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ICICIDirect Vs Sushil Finance: Which one is better?

Both the brokers are registered with SEBI and offers investment in Equity, F&O, Currency and Commodities. The brokerage of ICICIDirect ranges between Rs. 20 while the brokerage of Sushil Finance ranges between .01 to .03 . Both the brokers are Full Service brokers. ICICIDirect is having overall higher rating compare to Sushil Finance. ICICIDirect is rated 4 out of 5 where Sushil Finance is rated only 3 out of 5. Number of active customer for ICICIDirect is 18,69,925 where number of active customer for Sushil Finance is . ICICIDirect is serving more customer compare to Sushil Finance.

Here we present side-by-side comparison of ICICIDirect vs Sushil Finance share brokers in India. The comparison is based on more than 100+ attributes for clear decision making. To be precise, we have compared ICICIDirect vs Sushil Finance's on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options provided to Share Brokers in India. This will help you in make up your mind and clear things for you so that you can choose the best broker for youself. We also help our visitors with account opening.

Here we present side-by-side comparison of ICICIDirect vs Sushil Finance share brokers in India. The comparison is based on more than 100+ attributes for clear decision making.

To be precise, we have compared ICICIDirect vs Sushil Finance's on

  • Brokerage plans
  • Plan types
  • Customer Service
  • Maintenance fees
  • AMC
  • Trading Platforms
  • Rating
  • Reviews
  • Mobile App
  • Margin/Leverage/Exposure
  • Demat Account
  • Investment Options
  • And many more attributes

This will help you in make up your mind and clear things for you so that you can choose the best broker for yourself. We also help our visitors with account opening.

Compare ICICIDirect vs Sushil Finance on Service

  ICICIDirect Compare
ICICIDirect
Sushil Finance Compare
Sushil Finance
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type What is this parameter? Full Service Broker Full Service Broker
Exchanges Supported What is this parameter? NSE, BSE, MCX BSE, NSE, MCX, NCDEX
Active Clients 18,69,925
Broker Overview ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... Know more about ICICIDirect Sushil Finance is one of the oldest full-service brokers serving the industry since 1982. A complete range of products & service offerings including NRI trading, free account opening, cutting-edge trading platforms, insightful research, and robus...Know more about Sushil Finance
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Account Opening Charges and AMC

Compare ICICIDirect vs Sushil Finance on Trading & Demat Account Opening Charges

Comparison of ICICIDirect with Sushil Finance on trading & demat account opening charges and AMC. Trading account opening charges - Both broker offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum AMC for Demat account where Sushil Finance charges Rs 300 PA AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect with Sushil Finance
Charges ICICIDirect Sushil Finance
Trading Account Opening Fees Free Free
Trading AMC Free Free
Demat Account Opening Fees Free Free
Demat AMC Rs 300 per annum Rs 300 PA
Provide DP Service Yes Yes
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About Brokerage Plans

Compare ICICIDirect vs Sushil Finance on Plan Options

Plans are the most important feature you look when compare ICICIDirect with Sushil Finance. This section compare on high level about type of plans offered by brokers. Multiple Plans - ICICIDirect provide Multiple Plans where Sushil Finance doesn't offer. Monthly Plans - Both the brokers don't have Monthly Plans.

Compare ICICIDirect with Sushil Finance on Plan Options
Plan Types ICICIDirect Sushil Finance
Multiple Plans Yes No
Monthly Plans No No
Yearly Plans No No
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Account Opening Request

Account Opening

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Brokerage Charges

Compare ICICIDirect vs Sushil Finance on Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

Sushil Finance Brokerage Plan detail - This is a standard plan by Sushil Finance. This is % based brokerage plan.

