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ICICIDirect Vs LSE Securities: Which one is better?

Both the brokers are registered with SEBI and offers investment in Equity, F&O, Currency and Commodities. The brokerage of ICICIDirect ranges between Rs. 20 while the brokerage of LSE Securities ranges between .02% to .20%. Both the brokers are Full Service brokers. ICICIDirect is having overall higher rating compare to LSE Securities. ICICIDirect is rated 4 out of 5 where LSE Securities is rated only 3 out of 5. Number of active customer for ICICIDirect is 18,69,925 where number of active customer for LSE Securities is . ICICIDirect is serving more customer compare to LSE Securities.

Here we present side-by-side comparison of ICICIDirect vs LSE Securities share brokers in India. The comparison is based on more than 100+ attributes for clear decision making. To be precise, we have compared ICICIDirect vs LSE Securities's on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options provided to Share Brokers in India. This will help you in make up your mind and clear things for you so that you can choose the best broker for youself. We also help our visitors with account opening.

Here we present side-by-side comparison of ICICIDirect vs LSE Securities share brokers in India. The comparison is based on more than 100+ attributes for clear decision making.

To be precise, we have compared ICICIDirect vs LSE Securities's on

  • Brokerage plans
  • Plan types
  • Customer Service
  • Maintenance fees
  • AMC
  • Trading Platforms
  • Rating
  • Reviews
  • Mobile App
  • Margin/Leverage/Exposure
  • Demat Account
  • Investment Options
  • And many more attributes

This will help you in make up your mind and clear things for you so that you can choose the best broker for yourself. We also help our visitors with account opening.

Compare ICICIDirect vs LSE Securities on Service

  ICICIDirect Compare
ICICIDirect
LSE Securities Compare
LSE Securities
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type What is this parameter? Full Service Broker Full Service Broker
Exchanges Supported What is this parameter? NSE, BSE, MCX NSE, BSE, MCX
Active Clients 18,69,925
Broker Overview ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... Know more about ICICIDirect LSE Securities Limited p empowers you with ODIN trading platform, IPO investment, portfolio management services and so on for successful investment and trading comforts.
Broker Enquiry Request call back from Zerodha Request call back from Zerodha
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Account Opening Charges and AMC

Compare ICICIDirect vs LSE Securities on Trading & Demat Account Opening Charges

Comparison of ICICIDirect with LSE Securities on trading & demat account opening charges and AMC. Trading account opening charges - Both broker offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum AMC for Demat account where LSE Securities charges Rs 250 PA AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect with LSE Securities
Charges ICICIDirect LSE Securities
Trading Account Opening Fees Free Free
Trading AMC Free Free
Demat Account Opening Fees Free Free
Demat AMC Rs 300 per annum Rs 250 PA
Provide DP Service Yes Yes
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About Brokerage Plans

Compare ICICIDirect vs LSE Securities on Plan Options

Plans are the most important feature you look when compare ICICIDirect with LSE Securities. This section compare on high level about type of plans offered by brokers. Multiple Plans - ICICIDirect provide Multiple Plans where LSE Securities doesn't offer. Monthly Plans - Both the brokers don't have Monthly Plans.

Compare ICICIDirect with LSE Securities on Plan Options
Plan Types ICICIDirect LSE Securities
Multiple Plans Yes No
Monthly Plans No No
Yearly Plans No No
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Account Opening Request

Account Opening

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Account Opening Request
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Brokerage Charges

Compare ICICIDirect vs LSE Securities on Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

LSE Securities Brokerage Plan detail - This is a standard plan by LSE Securities.This is % based brokerage plan.

