Alice Blue Review 2019

Rated 4/5 by Top Share Brokers Team
Alice Blue Review

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Alice Blue, is one of India’s top broking firms from South India specializing in the zero brokerage costs model. Alice Blue Group incorporated in 2006 and got MCX membership in 2007 under Alice Blue Commodity (P) Ltd. Alice Blue Financial service Pvt Ltd is member of NSE, BSE, MCX_SX from 2017. The broker lets you trade online across equity delivery, intraday, equity derivatives, currency and commodity by having a membership of NSE, BSE, MCX-SX, MCX, NCDEX through their online trading platform via single sign-on. Alice Blue is also a registered member of CDSL and is eligible to provide Depository Participant (DP) services.

The broker house is based in Erode, Tamil Nadu and has the corporate office in Bangalore. Promoters have 12+ years of experience in equity and commodity market. Alice Blue has branch offices in Tamil Nadu (Chennai, Coimbatore, Madurai, Erode, Karur), Kerala (Trivandrum), Telangana (Hyderabad), Karnataka (Bangalore), Maharashtra (Mumbai, Pune, Nagpur), West Bengal (Kolkata), Odisha (Bhubaneswar), Bihar (Patna), Delhi (New Delhi) and 1000+ partner/franchise network make Alice blue present across all major cities in India.

Alice Blue began its journey as a full-service broker and now moved to discount brokerage space. The Company has a stronghold in commodity tradingin South India. The brokerage charges of Rs 20 Rs per trade for Commodity, Currency derivatives, Equity derivatives, Equity Intraday, and Free Delivery Trade make the trading cheap and simple for investors and traders.

On Technology – ANT – Analyze and Trade is the cutting-edge trading platform from Alice Blue, available in desktop, Web and Mobile app. Traders and investors can use the sophisticated charting tools on Alice Blue ANT Web and Mobile platforms in order to analyze the markets and make profits. It also offers analysis, superior charting, customized strategies, easy monitoring and many more features same as Zerodha Kite and Upstox Pro.

Alice Blue focuses on educating and training people about the financial markets and how to profit through them. E-learning or Alice Blue Knowledge Base has been creating content to educate clients towards successful investors/traders. The Knowledgebase has everything from basics of the stock markets to options trading strategies to introducing algorithmic trading to experts in the industry.

Customer Support- For online share broker like Alice Blue, providing decent customer service is essential for maintaining and retaining the customers. Alice Blue will not disappoint you in terms of customer service which you get by the means of email, phone, and online support.

When compared to other discount brokers like Zerodha, 5paisa, Upstox, SAMCO that exist in Discount Brokerage Industry from 5-6 years, Alice Blue is a newbie moved to discount brokerage segment or online business model in 2017, till now the company was in focus of offline or partner/branches base business model. With a strong network of partners, it will be easy for the broker to capture the discount brokerage market with ease.

Review Summary

From innovative tools to free trade opportunity to education and prioritizing customer service, Alice Blue, the cheapest stock broker provide clients everything they need and more to succeed in Indian share market.


Benefits

  • Equity Delivery trading is free. No Brokerage for Equity Delivery.
  • Trading across Equities, Futures, Options, Currencies and Commodities on NSE, BSE and MCX.
  • Max Rs 20 per trade across Equity Intraday, Future, Option, Currency, and Commodity.
  • Zero AMC for Demat Account.
  • ANT – Robust platform to trade across all segments and exchanges.
  • E-KYC – Paperless & quick account opening.

Considerations

  • Alice Blue doesn't provide tips and recommendations.
  • Margin funding and margin against shares is not available.
  • Doesn't provide facility to invest online in Mutual Funds.

Special Offer

Free delivery Trading, Free Lifetime Demat AMC. Sign up now.