Brokerage Charges - Compare ICICIDirect with Sushil Finance
Brokerage Charges Compare ICICIDirect Sushil Finance
Plan Name NEO Flat Discount Brokerage Plan Basic Trading Plan (Percentage Based)
Equity Delivery 0.55% 0.3% or 30 paisa
Equity Intraday Flat Rs. 20 per order 0.03% or 3 paisa
Equity Futures Free (Rs. 0 brokerage) 0.03% or 3 paisa
Equity Options Flat Rs. 20 per order Rs 50 Per Lot
Currency Futures Flat Rs. 20 per order 0.03% or 3 paisa
Currency Options Flat Rs. 20 per order Rs 30 Per Lot
Commodity Trading Flat Rs. 20 per order 0.03% or 3 paisa
Minimum Brokerage Rs 35 per trade NIL
Hidden Charges Yes Info Not Available
Funding Yes - 18% interest PA Info Not Available
Call & Trade Charges First 20 call free and Rs 25 there onwards. NA
Auto Square off Charges First 20 call free and Rs 25 there onwards. NA
Brokerage Calculator Brokerage Calculator for ICICIDirect Brokerage Calculator for Sushil Finance
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Share Broker's Transaction Charges

Compare ICICIDirect vs Sushil Finance on Transaction Charges

Compare ICICIDirect with Sushil Finance on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect with Sushil Finance
Transaction Charges Compare ICICIDirect Sushil Finance
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr
Brokerage Charges Complete Brokerage Plans for icicidirect Complete Brokerage Plans for sushil-finance
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Account Features

Compare ICICIDirect vs Sushil Finance on Account Features

Compare ICICIDirect with Sushil Finance on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 account where Sushil Finance offers only 2-in-1 account which includes trading and demat account. Algo Trading - Sushil Finance offers Algo Trading where ICICIDirect doesn't offers Algo Trading. Margin Funding - Both broker offers a margin funding. Interest need to be paid on borrowed money. NRI Trading - Both broker provides NRI Trading facility.

Account Features - ICICIDirect with Sushil Finance
Account Features Compare ICICIDirect Sushil Finance
3 in 1 Account Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No ICICIDirect have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes
Algo Trading No Yes
SMS Alerts Yes Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Combined Ledger for Equity and Commodity No Yes
Intraday Square-off Time 3:15PM 3:15PM
NRI Trading Yes Yes
Other Features NIL NIL
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Trading Platform

Compare ICICIDirect vs Sushil Finance on Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect and Sushil Finance. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided links for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect with Sushil Finance
Trading Platform Compare ICICIDirect Sushil Finance
Desktop Trading Platform Trade Racer Sushil Finance
Desktop Demo Desktop Demo Info Not Available
Desktop Platform (Windows) Yes Yes
Desktop Platform (Mac) Yes No
Web Trading Platform Yes Yes
Web Trading Detail https://www.icicidirect.com https://itrading.sushilfinance.com/html5/
Web Trading Demo Web Trading Demo Info Not Available
Mobile Site Yes No
Mobile Trading Yes Yes
Mobile Trading App ICICI direct Mobile Sushil Connect
Mobile Trading App Demo ICICI direct Mobile Demo Info Not Available
Android Mobile App Yes Yes
Android App Download Andriod ICICI direct Mobile Download Andriod Sushil Connect Download
iPhone Mobile App (IOS) Yes Yes
iOS App Download iOS ICICI direct Mobile Download iOS Sushil Connect Download
Android Tablet App Yes Yes
iPad App (IOS) Yes Yes
Trading Software Charges Free Free
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for Sushil Finance
Futures Brokerage Calculator Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for Sushil Finance
Options Brokerage Calculator Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for Sushil Finance
Detail Detail on Trading Platforms for icicidirect Detail on Trading Platforms for sushil-finance

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Broker Ratings by Users

Compare ICICIDirect vs Sushil Finance on User Rating

  ICICIDirect Sushil Finance
  267 Customer Reviews    Rate ICICIDirect 1 Customer Reviews    Rate Sushil Finance
Fees Ratings 2.4 4.0
Trading Brokerage Rating 1.8 5.0
Trading Platform Usability 3.3 4.0
Customer Service Ratings 2.9 5.0
Overall Ratings 2.5 4.0
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews Sushil Finance is Rated 4.0 / 5 based on 1 customer reviews
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Investment Offerings