Brokerage Charges - Compare ICICIDirect with LSE Securities
Brokerage Charges Compare ICICIDirect LSE Securities
Plan Name NEO Flat Discount Brokerage Plan Basic Trading Plan (Percentage Based)
Equity Delivery 0.55% 0.3% or 30 paisa
Equity Intraday Flat Rs. 20 per order 0.03% or 3 paisa
Equity Futures Free (Rs. 0 brokerage) 0.03% or 3 paisa
Equity Options Flat Rs. 20 per order Rs 50 Per Lot
Currency Futures Flat Rs. 20 per order 0.03% or 3 paisa
Currency Options Flat Rs. 20 per order Rs 30 Per Lot
Commodity Trading Flat Rs. 20 per order NA
Minimum Brokerage Rs 35 per trade NIL
Hidden Charges Yes Info Not Available
Funding Yes - 18% interest PA Info Not Available
Call & Trade Charges First 20 call free and Rs 25 there onwards. NA
Auto Square off Charges First 20 call free and Rs 25 there onwards. NA
Brokerage Calculator Brokerage Calculator for ICICIDirect Brokerage Calculator for LSE Securities
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Share Broker's Transaction Charges

Compare ICICIDirect vs LSE Securities on Transaction Charges

Compare ICICIDirect with LSE Securities on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect with LSE Securities
Transaction Charges Compare ICICIDirect LSE Securities
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA NA
Brokerage Charges Complete Brokerage Plans for icicidirect Complete Brokerage Plans for lse-securities
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Account Features

Compare ICICIDirect vs LSE Securities on Account Features

Compare ICICIDirect with LSE Securities on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 account where LSE Securities offers only 2-in-1 account which includes trading and demat account. Algo Trading - both doesn't offers Algo trading. Margin Funding - ICICIDirect offers a margin funding where LSE Securities doesn't offers margin funding. NRI Trading - ICICIDirect offers NRI where LSE Securities doesn't offers NRI Trading.

Account Features - ICICIDirect with LSE Securities
Account Features Compare ICICIDirect LSE Securities
3 in 1 Account Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No ICICIDirect have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes
Algo Trading No No
SMS Alerts Yes No
Online Demo Yes Yes
Online Portfolio Yes No
Margin Trading Funding Available Yes No
Combined Ledger for Equity and Commodity No No
Intraday Square-off Time 3:15PM 3:15PM
NRI Trading Yes No
Other Features NIL NIL
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Trading Platform

Compare ICICIDirect vs LSE Securities on Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect and LSE Securities. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided links for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect with LSE Securities
Trading Platform Compare ICICIDirect LSE Securities
Desktop Trading Platform Trade Racer ODIN Diet
Desktop Demo Desktop Demo Info Not Available
Desktop Platform (Windows) Yes Yes
Desktop Platform (Mac) Yes No
Web Trading Platform Yes Yes
Web Trading Detail https://www.icicidirect.com http://www.nowonline.in/
Web Trading Demo Web Trading Demo Info Not Available
Mobile Site Yes No
Mobile Trading Yes No
Mobile Trading App ICICI direct Mobile NSE NOW
Mobile Trading App Demo ICICI direct Mobile Demo Info Not Available
Android Mobile App Yes Yes
Android App Download Andriod ICICI direct Mobile Download Andriod NSE NOW Download
iPhone Mobile App (IOS) Yes Yes
iOS App Download iOS ICICI direct Mobile Download iOS NSE NOW Download
Android Tablet App Yes Yes
iPad App (IOS) Yes Yes
Trading Software Charges Free Info Not Available
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for LSE Securities
Futures Brokerage Calculator Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for LSE Securities
Options Brokerage Calculator Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for LSE Securities
Detail Detail on Trading Platforms for icicidirect Detail on Trading Platforms for lse-securities

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Broker Ratings by Users

Compare ICICIDirect vs LSE Securities on User Rating

  ICICIDirect LSE Securities
  267 Customer Reviews    Rate ICICIDirect Customer Reviews    Rate LSE Securities
Fees Ratings 2.4
Trading Brokerage Rating 1.8
Trading Platform Usability 3.3
Customer Service Ratings 2.9
Overall Ratings 2.5
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews
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Investment Offerings