Request call back from Alice Blue

Alice Blue Investment Options Compare

Here we are comparing Alice Blue with its 5 close competitors on investment options.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Equity Trading Type Yes Yes Yes Yes Yes
Currency Trading Yes Yes Yes Yes Yes
Commodity Trading Yes Yes Yes Yes Yes
Mutual Funds No Yes Yes Yes No
MF SIP No Yes Yes Yes No
ETF Investment Yes Yes Yes Yes Yes
Banking No No No No No
Insurance No Yes Yes No No

Alice Blue Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 4.5/5

Alice Blue Account Opening Charges

      »»  Trading Account Opening Charges: Rs 310
      »»  Trading Account AMC: Free
      »»  Demat Account Opening Charges: Free
      »»  Demat Account AMC: Free Lifetime AMC

Alice Blue Brokerage

Alice Blue's brokerage plan is simple and attractive, competing neck to neck with Zerodha, Upstox, SAMCO, Fyers. Trading in Equity Delivery is completely free and for all other segments you have to pay Max Rs 20 per order executed.

Company Offers 2 different type of account- the Offline Account from Branch/Partners network,  the Online Account which is for online users, no local branch support. Both Accounts have Call & Trade facility and free online tools to do unlimited trades on your own comfort.

Alice Blue Brokerage Plan

  • Equity Delivery Based Trades: Rs 0 (Free)
  • Equity Intraday Trades: 0.01% or Rs.20 per executed order (Whichever is lower)
  • Equity Future: 0.01% or Rs.20 per executed order (Whichever is lower)
  • Equity Options: Rs 20 per executed order (Irrespective of the Turnover)
  • Currency Futures and Options: 0.01% or Rs.20 per executed order (Whichever is lower)
  • Commodity Futures: 0.01% or Rs.20 per executed order (Whichever is lower)

Account Opening Charges

  • Trading Account Opening Charges (One Time): Rs 310 for Equity, Derivatives (FnO) and Currency and Rs 120 for Commodity
  • Demat Account Opening Charges (One Time): Free
  • Trading Annual maintenance charges (AMC): Free
  • Demat Account Annual Maintenance Charges (AMC): Free Lifetime AMC

Other Charges

  • Call and Trade feature is available at 20 Rs per call.
  • Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at an additional charge of 25 Rs per contract + Courier charges.
  • Instant payment gateway charges for over 20+ banks - Rs 9 per fund transfer. Max transfer limit to 2 Lakhs Rs per day.
  • Money withdrawals charges apply as per RBI guidelines.
  • Standard NSE charges, transaction charges and statutory levies are charged.
  • Free Trade SMS

For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.

Alice Blue with closest competitors

Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Service Type Discount Broker Full Service Broker Discount Broker Discount Broker Discount Broker
Brokerage Range Rs 20 0.1 to 0.5% Rs 10 Rs 20 Rs 20
Account Type 2 in 1 2 in 1 2 in 1 2 in 1 2 in 1
Equity Delivery Free 0.5% or 50 paisa Flat Fee Rs 10 Free 0.2% or Rs 20 whichever is lower
Equity Intraday 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Futures 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options 0.01% or Rs 20 whichever is lower 2.5% of Premium or Rs 250 per lot whichever is high Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Commodity 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Currency Futures 0.01% or Rs 20 whichever is lower 0.1% or 10 paisa Flat Fee Rs 10 0.01% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Currency Options 0.01% or Rs 20 whichever is lower 2.5% of Premium or Rs 30 per lot whichever is high Flat Fee Rs 10 Flat Fee Rs 20 Flat Fee Rs 20
Rating

Please refer unique and accurate Alice Blue Brokerage Calculator


Alice Blue Margin Details

  • Alice Blue Delivery Margin: Up to 4x margin on margin funding with 24% PA interest.
  • Alice Blue Margin for Equity Intraday: Up to 20x leverage for equity category A Scripts and 10x for category B scripts.
  • Alice Blue Margin for Equity Futures:  Up to 2x leverage for equity futures intraday.
  • Alice Blue Exposure for Options Margin: -Up to 10x for Index Options Selling and 3x for Index Buying, no leverage on other options buying.
  • Alice Blue Exposure for Equity CO: Up to 30x leverage for Equity CO
  • Alice Blue Exposure for Futures CO: Up to 3.5x leverage on Equity Futures CO
  • Alice Blue Margin for Commodity: Alice Blue Offer up to 30x margin in Non-Agri commodities with CO orders and 10x for MIS orders.