Compare ICICIDirect vs Sushil Finance on Investment Offerings

Compare ICICIDirect with Sushil Finance on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - Both broker offers trading/investment options in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Sushil Finance offers trading options in Commodity (MCX) where ICICIDirect doesn't offer. Online Mutual Fund Investment - Both broker offers online mutual fund investment option. Portfolio Management Services (PMS) - ICICIDirect provide PMS Service where Sushil Finance doesn't offer

Investment Offerings - Compare ICICIDirect with Sushil Finance
Investment Offerings Compare ICICIDirect Sushil Finance
Equity Cash and F&O Yes Yes
Currency Deravitives Yes Yes
Commodity No Yes
Online IPO Application Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
ETF Yes Yes
Banking Yes No
Insurance Yes Yes
Forex No No
MF SIP Investment Yes Yes
Equity SIP Investment Yes No
PMS Service Yes No
Other Investment Options NIL Insurance
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Order Types

Compare ICICIDirect vs Sushil Finance on Order Types

Order Type - Compare ICICIDirect with Sushil Finance on offerings of order types. All the brokers provide CNC Order, MIS Order, NRML Order. The difference comes with the advance order type like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - ICICIDirect provide Cover Orders (CO) where Sushil Finance doesn't offer.Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Both broker don't have Bracket Orders (BO).With the name its cleare in Bracket orders you lock in a profit by bracketing an order with two opposite-side orders. A BUY order is bracketed by a high-side sell limit order and a low-side sell stop order. You will get higher margin in bracket order as you are limiting your losses. After Market Orders (AMO)- both offers AMO facilities. The orders are sent to exchange on the next trading day. GTC Orders- ICICIDirect offers Good Till Cancelled (GTC) orders where Sushil Finance doesn't support Good Till Cancelled (GTC) orders.

Order Types - Compare ICICIDirect with Sushil Finance
Order Type Compare ICICIDirect Sushil Finance
CNC order Yes Yes
MIS order Yes Yes
NRML order Yes Yes
Cover order Yes No
Bracket order No No
AMO-After Market Orders Yes Yes
GTC-Good Till Cancelled Yes No
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Customer Service Offered

Compare ICICIDirect vs Sushil Finance on Customer Service

Compare ICICIDirect with Sushil Finance on customer service offered by the broker. This section compares types of service offered by each broker for a quick resolution for query/issue you have.

Customer Support - Compare ICICIDirect with Sushil Finance
Customer Service Compare ICICIDirect Sushil Finance
24/7 Customer Service ICICIDirect vs Sushil Finance - 24x7 customer support No No
Email Support ICICIDirect vs Sushil Finance - Email Support Yes Yes
Onine Live Chat ICICIDirect vs Sushil Finance - Onine Live Chat No No
Phone Support ICICIDirect vs Sushil Finance - Phone Support Yes Yes
Toll Free Number ICICIDirect vs Sushil Finance - Toll Free Number No No
Through Branches ICICIDirect vs Sushil Finance - Through Branches Yes Yes
Customer Care Number ICICIDirect vs Sushil Finance - Customer Care Number 1860 123 1122 +91-22-40778083/87/88
Account Opening Process ICICIDirect vs Sushil Finance - Account Opening Process Online Instant & Paperless
Customer Support Email ICICIDirect vs Sushil Finance - Customer Support Email [email protected] [email protected]
Knowledge Center/Education ICICIDirect vs Sushil Finance - Knowledge Center/Education https://www.icicidirect.com/knowledge-center https://www.sushilfinance.com/research/fundamental
Head Office Address ICICIDirect vs Sushil Finance - Head Office Address/Corporate Address ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Info Not Available
Website ICICIDirect vs Sushil Finance - Company Website https://www.icicidirect.com https://www.sushilfinance.com/
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Tips/Research/Reports Published

Compare ICICIDirect vs Sushil Finance on Research Reports, Tips

Compare ICICIDirect with Sushil Finance on research reports and tips provided by the broker.