Compare ICICIDirect vs LSE Securities on Investment Offerings

Compare ICICIDirect with LSE Securities on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - Both broker offers trading/investment options in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Both broker don't offers Commodity Trading (MCX). Online Mutual Fund Investment - ICICIDirect offers online mutual fund investment option where LSE Securities doesn't offer. Portfolio Management Services (PMS) - ICICIDirect provide PMS Service where LSE Securities doesn't offer

Investment Offerings - Compare ICICIDirect with LSE Securities
Investment Offerings Compare ICICIDirect LSE Securities
Equity Cash and F&O Yes Yes
Currency Deravitives Yes Yes
Commodity No No
Online IPO Application Yes No
Mutual Funds Yes No
Bond / NCD Yes No
ETF Yes Yes
Banking Yes No
Insurance Yes No
Forex No No
MF SIP Investment Yes No
Equity SIP Investment Yes No
PMS Service Yes No
Other Investment Options NIL NIL
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Order Types

Compare ICICIDirect vs LSE Securities on Order Types

Order Type - Compare ICICIDirect with LSE Securities on offerings of order types. All the brokers provide CNC Order, MIS Order, NRML Order. The difference comes with the advance order type like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - ICICIDirect provide Cover Orders (CO) where LSE Securities doesn't offer.Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Both broker don't have Bracket Orders (BO).With the name its cleare in Bracket orders you lock in a profit by bracketing an order with two opposite-side orders. A BUY order is bracketed by a high-side sell limit order and a low-side sell stop order. You will get higher margin in bracket order as you are limiting your losses. After Market Orders (AMO)- ICICIDirect offers After Market Orders where LSE Securities doesn't offers AMO. GTC Orders- ICICIDirect offers Good Till Cancelled (GTC) orders where LSE Securities doesn't support Good Till Cancelled (GTC) orders.

Order Types - Compare ICICIDirect with LSE Securities
Order Type Compare ICICIDirect LSE Securities
CNC order Yes Yes
MIS order Yes Yes
NRML order Yes Yes
Cover order Yes No
Bracket order No No
AMO-After Market Orders Yes No
GTC-Good Till Cancelled Yes No
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Customer Service Offered

Compare ICICIDirect vs LSE Securities on Customer Service

Compare ICICIDirect with LSE Securities on customer service offered by the broker. This section compares types of service offered by each broker for a quick resolution for query/issue you have.

Customer Support - Compare ICICIDirect with LSE Securities
Customer Service Compare ICICIDirect LSE Securities
24/7 Customer Service ICICIDirect vs LSE Securities - 24x7 customer support No No
Email Support ICICIDirect vs LSE Securities - Email Support Yes Yes
Onine Live Chat ICICIDirect vs LSE Securities - Onine Live Chat No No
Phone Support ICICIDirect vs LSE Securities - Phone Support Yes Yes
Toll Free Number ICICIDirect vs LSE Securities - Toll Free Number No No
Through Branches ICICIDirect vs LSE Securities - Through Branches Yes Yes
Customer Care Number ICICIDirect vs LSE Securities - Customer Care Number 1860 123 1122 Info Not Available
Account Opening Process ICICIDirect vs LSE Securities - Account Opening Process Online Info Not Available
Customer Support Email ICICIDirect vs LSE Securities - Customer Support Email [email protected] Info Not Available
Knowledge Center/Education ICICIDirect vs LSE Securities - Knowledge Center/Education https://www.icicidirect.com/knowledge-center Info Not Available
Head Office Address ICICIDirect vs LSE Securities - Head Office Address/Corporate Address ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Info Not Available
Website ICICIDirect vs LSE Securities - Company Website https://www.icicidirect.com Info Not Available
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Tips/Research/Reports Published

Compare ICICIDirect vs LSE Securities on Research Reports, Tips

Compare ICICIDirect with LSE Securities on research reports and tips provided by the broker.

