Account Opening with ICICI Securities Pvt Ltd.

For online trading with ICICIDirect, investor has to open 3-in-1 account. Following are the ways to open an account with ICICIDirect:

ICICIDirect Web, Mobile app and Desktop base trading platform - 2019

    ICICIdirect supports web based,terminal based trading and mobile app based trading.

    ICICIdirect.com is a website based share trading site of ICICI Securities for convienent Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

    Trade Racer, the power packed Trading platform of ICICIdirect, provides an investor with Live streaming quotes & Research Calls, technical analysis and charts, integrated fund transfer system along with multiple watch list facility.

    ICICIdirect.com has I mobile trader app which allows you to trade in equity, future and option ,view latest quotes ,track your portfolio and market movement, get live research calls and place order.

    ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer(SSL).

    For detail review of mobile app and download please visit ICICIDirect Mobile App.

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ICICIDirect Membership Information

  1. ICICIDirect NSE Membership:
    • Capital Market (CM) - INB230773037
    • Future & Options (F&O) - INF230773037
    • Currency Derivatives (CDS) - INE230773037
  2. ICICIDirect BSE Membership:
    • Capital Market (CM) - INB011286854
    • Future & Options (F&O) - INF010773035

ICICIDirect Product and Services Features

ICICIDirect - 3 in 1 Account help
ICICIDirect - Multiple Plans help
ICICIDirect - Monthly Plan help
ICICIDirect - Yearly Plan help
ICICIDirect - Portfolio help
ICICIDirect - Charting help
ICICIDirect - Automated Trading help
ICICIDirect - AMO Order help
ICICIDirect - Allow GTC Order help
ICICIDirect - SMS Alerts help
ICICIDirect - Margin Trade Funding help
Combined Ledger for Equity and Commodityhelp
ICICIDirect - NRI Trading help

Offering of Investments by ICICIDirect

ICICIDirect - Equity Cash and F&O help
ICICIDirect - Currency F&O help
ICICIDirect - Commodity Trading help
ICICIDirect - Mutual Funds help
ICICIDirect - ETF help
ICICIDirect - Online IPO help
ICICIDirect - Bonds Investment help
ICICIDirect - Debt Investment help
ICICIDirect - Banking Service help
ICICIDirect - Insurance Service help
ICICIDirect - MF SIP Investment help

ICICIDirect Trading Platforms & Tools Options

ICICIDirect - Desktop Platform (Windows) help
ICICIDirect - Desktop Platform (Mac) help
ICICIDirect - Web Platform help
ICICIDirect - Stock Alerts via Email help
ICICIDirect - Stock Alerts via SMS help
ICICIDirect - Virtual Trading help
ICICIDirect - Watch-lists, streaming real-time quotes help
ICICIDirect - Mobile App help
ICICIDirect - Android Tablet App help
ICICIDirect - Android App help
ICICIDirect - iPhone App help
ICICIDirect - iPad App help
ICICIDirect - Mobile Trading Site help

Customer Service Offered by ICICIDirect

ICICIDirect - Phone Support help
ICICIDirect - Toll Free Number help
ICICIDirect - Email Support help
ICICIDirect - Branch Offices help
ICICIDirect - Live Chat help
ICICIDirect - 24/7 Support help

ICICIDirect Research and Market Reports

ICICIDirect - Daily Market Report help
ICICIDirect - Free Tips help
ICICIDirect - Quarterly Results help
ICICIDirect - New Alerts help
ICICIDirect - Mutual Funds Research help
ICICIDirect - Research Equity Reports help
ICICIDirect - ETF Research help

Final thought about ICICIDirect

Investors while with ICICI Direct are in safe hands as it is the well reputed name in India with their presence in banking sector, Life Insurance, General Insurance and capital market.

But in today's changing Brokerage Industry where flat rate brokers or discount brokers are emerging and with availability of high speed internet, increased use of computers and customer long term desire to reduce the brokerage, big names like ICICIDirect even has to work hard for being in the business.

As far as the brokerage goes,it is a costly deal for casual inventor and day traders,coz they will fall either in higher bucket of brokerage or constraint of minimum brokerage. The brokerage ranging from .75% to .25% and minimum brokerage charges ranges from Rs 35 or 2.5% with ICICI as compared to discount brokers like Zerodha,which is only Rs 20 or.01%, you may have to think twice before choosing a broker.


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ICICI Securities Pvt Ltd. User Reviews

27. Murlidhar  Feb 12, 2019 9:21:33 PM IST Reply
Werry wery high.brokage
26. KAKHAN  Jan 11, 2019 12:34:33 PM IST Reply
25. Narasimharaju  Jan 6, 2019 12:00:28 AM IST Reply
I am new for trader or investor in stock market. How much charges on per share
24. rajendra singh  Dec 29, 2018 4:44:02 PM IST Reply
23. Abdulmuneer  Dec 28, 2018 1:51:41 PM IST Reply
I would like to know about your brokerage

22. Shripad S BHadti  Dec 11, 2018 2:55:06 AM IST Reply
I am unfortunate UK NRI DMat account holder. I am told by bank that I cannot buy IPO/FPO/BUYBACK shares nor Initial issue of Bonds.
I am struggling to understand the RBI rules which clearly states that NRI can buy IPO shares.
Please could you let me know what are my options.
21. krishna  Oct 29, 2018 7:22:25 PM IST Reply
i want to open 3 in 1 icici bank account so that i can have demat account for investing in shares. pls let me know the details
20. Gv ingle  Oct 16, 2018 8:09:54 PM IST Reply
How much time is required to open dmat account. Whether service is available in Bhusawal.
19. vijayachandraa  Oct 13, 2018 10:06:45 AM IST Reply
I want to do commodity trading is possible and how it is different from Zarodha.
18. Abinaya Rajagopalan  Sep 14, 2018 12:33:49 PM IST Reply
What is the complete procedure for opening a Demat account?

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