Apollo Sindhoori Capital Investment was established in the year 2000. In less than a decade, the company was absorbed under the ambit of Aditya Birla Capital Limited and was renamed as Aditya Birla Money Limited. Through its association with Aditya Birla Group, the company brought variety in its operations to include broking business. One of the reasons to trade with Aditya Birla Money is that it deals in derivatives, equity, currency, and commodities. Trade in equity and derivatives is carried out through NSE and BSE while trade in commodities is carried out on MCX and NCDEX through Aditya Birla Commodities Broking Ltd., which is a subsidiary company of Aditya Birla Money. The firm is also registered with NSDL and CSDL as a Depository Participant and offers currency derivative trade on MCX-SX.
Following are some of the reasons to trade with Aditya Birla Money:
Aditya Birla Money offers Express Trade, which powered by OMNESYS NEST and is a customizable terminal-based trade platform. Users can directly download and install Express Trade on their desktop or laptop. In addition to personalization, the medium has a number of unique usable features that include:
Aditya Birla Money is a full-service stockbroker that has amassed an experience spanning over two decades. Thus, the brand value adds another layer of trust. Furthermore, Aditya Birla Money has memberships with National Stock Exchange of India (NSE), Bombay Stock Exchange (BSE), Multi Commodity Exchange of India Ltd. (MCX), National Multi Commodity Exchange of India Limited (NMCE), National Commodity & Derivatives Exchange Limited (NCDEX), and Metropolitan Stock Exchange of India Limited (MSEI) - which labels it as a trustable brokerage service provider.
When compared to its peers, as a full-service broker, Aditya Birla Money offers extremely competitive brokerage charges. The minimum brokerage charge levied by Aditya Birla Money is INR 20 per contract or 1 paisa per share (whichever is higher), subject to a maximum of 2.5% per share. However, it must be mentioned here that clients should approach Aditya Birla Money Ltd. personally through a visit, call, or an email to address their brokerage-related queries. Furthermore, it must be pointed out that their brokerage is not displayed online and you can negotiate on the brokerage offered by the sub-broker. Clients receive different offers depending on their financial needs and aspirations. Thus, visiting their branch or partner may help you land a good deal.
Even though the online presence may appear lackluster, Aditya Birla Money enjoys a strong offline presence with over 800 branches and franchisees set up across India. For the financial year 2018-2019, Aditya Birla Money caters to an active client base covering 54,341 individuals. This is rather impressive for those who wish to carry out trade through various offline mediums. Additionally, Aditya Birla Money offers ‘call to trade’ option at no additional cost. So, if you are an old-school investor, you will definitely find this to be a reason to trade with Aditya Birla Money.
When it comes to trade, Aditya Birla Money offers the option to carry out trade across a variety of financial segments. This comes to a realization after years of accumulating trade and investment services and products. You may invest in the following segments:
Given that it covers nearly all investment options either directly or through a subsidiary, you can diversify your investment portfolio without having to change your broker.
The strongest reason to trade with Aditya Birla Money is the fact that it offers insightful recommendations to the clients. Thus, you do not have to be a professional player in the market to know the basics. Through Aditya Birla Money’s research reports, you gain access to a 360-degree view of each and every stock. Not just that, you gain access to a wealth of information associated with the stock such as chart view, valuation, and YoY growth, moving averages, company financials, shareholding pattern, trend analysis, and 1 month to 1 year worth of return projections, and so much more! The reports are released periodically to keep the investor up to date and are classified into Fundamental Report, Technical Report, Commodity Report, Portfolio Analysis, Equity Research Report, and Derivative Report to educate the investor.
In addition to offering long and detailed reports to the clients, Aditya Birla Money also offers exclusive summary containing the news and analysis, which is made available on the dashboard of their platforms. This information highlights the positive, negative, and neutral indicators for the market or the stocks the user may have an interest in. Through this tool, the client can make an informed decision considering that all the requisite details are made available in a single location. Furthermore, the CBR (Consensus-Based Research) collects expert opinions across an array of data sources while also referring to highly rated domestic and international research houses to create an aggregated window that will recommend the user to Buy, Sell, or Hold a stock.
Even though Aditya Birla Money has a great scope for development in offering a more seamless user experience through the medium of a centralized query and grievance redressal process, it has made an attempt to be widely accessible. The various medium of communication includes web form, toll-free number, email, and offline stores. However, communicating through any of the online channels is rather limited and the process, in general, appears to be rather slow. That being said, the offline assistance is extremely well to do on the quantitative and qualitative front.
In addition to the above, the Aditya Birla Money offers the user the opportunity to consult top-notch experts and makes detailed reports available to them, the data of which is acquired from various sources. Along with the data research and analysis documents, the advisory services of the company constitute a strong reason to trade with Aditya Birla Money. The recommendations are rather accurate and one can rely on these suggestions to buy, sell, or hold stocks. Collectively, the users are extremely satisfied with the services offered by Aditya Birla Money.
One of the major reasons to trade with Aditya Birla Money is that the company has left no stone unturned while offering trading platforms to its clients. You can choose from terminal-based, web-based, and mobile application-based platforms to carry out trade activities.
When it comes to wealth management, Aditya Birla Money offers discretionary portfolio management services (D-PMS) and non-discretionary portfolio management services (ND-PMS) to HNI and Corporate Investors. Under the umbrella of D-PMS, clients are offered the core and satellite services by Aditya Birla Money. These flagship schemes are intended to increase the customer’s wealth through secular earnings, market behavior, and capitalizing on the latest market trends. On the other hand, if you wish to opt for a more customized plan, you can settle for ND-PMS, which may be modified according to your risk and return profile, while directing your investment in secular growth companies possessing an economic and competitive advantage.
If you are to opt for the Basic Plan, the brokerage charged by Aditya Birla Money will be as follows (as a percentage of the transaction):
Yes, to open a trading account with Aditya Birla Money, users need to pay INR 750/-. However, the company does not levy any charge to open a demat account neither does the user have to pay an annual maintenance fee for the first year.
If you wish to locate an Aditya Birla Money branch, you can check it out in the following link: Branch Locations.
Unfortunately, no. Aditya Birla Money currently offers a 2 in 1 account which is a trade and demat account.
As of when this article was written, Aditya Birla Money does not offer any monthly plans.
Aditya Birla Money sure is trying to keep up with the pace of technology. It does lack some of the more attractive features such as 24x7 live customer support or a mobile application dedicated to iOS devices. For an old-timey investor, the 800+ branches along with a robust partner network and free call to trade feature may seem impressive but considering the tendency of the younger investors to prefer a more digital platform, Aditya Birla Money may have to make a little more effort to offer better online customer service. Another concern for Aditya Birla Money users is the lack of uniform brokerage structure. The brokerage varies from person to person depending on their power to negotiate with the sub-brokers.
However, what it does get right is the research-based advisory nature of the broker. The reports and recommendations single-handedly are strong contenders as reasons to trade with Aditya Birla Money. Thus, if you are a novice who is looking for someone to aid you on how and where to invest your money, then you should opt for a full-service broker such as Aditya Birla Money. The various platforms are impressive and you get a large variety of segments to invest in. In addition to the research and financial advice, the online trading tools and calculators can drastically help a newbie in their pursuit for wealth maximization at some cost. On the other hand, a seasoned investor may prefer to avail the services of a discount broker.
Last updated on 30th Apr 2019