Research Reports - Compare ICICIDirect with LSE Securities
  ICICIDirect LSE Securities
Research Mutual Funds ICICIDirect vs LSE Securities - Research Mutual Funds Yes No
Research Equity Reports ICICIDirect vs LSE Securities - Research Equity Reports Yes No
Research ETF ICICIDirect vs LSE Securities - Research ETF Yes No
Daily Market Report ICICIDirect vs LSE Securities - Daily Market Report Yes No
Free Tips ICICIDirect vs LSE Securities - Free Tips Yes No
Quarterly Result Analysis ICICIDirect vs LSE Securities - Quarterly Results Yes No
News Alerts ICICIDirect vs LSE Securities - Yes No
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Demat Account

Compare ICICIDirect vs LSE Securities on Demat Account

Compare ICICIDirect with LSE Securities on Demat Service and Charges. When compare Broker A with Broker B on Dmeat account, we mainly focus on two points - Demat AMC and Debit Transaction Charges.

Demat AMC are the charges which one need to pay every year to maintain demat account. Some brokers offer Demat AMC for free, some charge onetime fee, some charge per annum fee. This is your recurring cost, so one should consider this cost when opening Demat account.

Demat AMC for LSE Securities is Option I (Normal) a)Having Trading Account with LSC Securities Ltd. Individual Rs.350/- Corp. Rs.3500/- Sub-Broker-NIL b)Not having trading account with LSC Securities Ltd. Hold. value upto 1 Cr. Rs. 500/- (Individual) Rs. 5000/- (Corp.) Hold. value above 1 Cr. Rs.1000/-(Individual) Hold. value above 1 Cr. and upto Rs.10 Cr. Rs.10000/- (Corp.) Hold. value above 10 Cr. Rs. 25000/- (Corp.) Option II (Life Time AMC) Rs. 1500/- (For Individual) Option III (BSDA) For Hold. Value upto Rs. 50000-NIL For Hold. Value Between 50001 to 200000 Rs. 100/- where for ICICIDirect is ₹700 pa.

Second charges which we want to discuss are transaction charges on debit of shares or MF. For IPO, MF, Delivery trading – when one sell the script, there are debit transaction charges. These charges are apart from your brokerage and other regularity charges one need to pay.

Transaction charges on debit of ISIN for ICICIDirect is 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) where for LSE Securities is Transfer to Pool/Beneficiary Account of LSC Securities Ltd. For Option I-Nomal Rs. 15/-per ISIN For option II-Life Time Rs.20 per ISIN For Option III-BSDA- Rs. 30/- per ISIN Auto POA For Option I -Normal and Option II ?(Life Time) Rs.8/- per ISIN FOR Option III-BSDA Rs. 25/- per ISIN Off Mkt and other : (FOR Option I-Normal and Option II-Life Time AMC) Rs. 30 per ISIN (Trf.value upto 10 lacs) Rs. 100 per ISIN (Trf. Value above 10 lacs) (FOR Option III-BSDA) Rs. 50 per ISIN (Trf.value upto 10 lacs) Rs. 150 per ISIN (Trf. Value above 10 lacs).You can see this charges on debit of Equity/Mutual Funds from your demat account.