Open Trading and Demat Account with Alice Blue

For online trading with Alice Blue, an investor has to open a simple 2-in-1 account (Trading and Demat). Account opening is the paperless process with Alice Blue. You just need your Aadhaar Card Number and PAN Number to open an account online. Following are the ways to open an account with Alice Blue:

  • Website: https://aliceblueonline.com
  • Alice Blue customer care contact: 08061575500
  • Contact email: [email protected]
  • Registered Office: Alice Blue, 85/2, 3rd Floor, Royal Building, Sathy Road,Erode– TN - 638003
  • Corporate Office: Alice Blue, No. 153/2, 3rd Floor, M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore – 560063

Alice Blue NRI Account

Alice Blue also offers NRI Accounts. The company has a stronghold in NRI services, so you will get an end to end solution for NRI Investment. To open an NRI account you can contact Alice Blue.

Contact Alice Blue

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Alice Blue Trading Platform and Tools

Trading Platforms Rated 4/5

    Alice Blue provides terminal based, web-based and mobile app based trading platforms to its users. Their signature platforms is called “ANT” which is available in desktop, web and mobile app version. The base platform of ANT is TradeLab which is rebranded for Alice Blue. This is the same software platform used by brokers in India like Zerodha, Religare, SASOnline, Master Trust and many more.

    Backend technologies used by ANT is OMNESYS NEST suite of products. OMNESYS NEST is one of the most popular and powerful backend systems in Indian Financial Market. Around 200+ brokerages house in India uses Omnesys Risk Management System (RMS), Omnesys Order Management System (OMS) and Omnesys API’s.

    So by tying up with Tradelab and Omnesys, Alice Blue is using the best trading technology and risk management software.

    “ANT Desk” Alice Blue Desktop : “ANT DESK” is official trading terminal for Alice Blue. This trading terminal is one stop shop for your trading need from advance charting to quick order placement, 10 years Historical Data, Pattern Finder, Semi Algos, Strategies & Backtesting, portfolio, fund transfer, margin report, Expert Advisors, News Alerts and Market Watch, Customizable interface, Multi-Monitor support, customizable hotkeys and shortcuts. ANT Desk is a fast, secure, reliable, and flexible way of trading in equity, currency, and commodities.

    “ANT Web”  : With more and more people moving towards online trading, Alice Blue has turned their web-based platform into the most sophisticated, easy to use and cutting-edge tool which helps traders and investors to calculate fast and place trades in live markets quickly. Alice Blue Pro web is a lightweight browser-based trading platform that can be accessed using the internet on your computer, laptop or tablet without having to download anything.  Trading with ANT Web means that you can say Goodbye to large .exe files that crowd your desktop.

    Key Features of Alice Blue ANT Web are:

    • Fast market feeds.
    • Trade on all exchanges & all segments with a single sign-in.
    • Real-time quotes, multiple watch lists.
    • Instant Notifications.
    • Bank transfer available with 20+ banks.
    • Real-time margin alert for margin changes.
    • One click trades.
    • Keyboard shortcuts like desktop, you can use shortcuts to trade in the browser.
    • Account balance, historical reports, daily order status reports and much more.
    • Customize and save platform layouts.

    ANT Mobile App: ANT (Analyse & Trade) Mobile app is the easiest way to trade in Indian Stock Market at your convenience. App is available in Andriod and iOS version. You can Trade in BSE, NSE, MCX using single sign-on on ANT Mobile App.