Research Reports - Compare ICICIDirect with Sushil Finance
  ICICIDirect Sushil Finance
Research Mutual Funds ICICIDirect vs Sushil Finance - Research Mutual Funds Yes Yes
Research Equity Reports ICICIDirect vs Sushil Finance - Research Equity Reports Yes Yes
Research ETF ICICIDirect vs Sushil Finance - Research ETF Yes Yes
Daily Market Report ICICIDirect vs Sushil Finance - Daily Market Report Yes Yes
Free Tips ICICIDirect vs Sushil Finance - Free Tips Yes Yes
Quarterly Result Analysis ICICIDirect vs Sushil Finance - Quarterly Results Yes Yes
News Alerts ICICIDirect vs Sushil Finance - Yes Yes
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Demat Account

Compare ICICIDirect vs Sushil Finance on Demat Account

Compare ICICIDirect with Sushil Finance on Demat Service and Charges. When compare Broker A with Broker B on Dmeat account, we mainly focus on two points - Demat AMC and Debit Transaction Charges.

Demat AMC are the charges which one need to pay every year to maintain demat account. Some brokers offer Demat AMC for free, some charge onetime fee, some charge per annum fee. This is your recurring cost, so one should consider this cost when opening Demat account.

Demat AMC for Sushil Finance is ₹400 one time where for ICICIDirect is ₹700 pa.

Second charges which we want to discuss are transaction charges on debit of shares or MF. For IPO, MF, Delivery trading – when one sell the script, there are debit transaction charges. These charges are apart from your brokerage and other regularity charges one need to pay.

Transaction charges on debit of ISIN for ICICIDirect is 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) where for Sushil Finance is 0.04% of the transaction value (Min ₹15).You can see this charges on debit of Equity/Mutual Funds from your demat account.

This section covers about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect with Sushil Finance
  ICICIDirect Sushil Finance
DP Source CDSL CDSL
DP ID ICICIDirect vs Sushil Finance - DP ID 14300 No
Demat Account Annual Maintenance Charges(AMC) ₹700 pa ₹400 one time
Advance Deposit Rs. 7500/- , If the client is not having ICICI BANK Account INVESTOR- NIL ECONOMY-NIL CLASSIC-NIL NSEL-NIL PREMIUM-Rs3700 ( on closing of account Rs .3300 will be refunded)
Statutory charges Nil Nil
Transaction Charges on Debit (Per ISIN) 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) 0.04% of the transaction value (Min ₹15)
Demat ₹50 per set up ₹10 per certificate + ₹75 request charges
Remat ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹35 per request
Pledge Creation 0.02% (Min ₹35 and Max ₹25,000) ₹35
Pledge Creation Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Closure 0.02% (Min ₹35 and Max ₹25,000) ₹35
Pledge Closure Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Invocation 0.02% (Min ₹35 and Max ₹25,000) Nil
Failed Instruction Charges ₹30 per transaction Nil
Other Charges Nil Nil
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Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs Sushil Finance on Special Offers and Promotion

Compare ICICIDirect with Sushil Finance on the general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs Sushil Finance on Special Offers and Promotion
  ICICIDirect Sushil Finance
Pay In and Pay Out Options ICICIDirect vs Sushil Finance - Pay In and Pay Out Options Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank.
Pay-out/Fund Withdrawal - Bank Transfer only.
Info Not Available
Payout Time ICICIDirect vs Sushil Finance - Payout Time Instant to ICICI Bank. Info Not Available
Bank Supported and Charges ICICIDirect vs Sushil Finance - Bank Supported and Charges Info Not Available Info Not Available
Bank Detail Direct from your ICICI bank account. Info Not Available
Likes
  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

  • Trade on BSE, NSE, and MCX.
  • Trusted broker since 1982.
  • No account opening charges.
  • Web, app, and desktop-based trading platforms.
  • Equity research and recommendations.
  • Free call & trade.
  • Margin trading facility (MTF) and Loan against securities (LAS).
  • Robust offline presence with 375+ channel partners all over the country.

Detail Review...

Dislikes
  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

  • High brokerage fee on trading.
  • Average-rated trading platforms.
  • Poor customer support.

Detail Review...

Special Offers/Promo Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
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Last Updated on 2023-09-14T04:34:26+00:00