This section covers about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect with LSE Securities
  ICICIDirect LSE Securities
DP Source CDSL CDSL
DP ID ICICIDirect vs LSE Securities - DP ID 14300 No
Demat Account Annual Maintenance Charges(AMC) ₹700 pa Option I (Normal) a)Having Trading Account with LSC Securities Ltd. Individual Rs.350/- Corp. Rs.3500/- Sub-Broker-NIL b)Not having trading account with LSC Securities Ltd. Hold. value upto 1 Cr. Rs. 500/- (Individual) Rs. 5000/- (Corp.) Hold. value above 1 Cr. Rs.1000/-(Individual) Hold. value above 1 Cr. and upto Rs.10 Cr. Rs.10000/- (Corp.) Hold. value above 10 Cr. Rs. 25000/- (Corp.) Option II (Life Time AMC) Rs. 1500/- (For Individual) Option III (BSDA) For Hold. Value upto Rs. 50000-NIL For Hold. Value Between 50001 to 200000 Rs. 100/-
Advance Deposit Rs. 7500/- , If the client is not having ICICI BANK Account NIL
Statutory charges Nil NIL [SAME FOR OPTION - I II III & IV]
Transaction Charges on Debit (Per ISIN) 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) Transfer to Pool/Beneficiary Account of LSC Securities Ltd. For Option I-Nomal Rs. 15/-per ISIN For option II-Life Time Rs.20 per ISIN For Option III-BSDA- Rs. 30/- per ISIN Auto POA For Option I -Normal and Option II ?(Life Time) Rs.8/- per ISIN FOR Option III-BSDA Rs. 25/- per ISIN Off Mkt and other : (FOR Option I-Normal and Option II-Life Time AMC) Rs. 30 per ISIN (Trf.value upto 10 lacs) Rs. 100 per ISIN (Trf. Value above 10 lacs) (FOR Option III-BSDA) Rs. 50 per ISIN (Trf.value upto 10 lacs) Rs. 150 per ISIN (Trf. Value above 10 lacs)
Demat ₹50 per set up Option I ?Normal : Rs. 3/- per certificate Option II-Life Time: Rs.5/- per certificate Option III-BSDA : Rs.10/- per certificate
Remat ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction Option I-Normal : Rs.20 per certificate or Rs.10 per 100 share or securities whichever is higher Option II-Life Time AMC and Option III (BSDA)- Rs.40/-per certificate or Rs.15 per 100 shares or securities whichever is higher
Pledge Creation 0.02% (Min ₹35 and Max ₹25,000) Option I (Normal A/c) : Rs. 25/-per ISIN Option II-Life Time AMC and Option III (BSDA) : Rs.50/-per ISIN
Pledge Creation Confirmation 0.02% (Min ₹35 and Max ₹25,000) NIL [SAME FOR OPTION - I II III
Pledge Closure 0.02% (Min ₹35 and Max ₹25,000) Option I (Normal A/c) : Rs. 25/-per ISIN Option II-Life Time AMC and Option III (BSDA) : Rs.50/-per ISIN
Pledge Closure Confirmation 0.02% (Min ₹35 and Max ₹25,000) NIL [SAME FOR OPTION - I II III
Pledge Invocation 0.02% (Min ₹35 and Max ₹25,000) Option I (Normal A/c) and Option II-Life Time : Rs. 25/-per ISIN Option III (BSDA) : Rs.50/-per ISIN
Failed Instruction Charges ₹30 per transaction NIL
Other Charges Nil NDU Creation/Closure : Option I , II and III : Rs. 100/-per ISIN Reissuance of DIS Booklet Option I and II : Rs.25/-per booklet and For Option III : Rs.50/-per booklet Reissuance of Dematerialization booklet Option I , II and III : Rs. 25/-per booklet Courier Charges Option I and II : Rs. 25/-per case and Option III : Rs. 45/- per case Address Change Request Charges Option III (BSDA) : Rs.100/-per Request Holding Statement Request (Physical ) Option III (BSDA) : Rs. 25/-after 2 requests
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Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs LSE Securities on Special Offers and Promotion

Compare ICICIDirect with LSE Securities on the general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs LSE Securities on Special Offers and Promotion
  ICICIDirect LSE Securities
Pay In and Pay Out Options ICICIDirect vs LSE Securities - Pay In and Pay Out Options Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank.
Pay-out/Fund Withdrawal - Bank Transfer only.
Info Not Available
Payout Time ICICIDirect vs LSE Securities - Payout Time Instant to ICICI Bank. Info Not Available
Bank Supported and Charges ICICIDirect vs LSE Securities - Bank Supported and Charges Info Not Available Info Not Available
Bank Detail Direct from your ICICI bank account. Info Not Available
Likes
  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

Detail Review...

Dislikes
  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

Minimum brokerage charges, No Web base and No Mobile Trading.

Detail Review...

Special Offers/Promo Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
Enquiry Open Zerodha Account Now>> Open Zerodha Account Now>>

Last Updated on 2023-09-14T04:34:26+00:00