    • Easily search for stocks even the complex ones.
    • Use cutting-edge charting tools, 6 types of charts with 69 technical indicators & 11 analytical Indicators.
    • Trade from Charts.
    • Complete trading history.
    • Access all NSE/BSE cash, Futures and Options, Currencies and Commodities scripts.
    • Set unlimited no of price alerts for instant updates.
    • Daily Reports and Research Reports.
    • Create unlimited customized watch-lists.
    • Receive real-time market feeds to stay on top of your scrips.
    • Order Type – CNC, Normal Orders, AMO, BO and CO.
    • Higher leverage for CO orders.

    For detail review of mobile app and download please visit Alice Blue Trading Platform Review.

Alice Blue Trading Platform Compare

Here we are comparing Alice Blue with its 5 close competitors on Trading Platform.

Broker Alice Blue Sharekhan 5paisa Zerodha SAMCO
Desktop Windows Yes Yes Yes Yes Yes
Desktop Mac No No No No No
Web Trading Yes Yes Yes Yes Yes
Android Tablet App Yes Yes Yes Yes Yes
Android Mobile App Yes Yes Yes Yes Yes
iPhone App (iOS Mobile App) Yes Yes Yes Yes No
iPad App Yes Yes Yes Yes No
Mobile Site Yes Yes Yes Yes Yes

Final thought about Alice Blue

Rated 4/5 by 20 users

Alice Blue is a technology-focused online broking firm that leads by example. The broker separates itself from the competition with its innovative trading ideas as well as continuously focuses on providing hi-tech tools and platform. Alice Blue's new brokerage plan of free trading in equity delivery for casual traders puts them in the newly emerging category- "Free Broker".  Trading platform ”ANT – Analyse and Trade” from Alice Blue is adding more value addition for fast and speedy trading.

If you like what you have read and want to open an trading and demat account with Alice Blue, leave your contact information with us and we will guide you.

Last updated on 2019-11-04


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Alice Blue User Reviews

avatar
69. Jegadeesh G Nov 13, 2019 11:20:56 PM IST Reply
Trading platform is one of the best. but some times they close the positions with out our knowedge

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Above Average
avatar
68. Rajive Kumar Jun 7, 2019 8:34:17 AM IST Reply
worst customer care services i have been ever seen.
never refer any body (your friend family ) aliceblue never give any commission totally fraud (referral commission point of view)
avatar
67. Anirudh Apr 3, 2019 3:48:46 PM IST Reply
Before opening the account, the concerned person would talk all nicely but after opening of account, he refused to pick my calls. The specific employee who was assigned to me would talk so rudely and coldly, I felt like they were doing me a favour by allowing me to trade with them. This is even when my account was pretty huge. I have not been talked with like this ever by other brokers. Hence I closed the account with them and opened the account with Alice Blue Kolkata branch. They are pretty welcoming unlike the Mumbai Branch employees. I think that Alice Blue forgot to give them proper training about how to talk to customers.
avatar
66. bharat patel Mar 1, 2019 8:12:04 AM IST Reply
BROKERAGE IS & SERVICE IS GOOD

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
65. Ranjith kumar Jan 22, 2019 8:35:32 AM IST Reply
Ant mobi app is user friendly and it has more features like cover order option,chart. Alerts is very good future in this app.but one thing chart indicator saving option is not found in chart menu.overall this is best app to next level trading experience.....

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
64. kalai Jan 21, 2019 9:17:55 AM IST Reply
It is good app.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
63. siva sankar Jan 19, 2019 12:15:32 PM IST Reply
User friendly app....

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
62. Ashok Kumar Jan 19, 2019 12:14:21 PM IST Reply
Very Nice To Use

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
61. Nandhini.k Jan 19, 2019 12:12:51 PM IST Reply
Trading software is awesome

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
avatar
60. Ashok Jan 19, 2019 12:11:45 PM IST Reply
its really good app and fast too

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent

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